Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Tue, Aug. 31 2010

Wide (1000+)

#TitleTue, Aug. 31 2010LocationsAvg.TotalWks.Dist.
1Takers$1,744,373-1%2,206--$791$24,013,9981Sony / Screen Gems
2The Last Exorcism$1,258,996-7%2,874--$438$22,977,8581Lionsgate
3Eat Pray Love$1,057,90532%3,10826$340$62,393,2423Sony / Columbia
4The Expendables$1,053,17915%3,398128$310$84,008,8663Lionsgate
5The Other Guys$729,01715%3,181-291$229$100,383,6454Sony / Columbia
6The Switch (2010)$623,23838%2,0175$309$17,484,0542Miramax
7Nanny McPhee Returns$588,02536%2,79814$210$18,013,0852Universal
8Inception$584,34214%2,070-331$282$271,618,5137Warner Bros.
9Piranha 3D$558,49721%2,49121$224$19,288,4512Weinstein Company
10Vampires Suck$454,00315%3,2330$140$28,683,4662Fox
11Despicable Me$366,42525%1,833-403$200$236,935,1958Universal
12Lottery Ticket$325,12616%1,9730$165$17,890,9282Warner Bros.
13Scott Pilgrim vs. the World$321,0305%1,566-1254$205$26,793,3453Universal
14Salt$211,64215%1,168-626$181$113,655,7246Sony / Columbia
15Dinner for Schmucks$202,55010%1,501-648$135$69,591,7415Paramount / DreamWorks

Limited (100 — 999)

#TitleTue, Aug. 31 2010LocationsAvg.TotalWks.Dist.
1Avatar$418,9740%812--$516$754,612,47437Fox
2Step Up 3D$187,40640%901-691$208$40,036,2584Disney
3Toy Story 3$149,17122%600-130$249$405,931,11211Disney
4Cats & Dogs: The Revenge of Kitty Galore$91,22530%823-757$111$41,440,4795Warner Bros.
5The Kids Are All Right$76,66937%342-62$224$19,282,4498Focus
6The Twilight Saga: Eclipse$60,0191%476-81$126$298,147,2509Summit
7The Last Airbender$41,7776%30683$137$130,671,5059Paramount
8Hubble 3D$41,752-4%1510$277$14,643,73424Warner Bros. / IMAX
9Ramona and Beezus$33,4332%354-34$94$24,883,6346Fox
10Knight and Day$26,42436%229-48$115$76,031,99410Fox
11Shrek Forever After$20,27418%207-25$98$238,091,23415Paramount / DreamWorks
12Charlie St. Cloud$18,31510%333-314$55$30,784,8405Universal
13Winter's Bone$16,7793%119-12$141$5,465,17712Roadside Attractions
14Predators$15,1428%187-47$81$51,648,2158Fox

Platform (1 — 99)

#TitleTue, Aug. 31 2010LocationsAvg.TotalWks.Dist.
1Under the Sea 3D$9,815-20%160$613$24,005,95081Warner Bros. / IMAX
2Flipped$8,99411%26-3$346$688,1954Warner Bros.
3The A-Team$6,84630%92-59$74$77,108,58912Fox
4The Concert$5,53118%200$277$380,4956Weinstein Company
5The Tillman Story$4,4609%51$892$116,6302Weinstein Company
6Marmaduke$4,423-1%66-56$67$33,575,11013Fox
7Peepli Live$4,17141%45-25$93$711,9013UTV Communications
8Solitary Man$3,415186%190$180$4,322,13915Anchor Bay
9Cyrus$3,40629%32-24$106$7,359,16011Fox Searchlight
10Farewell (L'affaire Farewell)$3,22910%21-6$154$453,9626NeoClassics
11The Disappearance of Alice Creed$2,32445%7-1$332$133,1264Anchor Bay
12La Soga$1,95052%12-8$163$147,66637-57 Releasing
13The People I've Slept With$271115%1--$271$11,5153People Pictures
14Princess Kaiulani$207-32%10$207$872,38116Roadside Attractions
15Tales From Earthsea$188124%1-4$188$48,3153Disney
16City Island$8450%1-3$84$6,670,85224Anchor Bay