Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Aug. 26 2010

Wide (1000+)

#TitleThu, Aug. 26 2010LocationsAvg.TotalWks.Dist.
1The Expendables$1,485,071-10%3,2700$454$72,512,2462Lionsgate
2Eat Pray Love$1,473,322-9%3,0820$478$53,715,7712Sony / Columbia
3The Other Guys$900,408-14%3,472-179$259$92,732,4603Sony / Columbia
4Inception$792,024-9%2,401-575$330$265,643,5646Warner Bros.
5Piranha 3D$739,836-13%2,470--$300$13,964,0111Weinstein Company
6Vampires Suck$712,831-18%3,233257$220$22,612,4761Fox
7The Switch (2010)$684,358-13%2,012--$340$11,826,5281Miramax
8Nanny McPhee Returns$681,935-23%2,784--$245$12,277,0701Universal
9Scott Pilgrim vs. the World$591,845-7%2,8202$210$23,661,3902Universal
10Lottery Ticket$531,459-12%1,973--$269$13,430,3381Warner Bros.
11Despicable Me$457,995-18%2,236-687$205$233,416,4057Universal
12Dinner for Schmucks$337,411-11%2,149-897$157$67,424,8324Paramount / DreamWorks
13Salt$335,204-7%1,794-794$187$111,376,7545Sony / Columbia
14Step Up 3D$332,264-10%1,592-847$209$38,487,4883Disney
15Cats & Dogs: The Revenge of Kitty Galore$158,284-31%1,580-899$100$40,604,0134Warner Bros.

Limited (100 — 999)

#TitleThu, Aug. 26 2010LocationsAvg.TotalWks.Dist.
1Toy Story 3$160,248-24%730-357$220$404,648,51110Disney
2The Kids Are All Right$83,406-13%404-426$206$18,627,5297Focus
3The Twilight Saga: Eclipse$73,7694%557-655$132$297,513,0998Summit
4Hubble 3D$62,768-7%15197$416$14,295,16123Warner Bros. / IMAX
5Charlie St. Cloud$42,125-7%647-1436$65$30,536,7754Universal
6Ramona and Beezus$38,886-17%388-103$100$24,497,3055Fox
7Grown Ups$34,166-3%424-380$81$159,104,6569Sony / Columbia
8Knight and Day$29,3130%277-33$106$75,803,8539Fox
9Shrek Forever After$26,617-6%232-22$115$237,861,15214Paramount / DreamWorks
10Winter's Bone$21,712-14%131-5$166$5,281,76411Roadside Attractions
11The Last Airbender$18,734-3%223-141$84$130,171,5028Paramount
12Predators$16,1922%234-109$69$51,465,9877Fox
13The A-Team$11,9868%151-53$79$77,029,46711Fox
14Marmaduke$7,231-4%122-29$59$33,525,94112Fox

Platform (1 — 99)

#TitleThu, Aug. 26 2010LocationsAvg.TotalWks.Dist.
1Under the Sea 3D$17,135-27%160$1,071$23,929,75280Warner Bros. / IMAX
2Peepli Live$9,646-22%706$138$644,5102UTV Communications
3Flipped$7,6514%29-13$264$600,7213Warner Bros.
4The Concert$7,392-16%201$370$318,0825Weinstein Company
5Farewell (L'affaire Farewell)$5,4070%27--$200$411,5825NeoClassics
6The Tillman Story$4,734-29%4--$1,184$76,4151Weinstein Company
7Cyrus$4,358-5%56-28$78$7,336,85410Fox Searchlight
8La Soga$3,426-19%209$171$127,44427-57 Releasing
9Letters to Juliet$2,492-13%35-26$71$53,032,45315Summit
10Middle Men$2,46611%16-236$154$733,4473Paramount
11The Disappearance of Alice Creed$2,2282%8-4$279$118,6953Anchor Bay
12Solitary Man$2,00442%19-9$105$4,302,29714Anchor Bay
13Tales From Earthsea$1,6004%50$320$47,4542Disney
14City Island$26029%4-4$65$6,670,06323Anchor Bay
15Princess Kaiulani$162-50%1-2$162$870,82415Roadside Attractions