'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Fri, Sep. 3 2010

Wide (1000+)

#TitleFri, Sep. 3 2010LocationsAvg.TotalWks.Dist.
2The American$3,844,126162%2,823--$1,362$6,987,9111Focus
3Takers$3,065,695158%2,2060$1,390$29,516,5202Sony / Screen Gems
4The Last Exorcism$2,245,758163%2,8740$781$27,018,1422Lionsgate
5Going the Distance (2010)$2,229,382--3,030--$736$2,229,3821Warner Bros. / New Line
6The Expendables$1,651,010116%3,3980$486$87,218,7804Lionsgate
7The Other Guys$1,362,365156%2,607-574$523$102,828,5765Sony / Columbia
8Eat Pray Love$1,335,42558%2,663-445$501$65,439,4594Sony / Columbia
9Inception$1,157,787140%1,704-366$679$273,731,0418Warner Bros.
10Nanny McPhee Returns$880,085110%2,708-90$325$19,746,0603Universal
11The Switch (2010)$851,64592%1,885-132$452$19,226,7853Miramax
12Vampires Suck$820,126170%2,434-799$337$30,118,7833Fox
13Despicable Me$671,885165%1,600-233$420$238,122,8359Universal
14Piranha 3D$611,90353%1,789-702$342$20,707,7103Weinstein Company
15Lottery Ticket$515,366132%1,310-663$393$18,873,0633Warner Bros.
16Toy Story 3$419,694265%1,520920$276$406,575,06712Disney

Limited (100 — 999)

#TitleFri, Sep. 3 2010LocationsAvg.TotalWks.Dist.
2Scott Pilgrim vs. the World$419,64074%807-759$520$27,701,5504Universal
3Salt$317,769106%705-463$451$114,278,7667Sony / Columbia
4Dinner for Schmucks$262,15077%804-697$326$70,153,6636Paramount / DreamWorks
5Step Up 3D$189,36648%434-467$436$40,478,2785Disney
6Grown Ups$139,396--383120$364$159,584,20611Sony / Columbia
7The Twilight Saga: Eclipse$113,557116%396-80$287$298,366,77810Summit
8Cats & Dogs: The Revenge of Kitty Galore$107,11572%455-368$235$41,673,3116Warner Bros.
9The Kids Are All Right$101,30374%239-103$424$19,498,5259Focus
10The Last Airbender$74,963133%257-49$292$130,811,89410Paramount
11Ramona and Beezus$63,171127%305-49$207$25,002,5727Fox
12Hubble 3D$54,11532%123-28$440$14,776,64925Warner Bros. / IMAX
13The Karate Kid (2010)$53,496--227-28$236$176,045,52913Sony / Columbia
14Charlie St. Cloud$38,485185%220-113$175$30,850,2756Universal
15Shrek Forever After$38,228134%179-28$214$238,161,91316Paramount / DreamWorks
16Knight and Day$35,88697%142-87$253$76,103,47511Fox

Platform (1 — 99)

#TitleFri, Sep. 3 2010LocationsAvg.TotalWks.Dist.
1We Are Family$72,150--78--$925$72,1501UTV Communications
2The Tillman Story$34,176875%2419$1,424$158,2563Weinstein Company
3Winter's Bone$30,362121%90-27$337$5,521,92713Roadside Attractions
4Under the Sea 3D$14,08234%160$880$24,040,78382Warner Bros. / IMAX
5Flipped$12,737107%282$455$712,8785Warner Bros.
6The A-Team$9,98363%54-38$185$77,130,40213Fox
7The Concert$9,88055%200$494$404,1257Weinstein Company
9Peepli Live$6,173114%26-19$237$724,6064UTV Communications
10Farewell (L'affaire Farewell)$5,852117%18-3$325$465,1627NeoClassics
11Cyrus$4,447123%26-6$171$7,368,03112Fox Searchlight
12White Wedding (2009)$2,384--4--$596$2,3841Dada Films
13Solitary Man$2,3424%245$98$4,329,48816Anchor Bay
14The Disappearance of Alice Creed$2,226105%6-1$371$137,7585Anchor Bay
15La Soga$1,96147%5-7$392$152,65347-57 Releasing
16Princess Kaiulani$876321%32$292$873,78517Roadside Attractions