'Mission: Impossible – Rogue Nation' Takes off with $56.0M Debut; 'Vacation' Arrives with Soft $21.2M in Five Days After $14.85M Weekend TakeAugust 02, 2015 09:00 AM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with an estimated first place debut of $56.0 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 17 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.32 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.71 million and is estimated to decline 19 percent on Sunday to gross $15.98 million. That places the film's estimated opening weekend to Friday ratio at a solid 2.76 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.85 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.17 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 44 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers this weekend as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On the positive side of things, Vacation was quite back-loaded towards the weekend as it registered an estimated five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an estimated opening weekend to Friday ratio of 3.30 to 1 (the film took in $4.50 million on Friday, increased 28 percent on Saturday to gross $5.77 million and is estimated to decrease 21 percent on Sunday to gross $4.58 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man currently has the edge for third with an estimated weekend take of $12.62 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.15 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with an estimated $12.16 million. The 3D computer animated prequel from Illumination Entertainment currently trails Ant-Man by only an estimated $464,000 for the frame. Minions was down a significant 47 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.35 million in 24 days. That places the 3D computer animated prequel from Illumination Entertainment 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with an estimated $10.4 million. The Adam Sandler led 3D action comedy fell a sharp 57 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.61 million, Pixels is running a disappointing 42.5 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with an estimated $9.69 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.70 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with an estimated $7.52 million. The Jake Gyllenhaal led sports drama was down a sharp 55 percent from last weekend, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.58 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Mon, Sep. 6 2010

Wide (1000+)

#TitleMon, Sep. 6 2010LocationsAvg.TotalWks.Dist.
1The American$3,484,543-22%2,823--$1,234$19,806,1181Focus
3Takers$2,659,260-26%2,2060$1,205$39,986,8172Sony / Screen Gems
4The Expendables$1,697,691-32%3,3980$500$93,885,5944Lionsgate
5Going the Distance (2010)$1,623,326-28%3,030--$536$8,508,2901Warner Bros. / New Line
6The Last Exorcism$1,408,215-40%2,8740$490$33,522,5752Lionsgate
7The Other Guys$1,376,739-30%2,607-574$528$108,130,8395Sony / Columbia
8Eat Pray Love$1,374,852-19%2,663-445$516$70,279,6444Sony / Columbia
9Inception$1,312,106-24%1,704-366$770$278,457,6098Warner Bros.
10Nanny McPhee Returns$1,272,7601%2,708-90$470$23,672,6603Universal
11Despicable Me$1,063,665-8%1,600-233$665$241,498,6309Universal
12The Switch (2010)$797,504-29%1,885-132$423$22,292,2013Miramax
13Toy Story 3$790,2344%1,520920$520$408,890,40812Disney
14Vampires Suck$745,778-31%2,434-799$306$33,240,6023Fox
15Piranha 3D$577,894-38%1,789-702$323$23,105,9593Weinstein Company
16Lottery Ticket$565,887-23%1,310-663$432$21,074,9723Warner Bros.

Limited (100 — 999)

#TitleMon, Sep. 6 2010LocationsAvg.TotalWks.Dist.
2Scott Pilgrim vs. the World$431,745-22%807-759$535$29,267,1304Universal
3Get Low$356,989--560--$637$5,760,3866Sony Pictures Classics
4Salt$343,194-26%705-463$487$115,561,6627Sony / Columbia
5Dinner for Schmucks$243,642-37%804-697$303$71,166,8166Paramount / DreamWorks
6Step Up 3D$200,857-33%434-467$463$41,284,3975Disney
7Cats & Dogs: The Revenge of Kitty Galore$177,079-1%455-368$389$42,209,3236Warner Bros.
8The Sorcerer's Apprentice$152,932--357--$428$61,776,4598Disney
9Grown Ups$144,388-39%383--$377$160,191,86011Sony / Columbia
10The Twilight Saga: Eclipse$111,125-29%396-80$281$298,798,46610Summit
11Hubble 3D$109,247-3%123-28$888$15,110,42225Warner Bros. / IMAX
12Ramona and Beezus$101,1525%305-49$332$25,306,2007Fox
13The Kids Are All Right$100,611-25%239-103$421$19,891,2589Focus
14The Last Airbender$98,732-17%257-49$384$131,157,15110Paramount
15The Karate Kid (2010)$70,707-23%227--$311$176,308,87213Sony / Columbia
16The Girl Who Played With Fire$65,436--157--$417$6,643,2559Music Box
17Shrek Forever After$52,944-33%179-28$296$238,371,98716Paramount / DreamWorks
18Charlie St. Cloud$34,110-39%220-113$155$31,001,0106Universal
19Knight and Day$27,817-41%142-87$196$76,231,73911Fox

Platform (1 — 99)

