Grosses

'The Equalizer' Impresses with $34.1M Start; 'The Maze Runner' Holds Up Well with $17.4M; 'The Boxtrolls' Debuts in Third with Very Solid $17.3MSeptember 29, 2014 01:07 PM

by Daniel Garris

Sony's The Equalizer debuted in first place this weekend with a strong start of $34.14 million. The action thriller starring Denzel Washington debuted towards the higher end of pre-release expectations, which were lofty, especially for the month of September. Without adjusting for ticket price inflation, The Equalizer delivered the fourth largest opening weekend ever for the month of September (behind only 2012's Hotel Transylvania, 2013's Insidious Chapter 2 and 2002's Sweet Home Alabama). The film's debut represented the third largest opening weekend performance ever for Washington (behind only 2007's American Gangster and 2012's Safe House). The Equalizer opened 4 percent stronger than the $32.79 million start of 2010's The Book of Eli and 15 percent below the $40.17 million start of Safe House.

The Equalizer opened with $12.49 million on Friday (which included an estimated $1.5 million from Thursday night shows), increased 8 percent on Saturday to gross $13.49 million and declined 40 percent on Sunday to take in $8.15 million. That placed the film's opening weekend to Friday ratio at 2.73 to 1. The audience breakdown for the film skewed slightly towards male moviegoers (52 percent) and towards moviegoers 30 years and older (65 percent). The Equalizer received an A- rating on CinemaScore, which is an encouraging sign for the film going forward.

The Maze Runner placed in second with $17.44 million. The young adult adaptation from Fox held up relatively well this weekend, as it was down 46 percent from last weekend's strong start. The Maze Runner has grossed $57.96 million in ten days and continues to display strong early holding power for a young adult adaptation. Thanks in part to a significantly stronger second weekend hold, The Maze Runner is now running 32 percent ahead of the $44.01 million ten-day take of last year's Ender's Game and is already on the verge of reaching the $61.74 million final domestic gross of Ender's Game.

The Boxtrolls was off to a very solid third place start this weekend with $17.28 million. The latest 3D stop motion animated film from Focus and Laika debuted a bit above pre-release expectations. Compared to previous films from Focus and Laika, The Boxtrolls opened 23 percent ahead of the $14.09 million start of 2012's ParaNorman and a slim 3 percent ahead of the $16.85 million start of 2009's Coraline. ParaNorman and Coraline both displayed terrific holding power and going forward The Boxtrolls will hope to accomplish the same.

The Boxtrolls opened with $4.93 million on Friday, increased a strong 51 percent on Saturday to gross $7.46 million and declined 34.5 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.51 to 1. The audience breakdown for the film skewered towards female moviegoers (57 percent). The Boxtrolls received a solid B+ rating on CinemaScore.

Warner's This Is Where I Leave You placed in fourth with $6.89 million. The modestly budgeted comedy starring Jason Bateman and Tina Fey held up well this weekend, as it was down 40 percent from last weekend's so-so start. This Is Where I Leave You has grossed $22.44 million in ten days. That places the film 13.5 percent behind the $25.94 million ten-day start of 2011's The Change-Up (which fell 53 percent in its second weekend to gross $6.31 million).

Fellow Warner Bros. release Dolphin Tale 2 rounded out the weekend's top five with $4.79 million. The family film sequel was down 46 percent from last weekend, as the film appears to have taken a bit of a hit from The Boxtrolls arriving in the marketplace. Dolphin Tale 2 has grossed $33.62 million in 17 days. The film is currently running 31 percent behind the $49.04 million 17-day take of 2011's Dolphin Tale and is displaying significantly softer holding power.

No Good Deed followed in sixth with $4.51 million. Sony's low-budget thriller starring Idris Elba and Taraji P. Henson was down 54 percent. No Good Deed continues to be very front-loaded, but has still grossed a healthy $46.53 million in 17 days.

Universal's A Walk Among the Tombstones was down five spots and a massive 67 percent from last weekend with a seventh place take of $4.19 million. Lackluster word of mouth and the new direct competition from The Equalizer both had a clear negative effect on the Liam Neeson led action thriller this weekend. A Walk Among the Tombstones is now running below expectations with a ten-day start of $20.83 million.

