Grosses

'Fury' Leads the Way with $23.7M Debut; 'Gone Girl' Passes $100M Mark after $17.5M Take; 'The Book of Life' Solid in Third with $17.0MOctober 20, 2014 12:56 PM

by Daniel Garris

Sony's Fury debuted in first place this weekend with $23.70 million. The David Ayer directed war film starring Brad Pitt opened on the low end of pre-release expectations. Fury opened 8 percent ahead of the $22.00 million debut of Sony's The Monuments Men back in February and 21.5 percent ahead of the $19.50 million start of Sony's Moneyball back in September of 2011. Like both of those films were able to do, Fury will hope to hold up well going forward.

Fury opened with $8.82 million on Friday (which included a relatively large $1.2 million from Thursday night shows), increased 3 percent on Saturday to take in $9.12 million and fell 37 percent on Sunday to gross $5.76 million. That placed the film's opening weekend to Friday ratio at a somewhat front-loaded 2.69 to 1. The audience breakdown for Fury skewed towards male moviegoers (60 percent) and slightly towards moviegoers over the age of 35 (51 percent). Fury received an encouraging A- rating on CinemaScore.

After leading the box office each of the past two weekends, Fox's Gone Girl placed in second this weekend with $17.51 million. The critically acclaimed David Fincher directed film starring Ben Affleck continued to hold up well, as it was down just 34 percent from last weekend. Gone Girl surpassed the $100 million mark this weekend and has now grossed $106.78 million through 17 days of release. Before much longer, Gone Girl will zoom past the $127.51 million final domestic gross of 2008's The Curious Case of Benjamin Button to become Fincher's highest grossing film to date (without adjusting for ticket price inflation).

Fellow Fox release The Book of Life followed closely behind in third with a $17.01 million debut. The modestly budgeted computer animated film opened in line with expectations and likely received an added boost from arriving a couple weeks before Halloween and Day of the Dead. The Book of Life opened nearly on par with the recent $17.28 million launch of The Boxtrolls. The Book of Life started out with $4.99 million on Friday, increased 39 percent on Saturday to take in $6.91 million and declined 26 percent on Sunday to gross $5.16 million. That placed the film's opening weekend to Friday ratio at 3.41 to 1. Like Fury, The Book of Life also received an encouraging A- rating on CinemaScore.

Fellow family film Alexander and the Terrible, Horrible, No Good, Very Bad Day claimed fourth place with $11.46 million. The Disney release starring Steve Carell and Jennifer Garner fell 38 percent from last weekend. That represented a very solid hold, especially given the added competition for family audiences from The Book of Life. Alexander has grossed $36.29 million through ten days of release, which is in line with expectations and represents a healthy performance with the film's modest price tag in mind.

Relativity's The Best of Me rounded out the weekend's top with $10.00 million. The Nicholas Sparks adaptation starring Michelle Monaghan and James Marsden opened on the low end of its modest expectations. The Best of Me opened softer than most Sparks adaptations, with the film's performance more closely representing the $13.42 million start of 2008's Nights in Rodanthe. The Best of Me opened with $4.13 million on Friday, fell 8 percent on Saturday to take in $3.79 million and fell 45 percent on Sunday to gross $2.08 million. That places the film's opening weekend to Friday ratio at just 2.42 to 1. The Best of Me received a solid B+ rating on CinemaScore, which strongly suggests that the film is going over better with moviegoers than it has with critics.

In their second weekend of release, Universal's Dracula Untold and Warner's The Judge claimed sixth and seventh places respectively with $9.99 million and $7.92 million. Dracula Untold was down a sharp 58 percent from last weekend's stronger than expected start, while The Judge was down a solid 40 percent from last weekend's modest debut. Respective ten-day total grosses stand at $40.83 million for Dracula Untold and at $26.82 million for The Judge.

Warner's Annabelle placed in eighth with $7.88 million. The low-budget spin-off to The Conjuring was down a respectable 50 percent and has grossed a stronger than expected $74.08 million in 17 days. Annabelle will face new direct competition next weekend when Universal unleashes Ouija in theaters on Friday.

