Grosses

'Fury' Leads the Way with $23.5M Debut; 'Gone Girl' Passes $100M Mark after $17.8M Take; 'The Book of Life' Solid in Third with $17.0MOctober 19, 2014 08:54 AM

by Daniel Garris

Sony's Fury debuted in first place this weekend with an estimated $23.5 million. The David Ayer directed war film starring Brad Pitt opened on the low end of pre-release expectations. Fury opened a slim 7 percent ahead of the $22.00 million debut of Sony's The Monuments Men back in February and 20.5 percent ahead of the $19.50 million start of Sony's Moneyball back in September of 2011. Like both of those films were able to do, Fury will hope to hold up well going forward.

Fury opened with $8.83 million on Friday (which included a relatively large $1.2 million from Thursday night shows), increased 3 percent on Saturday to take in $9.13 million and is estimated to fall 39 percent on Sunday to gross $5.55 million. That places the film's estimated opening weekend to Friday ratio at a somewhat front-loaded 2.66 to 1. The audience breakdown for Fury skewed towards male moviegoers (60 percent) and slightly towards moviegoers over the age of 35 (51 percent). Fury received an encouraging A- rating on CinemaScore.

After leading the box office each of the past two weekends, Fox's Gone Girl placed in second this weekend with an estimated $17.8 million. The critically acclaimed David Fincher directed film starring Ben Affleck continued to hold up well, as it was down just 33 percent from last weekend. Gone Girl surpassed the $100 million mark this weekend and has now grossed $107.07 million through 17 days of release. Before much longer, Gone Girl will zoom past the $127.51 million final domestic gross of 2008's The Curious Case of Benjamin Button to become David Fincher's highest grossing film to date (without adjusting for ticket price inflation).

Fellow Fox release The Book of Life followed closely behind in third with an estimated $17.0 million debut. The modestly budgeted computer animated film opened in line with expectations and likely received an added boost from opening a couple weeks before Halloween and Day of the Dead. The Book of Life opened nearly on par with the recent $17.28 million launch of The Boxtrolls. The Book of Life started out with $4.98 million on Friday, increased 38 percent on Saturday to take in $6.87 million and is estimated to decline 25 percent on Sunday to gross $5.16 million. That places the film's estimated opening weekend to Friday ratio at 3.42 to 1. Like Fury, The Book of Life also received an encouraging A- rating on CinemaScore.

Fellow family film Alexander and the Terrible, Horrible, No Good, Very Bad Day claimed fourth place with an estimated $12.04 million. The Disney release starring Steve Carell and Jennifer Garner fell 34 percent from last weekend. That represented a very nice hold, especially given the added competition for family audiences from The Book of Life. Alexander has grossed $36.87 million through ten days of release, which is in line with expectations and is very solid with the film's modest price tag in mind.

Relativity's The Best of Me rounded out the weekend's top with an estimated debut of $10.2 million. The Nicholas Sparks adaptation starring Michelle Monaghan and James Marsden opened on the low end of its modest expectations. The Best of Me opened softer than most Sparks adaptations, with the film's performance more closely representing the $13.42 million start of 2008's Nights in Rodanthe. The Best of Me opened with $4.14 million on Friday, fell 8.5 percent on Saturday to take in $3.79 million and is estimated to fall 40 percent on Sunday to gross $2.27 million. That places the film's estimated opening weekend to Friday ratio at just 2.46 to 1. The Best of Me received a solid B+ rating on CinemaScore, which strongly suggests that the film is going over better with moviegoers than with critics.

In their second weekend of release, Universal's Dracula Untold and Warner's The Judge claimed sixth and seventh places with respective estimates of $9.9 million and $7.94 million. Dracula Untold was down a sharp 58 percent from last weekend's stronger than expected start, while The Judge was down a very solid 39 percent from last weekend's modest debut. Respective ten-day total grosses stand at $40.75 million for Dracula Untold and at $26.84 million for The Judge.

Warner's Annabelle placed in eighth with an estimated $7.93 million. The low-budget spin-off to The Conjuring was down a respectable 50 percent and has grossed a stronger than expected $74.13 million in 17 days. Annabelle will face new direct competition next weekend when Universal unleashes Ouija in theaters on Friday.

On the platform front, the critically acclaimed Birdman was off to a terrific start with an estimated $415,000 from 4 locations in New York and Los Angeles. The Alejandro González Iñárritu directed film starring Michael Keaton from Fox Searchlight and New Regency generated a massive per-location average of $103,750 for the frame. Birdman will receive a major expansion next weekend.

