Grosses

'Home' a Welcome Surprise with $54.0M; 'Get Hard' Off to a Healthy $34.6M StartMarch 29, 2015 08:45 AM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected estimated first place start of $54.0 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend performance for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 68 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 24 percent stronger than the $43.64 million debut of 2013's The Croods.

Despite mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.70 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and is estimated to decline 25 percent on Sunday to gross $16.43 million. That places the film's estimated opening weekend to Friday ratio at 3.44 to 1. The film received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with an estimated $34.61 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened just below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.94 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 1.5 percent on Saturday to take in $13.14 million and is estimated to fall 35 percent on Sunday to gross $8.54 million. That places the film's estimated opening weekend to Friday ratio at 2.67 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with an estimated $22.08 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 58 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.92 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with an estimated $17.52 million. Disney's blockbuster fairy tale adaptation was down a sharp 50 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $150.02 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with an estimated fifth place take of $4.02 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.76 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with an estimated $242,152 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $60,538 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Daily Domestic Gross Mon, Sep. 6 2010

Wide (1000+)

#TitleMon, Sep. 6 2010LocationsAvg.TotalWks.Dist.
1The American$3,484,543-22%2,823--$1,234$19,806,1181Focus
2Machete$2,686,724-28%2,670--$1,006$14,102,8881Fox
3Takers$2,659,260-26%2,2060$1,205$39,986,8172Sony / Screen Gems
4The Expendables$1,697,691-32%3,3980$500$93,885,5944Lionsgate
5Going the Distance (2010)$1,623,326-28%3,030--$536$8,508,2901Warner Bros. / New Line
6The Last Exorcism$1,408,215-40%2,8740$490$33,522,5752Lionsgate
7The Other Guys$1,376,739-30%2,607-574$528$108,130,8395Sony / Columbia
8Eat Pray Love$1,374,852-19%2,663-445$516$70,279,6444Sony / Columbia
9Inception$1,312,106-24%1,704-366$770$278,457,6098Warner Bros.
10Nanny McPhee Returns$1,272,7601%2,708-90$470$23,672,6603Universal
11Despicable Me$1,063,665-8%1,600-233$665$241,498,6309Universal
12The Switch (2010)$797,504-29%1,885-132$423$22,292,2013Miramax
13Toy Story 3$790,2344%1,520920$520$408,890,40812Disney
14Vampires Suck$745,778-31%2,434-799$306$33,240,6023Fox
15Piranha 3D$577,894-38%1,789-702$323$23,105,9593Weinstein Company
16Lottery Ticket$565,887-23%1,310-663$432$21,074,9723Warner Bros.

Limited (100 — 999)

#TitleMon, Sep. 6 2010LocationsAvg.TotalWks.Dist.
1Avatar$704,206-17%8120$867$758,247,84038Fox
2Scott Pilgrim vs. the World$431,745-22%807-759$535$29,267,1304Universal
3Get Low$356,989--560--$637$5,760,3866Sony Pictures Classics
4Salt$343,194-26%705-463$487$115,561,6627Sony / Columbia
5Dinner for Schmucks$243,642-37%804-697$303$71,166,8166Paramount / DreamWorks
6Step Up 3D$200,857-33%434-467$463$41,284,3975Disney
7Cats & Dogs: The Revenge of Kitty Galore$177,079-1%455-368$389$42,209,3236Warner Bros.
8The Sorcerer's Apprentice$152,932--357--$428$61,776,4598Disney
9Grown Ups$144,388-39%383--$377$160,191,86011Sony / Columbia
10The Twilight Saga: Eclipse$111,125-29%396-80$281$298,798,46610Summit
11Hubble 3D$109,247-3%123-28$888$15,110,42225Warner Bros. / IMAX
12Ramona and Beezus$101,1525%305-49$332$25,306,2007Fox
13The Kids Are All Right$100,611-25%239-103$421$19,891,2589Focus
14The Last Airbender$98,732-17%257-49$384$131,157,15110Paramount
15The Karate Kid (2010)$70,707-23%227--$311$176,308,87213Sony / Columbia
16The Girl Who Played With Fire$65,436--157--$417$6,643,2559Music Box
17Shrek Forever After$52,944-33%179-28$296$238,371,98716Paramount / DreamWorks
18Charlie St. Cloud$34,110-39%220-113$155$31,001,0106Universal
19Knight and Day$27,817-41%142-87$196$76,231,73911Fox
20Predators$13,513-69%111-76$122$51,788,8339Fox

Platform (1 — 99)

