'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.


Daily Domestic Gross Thu, Aug. 26 2010

Wide (1000+)

#TitleThu, Aug. 26 2010LocationsAvg.TotalWks.Dist.
1The Expendables$1,485,071-10%3,2700$454$72,512,2462Lionsgate
2Eat Pray Love$1,473,322-9%3,0820$478$53,715,7712Sony / Columbia
3The Other Guys$900,408-14%3,472-179$259$92,732,4603Sony / Columbia
4Inception$792,024-9%2,401-575$330$265,643,5646Warner Bros.
5Piranha 3D$739,836-13%2,470--$300$13,964,0111Weinstein Company
6Vampires Suck$712,831-18%3,233257$220$22,612,4761Fox
7The Switch (2010)$684,358-13%2,012--$340$11,826,5281Miramax
8Nanny McPhee Returns$681,935-23%2,784--$245$12,277,0701Universal
9Scott Pilgrim vs. the World$591,845-7%2,8202$210$23,661,3902Universal
10Lottery Ticket$531,459-12%1,973--$269$13,430,3381Warner Bros.
11Despicable Me$457,995-18%2,236-687$205$233,416,4057Universal
12Dinner for Schmucks$337,411-11%2,149-897$157$67,424,8324Paramount / DreamWorks
13Salt$335,204-7%1,794-794$187$111,376,7545Sony / Columbia
14Step Up 3D$332,264-10%1,592-847$209$38,487,4883Disney
15Cats & Dogs: The Revenge of Kitty Galore$158,284-31%1,580-899$100$40,604,0134Warner Bros.

Limited (100 — 999)

#TitleThu, Aug. 26 2010LocationsAvg.TotalWks.Dist.
1Toy Story 3$160,248-24%730-357$220$404,648,51110Disney
2The Kids Are All Right$83,406-13%404-426$206$18,627,5297Focus
3The Twilight Saga: Eclipse$73,7694%557-655$132$297,513,0998Summit
4Hubble 3D$62,768-7%15197$416$14,295,16123Warner Bros. / IMAX
5Charlie St. Cloud$42,125-7%647-1436$65$30,536,7754Universal
6Ramona and Beezus$38,886-17%388-103$100$24,497,3055Fox
7Grown Ups$34,166-3%424-380$81$159,104,6569Sony / Columbia
8Knight and Day$29,3130%277-33$106$75,803,8539Fox
9Shrek Forever After$26,617-6%232-22$115$237,861,15214Paramount / DreamWorks
10Winter's Bone$21,712-14%131-5$166$5,281,76411Roadside Attractions
11The Last Airbender$18,734-3%223-141$84$130,171,5028Paramount
13The A-Team$11,9868%151-53$79$77,029,46711Fox

Platform (1 — 99)

#TitleThu, Aug. 26 2010LocationsAvg.TotalWks.Dist.
1Under the Sea 3D$17,135-27%160$1,071$23,929,75280Warner Bros. / IMAX
2Peepli Live$9,646-22%706$138$644,5102UTV Communications
3Flipped$7,6514%29-13$264$600,7213Warner Bros.
4The Concert$7,392-16%201$370$318,0825Weinstein Company
5Farewell (L'affaire Farewell)$5,4070%27--$200$411,5825NeoClassics
6The Tillman Story$4,734-29%4--$1,184$76,4151Weinstein Company
7Cyrus$4,358-5%56-28$78$7,336,85410Fox Searchlight
8La Soga$3,426-19%209$171$127,44427-57 Releasing
9Letters to Juliet$2,492-13%35-26$71$53,032,45315Summit
10Middle Men$2,46611%16-236$154$733,4473Paramount
11The Disappearance of Alice Creed$2,2282%8-4$279$118,6953Anchor Bay
12Solitary Man$2,00442%19-9$105$4,302,29714Anchor Bay
13Tales From Earthsea$1,6004%50$320$47,4542Disney
14City Island$26029%4-4$65$6,670,06323Anchor Bay
15Princess Kaiulani$162-50%1-2$162$870,82415Roadside Attractions