Guardians of the Galaxy was down just 28 percent to place in eighth with $3.77 million. In the process, the blockbuster sci-fi superhero film from Disney and Marvel surpassed the $318.41 million final unadjusted gross of 2008's Iron Man. Guardians of the Galaxy has grossed a massive $319.17 million through 59 days of release.

Daily Domestic Gross Thu, Sep. 16 2010

Wide (1000+)

#TitleThu, Sep. 16 2010LocationsAvg.TotalWks.Dist.
1Resident Evil: Afterlife$1,570,0800%3,203--$490$33,891,3661Sony / Screen Gems
2The American$487,8495%2,83310$172$30,099,9542Focus
3Takers$402,9973%2,191-15$184$49,346,0643Sony / Screen Gems
4Machete$401,3820%2,6788$150$22,635,8042Fox
5Going the Distance (2010)$360,1435%3,0300$119$15,416,0592Warner Bros. / New Line
6Eat Pray Love$346,5518%2,339-324$148$75,985,8045Sony / Columbia
7The Expendables$306,3789%3,058-340$100$99,647,2535Lionsgate
8The Other Guys$260,91510%2,246-361$116$113,431,3946Sony / Columbia
9Inception$252,07410%1,583-121$159$283,162,7189Warner Bros.
10The Last Exorcism$207,1464%2,731-143$76$38,902,0213Lionsgate
11The Switch (2010)$173,7877%1,595-290$109$25,670,1154Miramax
12Nanny McPhee Returns$94,56014%2,364-344$40$26,648,5954Universal
13Despicable Me$75,69511%1,375-225$55$243,828,05010Universal
14The Twilight Saga: Eclipse$71,25617%1,187791$60$299,894,59511Summit
15Vampires Suck$52,3793%1,670-764$31$35,297,4334Fox

Limited (100 — 999)

#TitleThu, Sep. 16 2010LocationsAvg.TotalWks.Dist.
1Avatar$81,25615%436-376$186$759,844,86139Fox
2Scott Pilgrim vs. the World$74,3659%619-188$120$30,719,9005Universal
3Lottery Ticket$64,0683%905-405$71$22,879,5484Warner Bros.
4Piranha 3D$63,67718%825-964$77$24,580,2544Weinstein Company
5Toy Story 3$55,04820%712-808$77$410,171,02713Disney
6Dinner for Schmucks$41,20911%536-268$77$71,984,5207Paramount / DreamWorks
7Flipped$34,5855%442414$78$1,395,9116Warner Bros.
8The Kids Are All Right$27,9253%218-21$128$20,348,52310Focus
9Cats & Dogs: The Revenge of Kitty Galore$17,7888%425-30$42$42,747,4147Warner Bros.
10Winter's Bone$14,171-3%11623$122$5,864,12114Roadside Attractions
11The Last Airbender$12,5719%220-37$57$131,446,62611Paramount
12Ramona and Beezus$6,863-2%275-30$25$25,552,3608Fox
13Charlie St. Cloud$6,6151%190-30$35$31,162,5457Universal

Platform (1 — 99)

#TitleThu, Sep. 16 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$31,51927%60-63$525$15,488,86526Warner Bros. / IMAX
2Never Let Me Go$19,879-21%4--$4,970$44,9990Fox Searchlight
3The Tillman Story$9,52413%251$381$458,6914Weinstein Company
4Knight and Day$5,84218%93-49$63$76,328,12912Fox
5Under the Sea 3D$4,5694%0-16--$24,177,55983Warner Bros. / IMAX
6The Concert$4,521-3%19-1$238$518,7358Weinstein Company
7Predators$4,518-1%86-25$53$51,875,01910Fox
8Cyrus$2,49113%260$96$7,409,31913Fox Searchlight
9The Romantics$2,320-4%2--$1,160$55,3481Four of a Kind
10Bran Nue Dae$2,192-5%16--$137$33,0461Freestyle Releasing
11La Soga$1,2194%72$174$200,28157-57 Releasing
12Solitary Man$791-13%9-15$88$4,350,76917Anchor Bay
13Princess Kaiulani$560138%30$187$882,24418Roadside Attractions
14The Disappearance of Alice Creed$188-54%4-2$47$155,6726Anchor Bay
15White Wedding (2009)$162-37%2-2$81$11,7112Dada Films