#TitleMon, Sep. 6 2010LocationsAvg.TotalWks.Dist.
1Mao's Last Dancer$106,021--95--$1,116$1,782,2103Samuel Goldwyn
2We Are Family$69,447-39%78--$890$366,3541UTV Communications
3Cairo Time$48,479--55--$881$905,5765IFC
4The Tillman Story$43,081-14%2419$1,795$303,5603Weinstein Company
5What If...$39,877--69--$578$328,9563Five & Two Pictures
6Animal Kingdom$38,285--56--$684$574,7894Sony Pictures Classics
7Winter's Bone$31,403-24%90-29$349$5,640,00613Roadside Attractions
8Mesrine: Killer Instinct$28,923--34--$851$336,3762Music Box
9Mesrine: Public Enemy #1$25,793--31--$832$100,2421Music Box
10I Am Love$23,217--49--$474$4,696,29012Magnolia
11Under the Sea 3D$20,559-11%160$1,285$24,110,95482Warner Bros. / IMAX
12Flipped$19,0902%282$682$770,1365Warner Bros.
13Prince of Persia: The Sands of Time$17,043--93--$183$90,702,01915Disney
14The Concert$14,170-16%200$709$453,4167Weinstein Company
15The Wildest Dream: Conquest of Everest$10,638--18--$591$424,2395National Geographic
16Soul Kitchen$10,339--15--$689$121,7093IFC
17Marmaduke$9,606-52%45-21$213$33,630,34714Fox
18Lebanon$9,298--17--$547$201,42047Sony Pictures Classics
19Centurion$8,444--19--$444$99,2042Magnolia
20The A-Team$7,977-75%54-38$148$77,187,33413Fox
21A Woman, a Gun, and a Noodle Shop$7,703--5--$1,541$35,0331Sony Pictures Classics
22Restrepo$7,442--33--$226$1,180,39311National Geographic
23Peepli Live$6,708-42%26-19$258$754,8364UTV Communications
24The Extra Man$6,296--28--$225$375,7586Magnolia
25Farewell (L'affaire Farewell)$6,032-36%18-3$335$491,2267NeoClassics
26The Girl with the Dragon Tattoo (2009)$4,557--24--$190$10,019,20725Music Box
27Coco Chanel & Igor Stravinsky$4,393--24--$183$1,624,06213Sony Pictures Classics
28A Film Unfinished$3,961--5--$792$123,6433Oscilloscope
29Micmacs$3,897--22--$177$1,209,64515Sony Classics
30Last Train Home$3,789--1--$3,789$24,2071Zeitgeist Films
31My Dog Tulip$3,168--1--$3,168$19,5901New Yorker Films
32Exit Through the Gift Shop$3,117--5--$623$3,218,64921Producers Distribution Agency
33Agora$2,954--6--$492$577,82315Newmarket
34Change of Plans$2,749--2--$1,375$36,0862IFC
35The Disappearance of Alice Creed$2,652-24%6-1$442$147,0725Anchor Bay
36Cyrus$2,650-45%26-6$102$7,381,10812Fox Searchlight
37The Secret in Their Eyes (2010)$2,635--12--$220$6,348,64121Sony Pictures Classics
38Joan Rivers: A Piece of Work$2,526--16--$158$2,921,18113IFC
39La Soga$2,440-36%5-7$488$161,83247-57 Releasing
40Solitary Man$2,078-47%245$87$4,339,45616Anchor Bay
41The Cremaster Cycle (2010 re-issue)$1,727--1--$1,727$104,93122International Film Circuit
42Princess Kaiulani$1,506737%32$502$876,30417Roadside Attractions
43Life During Wartime$1,439--8--$180$257,5387IFC
44Army of Crime$1,375--2--$688$26,1883Lorber
45Mid-August Lunch (Pranzo di Ferragosto)$1,361--1--$1,361$673,72125Zeitgeist
46The People I've Slept With$1,229--21$615$17,6124People Pictures
47Wild Grass (Les Herbes Folles)$1,186--9--$132$362,88611Sony Pictures Classics
48White Wedding (2009)$1,145-35%4--$286$7,0041Dada Films
49Date Night$1,114--11--$101$98,711,40422Fox
50Metropolis (1927) (2010 re-issue)$1,045--3--$348$365,53818Kino International
51Winnebago Man$932--7--$133$139,8019Kino International
52Mademoiselle Chambon$812--5--$162$314,33615Lorber
53Please Give$782--13--$60$4,021,68819Sony Pictures Classics
54Dogtooth (Kynodontas)$775--2--$388$51,42911Kino International
55The Nature of Existence$566--2--$283$47,31112Walking Shadows
56Spoken Word$476--2--$238$27,0987Variance
57Countdown to Zero$433--5--$87$253,8237Magnolia
58Ondine$414--3--$138$541,17027Magnolia
59Two in the Wave$355--1--$355$28,17916Lorber Films
60John Rabe$301--1--$301$56,48616Strand
61The Little Traitor$300--1--$300$374,82339Westchester Films
62The Sicilian Girl$268--2--$134$23,9425Music Box
63Mother and Child$239--2--$120$1,100,50118Sony Pictures Classics
64Sea Monsters: A Prehistoric Adventure$149--1--$149$23,294,160153National Geographic
65Everyone Else$102--1--$102$93,70264Cinema Guild
66Rosencrantz and Guildenstern Are Undead$100--1--$100$67,76514Indican Pictures