Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Mon, Sep. 20 2010

Wide (1000+)

#TitleMon, Sep. 20 2010LocationsAvg.TotalWks.Dist.
1The Town$2,288,174-62%2,861--$800$26,096,2061Warner Bros.
2Easy A$1,074,209-72%2,856--$376$18,808,2491Sony / Screen Gems
3Resident Evil: Afterlife$838,987-69%3,2096$261$44,732,9452Sony / Screen Gems
4Devil$800,565-69%2,809--$285$13,089,9401Universal
5Alpha and Omega$324,064-88%2,625--$123$9,430,9701Lionsgate
6Takers$214,513-69%2,139-52$100$52,586,8624Sony / Screen Gems
7The American$207,630-67%2,457-376$85$32,980,1053Focus
8Machete$172,649-67%1,704-974$101$24,564,0033Fox
9Eat Pray Love$157,222-64%1,668-671$94$77,757,4576Sony / Columbia
10Inception$156,126-66%1,305-278$120$285,285,98110Warner Bros.
11The Other Guys$131,240-71%1,827-419$72$115,534,6807Sony / Columbia
12Going the Distance (2010)$117,229-65%2,007-1023$58$16,888,5343Warner Bros. / New Line
13The Expendables$114,832-67%1,854-1204$62$101,135,3656Lionsgate
14The Last Exorcism$79,046-69%2,013-718$39$40,192,4164Lionsgate
15The Switch (2010)$67,185-69%1,158-437$58$26,667,3375Miramax
16Nanny McPhee Returns$47,640-84%1,588-776$30$27,665,5805Universal

Limited (100 — 999)

#TitleMon, Sep. 20 2010LocationsAvg.TotalWks.Dist.
1Despicable Me$47,185-83%944-431$50$244,786,20011Universal
2Lottery Ticket$31,532-79%677-228$47$23,536,8925Warner Bros.
3Scott Pilgrim vs. the World$30,720-67%384-235$80$31,105,8456Universal
4Avatar$23,985-67%129-307$186$760,107,02640Fox
5Vampires Suck$23,840-82%964-706$25$35,889,2855Fox
6Dinner for Schmucks$17,830-63%313-223$57$72,222,3698Paramount / DreamWorks
7The Twilight Saga: Eclipse$17,339-69%339-848$51$300,120,41112Summit
8The Kids Are All Right$14,630-62%169-49$87$20,522,50611Focus
9Cats & Dogs: The Revenge of Kitty Galore$13,374-84%360-65$37$43,033,0078Warner Bros.
10Piranha 3D$13,092-62%264-561$50$24,743,8125Weinstein Company
11Flipped$12,142-74%375-67$32$1,587,2257Warner Bros.
12The Last Airbender$8,849-76%174-46$51$131,573,58012Paramount
13Winter's Bone$8,761-66%103-13$85$5,962,93415Roadside Attractions
14Ramona and Beezus$2,158-95%260-15$8$25,720,1319Fox

Platform (1 — 99)

#TitleMon, Sep. 20 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$26,593-52%633$422$15,669,16327Warner Bros. / IMAX
2Catfish$26,088-66%12--$2,174$283,3731Universal / Rogue
3Never Let Me Go$10,473-68%4--$2,618$167,2061Fox Searchlight
4The Tillman Story$5,990-64%283$214$525,3615Weinstein Company
5Under the Sea 3D$5,872-61%161$367$24,224,97884Warner Bros. / IMAX
6Jack Goes Boating$3,372-59%4--$843$32,2881Relativity / Overture
7Predators$3,268-65%55-31$59$51,911,84811Fox
8The Romantics$3,099-63%1412$221$84,6022Four of a Kind
9Knight and Day$3,047-53%64-29$48$76,367,91813Fox
10We Are Family$2,162-81%78--$28$600,1343UTV Communications
11The Concert$2,113-78%201$106$544,2899Weinstein Company
12Bran Nue Dae$1,924-66%171$113$53,0322Freestyle Releasing
13Cyrus$1,874-31%19-7$99$7,420,93314Fox Searchlight
14Solitary Man$291-60%7-2$42$4,353,70118Anchor Bay
15La Soga$231-89%4-3$58$206,95867-57 Releasing
16The Disappearance of Alice Creed$39-83%3-1$13$156,5117Anchor Bay