Daily Domestic Gross Fri, Sep. 17 2010

Wide (1000+)

#TitleFri, Sep. 17 2010LocationsAvg.TotalWks.Dist.
1The Town$8,348,436--2,861--$2,918$8,348,4361Warner Bros.
2Easy A$6,787,163--2,856--$2,376$6,787,1631Sony / Screen Gems
3Devil$4,803,390--2,809--$1,710$4,803,3901Universal
4Resident Evil: Afterlife$3,001,29591%3,2096$935$36,892,6612Sony / Screen Gems
5Alpha and Omega$2,288,773--2,625--$872$2,288,7731Lionsgate
6Takers$919,501128%2,139-52$430$50,265,5654Sony / Screen Gems
7The American$833,99971%2,457-376$339$30,933,9533Focus
8Inception$593,802136%1,305-278$455$283,756,52010Warner Bros.
9The Other Guys$591,801127%1,827-419$324$114,023,1957Sony / Columbia
10Machete$530,38032%1,704-974$311$23,166,1843Fox
11Eat Pray Love$500,13544%1,668-671$300$76,485,9396Sony / Columbia
12Going the Distance (2010)$459,95728%2,007-1023$229$15,876,0163Warner Bros. / New Line
13The Expendables$399,57530%1,854-1204$216$100,046,8106Lionsgate
14The Last Exorcism$393,26190%2,013-718$195$39,295,2824Lionsgate
15The Switch (2010)$297,29671%1,158-437$257$25,967,4115Miramax
16Nanny McPhee Returns$222,985136%1,578-786$141$26,871,5805Universal

Limited (100 — 999)

#TitleFri, Sep. 17 2010LocationsAvg.TotalWks.Dist.
1Despicable Me$198,245162%939-436$211$244,026,29511Universal
2Lottery Ticket$167,058161%677-228$247$23,046,6065Warner Bros.
3Vampires Suck$162,678211%964-706$169$35,460,1115Fox
4Scott Pilgrim vs. the World$105,62542%383-236$276$30,825,5256Universal
5Salt$96,021--335-149$287$116,759,4819Sony / Columbia
6Grown Ups$86,441--304-35$284$160,877,48413Sony / Columbia
7Dinner for Schmucks$72,30375%313-223$231$72,056,8238Paramount / DreamWorks
8Cats & Dogs: The Revenge of Kitty Galore$63,116255%360-65$175$42,810,5308Warner Bros.
9Avatar$61,187-25%129-307$474$759,906,04840Fox
10The Twilight Saga: Eclipse$60,524-15%339-848$179$299,955,11912Summit
11Flipped$53,58355%375-67$143$1,449,4947Warner Bros.
12Piranha 3D$47,967-25%264-561$182$24,628,2215Weinstein Company
13The Kids Are All Right$46,11165%169-49$273$20,394,63411Focus
14Ramona and Beezus$40,013483%260-15$154$25,592,3739Fox
15The Last Airbender$28,569127%174-46$164$131,475,19512Paramount
16Winter's Bone$26,82089%101-9$266$5,890,94115Roadside Attractions
17The Karate Kid (2010)$24,528--147-21$167$176,520,32715Sony / Columbia

Platform (1 — 99)

#TitleFri, Sep. 17 2010LocationsAvg.TotalWks.Dist.
1Catfish$87,032--12--$7,253$87,0321Universal / Rogue
2Hubble 3D$34,0088%633$540$15,522,87327Warner Bros. / IMAX
3Never Let Me Go$33,49668%4--$8,374$78,4951Fox Searchlight
4The Tillman Story$17,24181%283$616$475,9325Weinstein Company
5Knight and Day$13,389129%64-29$209$76,341,51813Fox
6We Are Family$11,883--78--$152$569,9053UTV Communications
7Predators$9,607113%55-31$175$51,884,62611Fox
8Jack Goes Boating$8,345--4--$2,086$8,3451Relativity / Overture
9Under the Sea 3D$7,67268%161$480$24,185,23184Warner Bros. / IMAX
10The Romantics$7,536225%1412$538$62,8942Four of a Kind
11Bran Nue Dae$4,892123%171$288$37,9382Freestyle Releasing
12The Concert$4,8096%201$240$523,5459Weinstein Company
13Queen of the Sun: What are the Bees Telling Us?$3,560--1--$3,560$3,5601Collective Eye
14Cyrus$2,97019%19-7$156$7,412,28914Fox Searchlight
15La Soga$1,72542%4-3$431$202,00667-57 Releasing
16Solitary Man$94720%7-2$135$4,351,71618Anchor Bay
17Sweethearts of the Prison Rodeo$803--2--$402$8031Cinema Purgatorio
18Princess Kaiulani$362-35%2-1$181$882,60619Roadside Attractions
19The Disappearance of Alice Creed$32472%3-1$108$155,9967Anchor Bay