Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, Sep. 22 2010

Wide (1000+)

#TitleWed, Sep. 22 2010LocationsAvg.TotalWks.Dist.
1The Town$2,269,311-13%2,861--$793$30,980,6071Warner Bros.
2Easy A$1,011,276-18%2,856--$354$21,056,2211Sony / Screen Gems
3Resident Evil: Afterlife$730,242-19%3,2096$228$46,368,9932Sony / Screen Gems
4Devil$660,115-23%2,809--$235$14,606,4601Universal
5Alpha and Omega$319,801-12%2,625--$122$10,115,4311Lionsgate
6The American$229,612-16%2,457-376$93$33,482,1983Focus
7Takers$213,622-12%2,139-52$100$53,043,7334Sony / Screen Gems
8Eat Pray Love$184,970-9%1,668-671$111$78,146,3736Sony / Columbia
9Machete$173,347-8%1,704-974$102$24,925,2883Fox
10Inception$166,167-7%1,305-278$127$285,630,28010Warner Bros.
11The Other Guys$140,252-7%1,827-419$77$115,825,5977Sony / Columbia
12Going the Distance (2010)$132,186-8%2,007-1023$66$17,165,1173Warner Bros. / New Line
13The Expendables$119,837-7%1,854-1204$65$101,384,0236Lionsgate
14The Switch (2010)$78,676-9%1,158-437$68$26,832,7225Miramax
15The Last Exorcism$76,703-4%2,013-718$38$40,348,7404Lionsgate
16Nanny McPhee Returns$55,4850%1,588-776$35$27,776,6205Universal

Limited (100 — 999)

#TitleWed, Sep. 22 2010LocationsAvg.TotalWks.Dist.
1Despicable Me$46,885-10%944-431$50$244,885,07011Universal
2Lottery Ticket$31,320-9%677-228$46$23,602,5815Warner Bros.
3Scott Pilgrim vs. the World$30,665-1%384-235$80$31,167,3956Universal
4Avatar$30,5802%129-307$237$760,167,65040Fox
5Vampires Suck$21,739-11%964-706$23$35,935,4745Fox
6Dinner for Schmucks$18,647-5%313-223$60$72,260,7388Paramount / DreamWorks
7The Twilight Saga: Eclipse$17,9475%339-848$53$300,155,44712Summit
8The Kids Are All Right$14,017-19%169-49$83$20,553,79911Focus
9Piranha 3D$13,864-4%264-561$53$24,772,0795Weinstein Company
10Cats & Dogs: The Revenge of Kitty Galore$13,588-13%360-65$38$43,062,1758Warner Bros.
11Flipped$13,5063%375-67$36$1,613,8447Warner Bros.
12Winter's Bone$10,60012%103-13$103$5,982,97815Roadside Attractions
13Ramona and Beezus$10,112-4%260-15$39$25,748,3829Fox
14The Last Airbender$8,521-14%174-46$49$131,591,95712Paramount

Platform (1 — 99)

#TitleWed, Sep. 22 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$28,548-4%633$453$15,727,42027Warner Bros. / IMAX
2Catfish$25,7624%12--$2,147$333,9221Universal / Rogue
3Never Let Me Go$9,9994%40$2,500$186,8301Fox Searchlight
4The Tillman Story$7,4695%283$267$539,9225Weinstein Company
5Under the Sea 3D$5,388-16%16--$337$24,236,80684Warner Bros. / IMAX
6Predators$4,120-13%55-31$75$51,920,69011Fox
7Cyrus$4,003131%19-7$211$7,426,67114Fox Searchlight
8We Are Family$3,734-14%78--$48$608,2203UTV Communications
9The Concert$3,55016%201$178$550,8939Weinstein Company
10Jack Goes Boating$2,977-8%4--$744$38,5151Relativity / Overture
11The Romantics$2,672-63%1412$191$94,5312Four of a Kind
12Knight and Day$2,5600%64-29$40$76,373,02913Fox
13Bran Nue Dae$2,2709%171$134$57,3772Freestyle Releasing
14La Soga$335-39%4-3$84$207,84267-57 Releasing
15Solitary Man$276-51%7-2$39$4,354,54618Anchor Bay
16The Disappearance of Alice Creed$88-23%3-1$29$156,7147Anchor Bay