'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Wed, Sep. 22 2010

Wide (1000+)

#TitleWed, Sep. 22 2010LocationsAvg.TotalWks.Dist.
1The Town$2,269,311-13%2,861--$793$30,980,6071Warner Bros.
2Easy A$1,011,276-18%2,856--$354$21,056,2211Sony / Screen Gems
3Resident Evil: Afterlife$730,242-19%3,2096$228$46,368,9932Sony / Screen Gems
5Alpha and Omega$319,801-12%2,625--$122$10,115,4311Lionsgate
6The American$229,612-16%2,457-376$93$33,482,1983Focus
7Takers$213,622-12%2,139-52$100$53,043,7334Sony / Screen Gems
8Eat Pray Love$184,970-9%1,668-671$111$78,146,3736Sony / Columbia
10Inception$166,167-7%1,305-278$127$285,630,28010Warner Bros.
11The Other Guys$140,252-7%1,827-419$77$115,825,5977Sony / Columbia
12Going the Distance (2010)$132,186-8%2,007-1023$66$17,165,1173Warner Bros. / New Line
13The Expendables$119,837-7%1,854-1204$65$101,384,0236Lionsgate
14The Switch (2010)$78,676-9%1,158-437$68$26,832,7225Miramax
15The Last Exorcism$76,703-4%2,013-718$38$40,348,7404Lionsgate
16Nanny McPhee Returns$55,4850%1,588-776$35$27,776,6205Universal

Limited (100 — 999)

#TitleWed, Sep. 22 2010LocationsAvg.TotalWks.Dist.
1Despicable Me$46,885-10%944-431$50$244,885,07011Universal
2Lottery Ticket$31,320-9%677-228$46$23,602,5815Warner Bros.
3Scott Pilgrim vs. the World$30,665-1%384-235$80$31,167,3956Universal
5Vampires Suck$21,739-11%964-706$23$35,935,4745Fox
6Dinner for Schmucks$18,647-5%313-223$60$72,260,7388Paramount / DreamWorks
7The Twilight Saga: Eclipse$17,9475%339-848$53$300,155,44712Summit
8The Kids Are All Right$14,017-19%169-49$83$20,553,79911Focus
9Piranha 3D$13,864-4%264-561$53$24,772,0795Weinstein Company
10Cats & Dogs: The Revenge of Kitty Galore$13,588-13%360-65$38$43,062,1758Warner Bros.
11Flipped$13,5063%375-67$36$1,613,8447Warner Bros.
12Winter's Bone$10,60012%103-13$103$5,982,97815Roadside Attractions
13Ramona and Beezus$10,112-4%260-15$39$25,748,3829Fox
14The Last Airbender$8,521-14%174-46$49$131,591,95712Paramount

Platform (1 — 99)

#TitleWed, Sep. 22 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$28,548-4%633$453$15,727,42027Warner Bros. / IMAX
2Catfish$25,7624%12--$2,147$333,9221Universal / Rogue
3Never Let Me Go$9,9994%40$2,500$186,8301Fox Searchlight
4The Tillman Story$7,4695%283$267$539,9225Weinstein Company
5Under the Sea 3D$5,388-16%16--$337$24,236,80684Warner Bros. / IMAX
7Cyrus$4,003131%19-7$211$7,426,67114Fox Searchlight
8We Are Family$3,734-14%78--$48$608,2203UTV Communications
9The Concert$3,55016%201$178$550,8939Weinstein Company
10Jack Goes Boating$2,977-8%4--$744$38,5151Relativity / Overture
11The Romantics$2,672-63%1412$191$94,5312Four of a Kind
12Knight and Day$2,5600%64-29$40$76,373,02913Fox
13Bran Nue Dae$2,2709%171$134$57,3772Freestyle Releasing
14La Soga$335-39%4-3$84$207,84267-57 Releasing
15Solitary Man$276-51%7-2$39$4,354,54618Anchor Bay
16The Disappearance of Alice Creed$88-23%3-1$29$156,7147Anchor Bay