#TitleMon, Sep. 6 2010LocationsAvg.TotalWks.Dist.
1Mao's Last Dancer$106,021--95--$1,116$1,782,2103Samuel Goldwyn
2We Are Family$69,447-39%78--$890$366,3541UTV Communications
3Cairo Time$48,479--55--$881$905,5765IFC
4The Tillman Story$43,081-14%2419$1,795$303,5603Weinstein Company
5What If...$39,877--69--$578$328,9563Five & Two Pictures
6Animal Kingdom$38,285--56--$684$574,7894Sony Pictures Classics
7Winter's Bone$31,403-24%90-29$349$5,640,00613Roadside Attractions
8Mesrine: Killer Instinct$28,923--34--$851$336,3762Music Box
9Mesrine: Public Enemy #1$25,793--31--$832$100,2421Music Box
10I Am Love$23,217--49--$474$4,696,29012Magnolia
11Under the Sea 3D$20,559-11%160$1,285$24,110,95482Warner Bros. / IMAX
12Flipped$19,0902%282$682$770,1365Warner Bros.
13Prince of Persia: The Sands of Time$17,043--93--$183$90,702,01915Disney
14The Concert$14,170-16%200$709$453,4167Weinstein Company
15The Wildest Dream: Conquest of Everest$10,638--18--$591$424,2395National Geographic
16Soul Kitchen$10,339--15--$689$121,7093IFC
18Lebanon$9,298--17--$547$201,42047Sony Pictures Classics
20The A-Team$7,977-75%54-38$148$77,187,33413Fox
21A Woman, a Gun, and a Noodle Shop$7,703--5--$1,541$35,0331Sony Pictures Classics
22Restrepo$7,442--33--$226$1,180,39311National Geographic
23Peepli Live$6,708-42%26-19$258$754,8364UTV Communications
24The Extra Man$6,296--28--$225$375,7586Magnolia
25Farewell (L'affaire Farewell)$6,032-36%18-3$335$491,2267NeoClassics
26The Girl with the Dragon Tattoo (2009)$4,557--24--$190$10,019,20725Music Box
27Coco Chanel & Igor Stravinsky$4,393--24--$183$1,624,06213Sony Pictures Classics
28A Film Unfinished$3,961--5--$792$123,6433Oscilloscope
29Micmacs$3,897--22--$177$1,209,64515Sony Classics
30Last Train Home$3,789--1--$3,789$24,2071Zeitgeist Films
31My Dog Tulip$3,168--1--$3,168$19,5901New Yorker Films
32Exit Through the Gift Shop$3,117--5--$623$3,218,64921Producers Distribution Agency
34Change of Plans$2,749--2--$1,375$36,0862IFC
35The Disappearance of Alice Creed$2,652-24%6-1$442$147,0725Anchor Bay
36Cyrus$2,650-45%26-6$102$7,381,10812Fox Searchlight
37The Secret in Their Eyes (2010)$2,635--12--$220$6,348,64121Sony Pictures Classics
38Joan Rivers: A Piece of Work$2,526--16--$158$2,921,18113IFC
39La Soga$2,440-36%5-7$488$161,83247-57 Releasing
40Solitary Man$2,078-47%245$87$4,339,45616Anchor Bay
41The Cremaster Cycle (2010 re-issue)$1,727--1--$1,727$104,93122International Film Circuit
42Princess Kaiulani$1,506737%32$502$876,30417Roadside Attractions
43Life During Wartime$1,439--8--$180$257,5387IFC
44Army of Crime$1,375--2--$688$26,1883Lorber
45Mid-August Lunch (Pranzo di Ferragosto)$1,361--1--$1,361$673,72125Zeitgeist
46The People I've Slept With$1,229--21$615$17,6124People Pictures
47Wild Grass (Les Herbes Folles)$1,186--9--$132$362,88611Sony Pictures Classics
48White Wedding (2009)$1,145-35%4--$286$7,0041Dada Films
49Date Night$1,114--11--$101$98,711,40422Fox
50Metropolis (1927) (2010 re-issue)$1,045--3--$348$365,53818Kino International
51Winnebago Man$932--7--$133$139,8019Kino International
52Mademoiselle Chambon$812--5--$162$314,33615Lorber
53Please Give$782--13--$60$4,021,68819Sony Pictures Classics
54Dogtooth (Kynodontas)$775--2--$388$51,42911Kino International
55The Nature of Existence$566--2--$283$47,31112Walking Shadows
56Spoken Word$476--2--$238$27,0987Variance
57Countdown to Zero$433--5--$87$253,8237Magnolia
59Two in the Wave$355--1--$355$28,17916Lorber Films
60John Rabe$301--1--$301$56,48616Strand
61The Little Traitor$300--1--$300$374,82339Westchester Films
62The Sicilian Girl$268--2--$134$23,9425Music Box
63Mother and Child$239--2--$120$1,100,50118Sony Pictures Classics
64Sea Monsters: A Prehistoric Adventure$149--1--$149$23,294,160153National Geographic
65Everyone Else$102--1--$102$93,70264Cinema Guild
66Rosencrantz and Guildenstern Are Undead$100--1--$100$67,76514Indican Pictures