On the platform front, the critically acclaimed Birdman was off to a terrific start with $424,397 from 4 locations in New York and Los Angeles. The Alejandro González Iñárritu directed film starring Michael Keaton from Fox Searchlight and New Regency generated a massive per-location average of $106,099 for the frame. Birdman will receive a major expansion next weekend.

Daily Domestic Gross Wed, Sep. 22 2010

Wide (1000+)

#TitleWed, Sep. 22 2010LocationsAvg.TotalWks.Dist.
1The Town$2,269,311-13%2,861--$793$30,980,6071Warner Bros.
2Easy A$1,011,276-18%2,856--$354$21,056,2211Sony / Screen Gems
3Resident Evil: Afterlife$730,242-19%3,2096$228$46,368,9932Sony / Screen Gems
4Devil$660,115-23%2,809--$235$14,606,4601Universal
5Alpha and Omega$319,801-12%2,625--$122$10,115,4311Lionsgate
6The American$229,612-16%2,457-376$93$33,482,1983Focus
7Takers$213,622-12%2,139-52$100$53,043,7334Sony / Screen Gems
8Eat Pray Love$184,970-9%1,668-671$111$78,146,3736Sony / Columbia
9Machete$173,347-8%1,704-974$102$24,925,2883Fox
10Inception$166,167-7%1,305-278$127$285,630,28010Warner Bros.
11The Other Guys$140,252-7%1,827-419$77$115,825,5977Sony / Columbia
12Going the Distance (2010)$132,186-8%2,007-1023$66$17,165,1173Warner Bros. / New Line
13The Expendables$119,837-7%1,854-1204$65$101,384,0236Lionsgate
14The Switch (2010)$78,676-9%1,158-437$68$26,832,7225Miramax
15The Last Exorcism$76,703-4%2,013-718$38$40,348,7404Lionsgate
16Nanny McPhee Returns$55,4850%1,588-776$35$27,776,6205Universal

Limited (100 — 999)

#TitleWed, Sep. 22 2010LocationsAvg.TotalWks.Dist.
1Despicable Me$46,885-10%944-431$50$244,885,07011Universal
2Lottery Ticket$31,320-9%677-228$46$23,602,5815Warner Bros.
3Scott Pilgrim vs. the World$30,665-1%384-235$80$31,167,3956Universal
4Avatar$30,5802%129-307$237$760,167,65040Fox
5Vampires Suck$21,739-11%964-706$23$35,935,4745Fox
6Dinner for Schmucks$18,647-5%313-223$60$72,260,7388Paramount / DreamWorks
7The Twilight Saga: Eclipse$17,9475%339-848$53$300,155,44712Summit
8The Kids Are All Right$14,017-19%169-49$83$20,553,79911Focus
9Piranha 3D$13,864-4%264-561$53$24,772,0795Weinstein Company
10Cats & Dogs: The Revenge of Kitty Galore$13,588-13%360-65$38$43,062,1758Warner Bros.
11Flipped$13,5063%375-67$36$1,613,8447Warner Bros.
12Winter's Bone$10,60012%103-13$103$5,982,97815Roadside Attractions
13Ramona and Beezus$10,112-4%260-15$39$25,748,3829Fox
14The Last Airbender$8,521-14%174-46$49$131,591,95712Paramount

Platform (1 — 99)

#TitleWed, Sep. 22 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$28,548-4%633$453$15,727,42027Warner Bros. / IMAX
2Catfish$25,7624%12--$2,147$333,9221Universal / Rogue
3Never Let Me Go$9,9994%40$2,500$186,8301Fox Searchlight
4The Tillman Story$7,4695%283$267$539,9225Weinstein Company
5Under the Sea 3D$5,388-16%16--$337$24,236,80684Warner Bros. / IMAX
6Predators$4,120-13%55-31$75$51,920,69011Fox
7Cyrus$4,003131%19-7$211$7,426,67114Fox Searchlight
8We Are Family$3,734-14%78--$48$608,2203UTV Communications
9The Concert$3,55016%201$178$550,8939Weinstein Company
10Jack Goes Boating$2,977-8%4--$744$38,5151Relativity / Overture
11The Romantics$2,672-63%1412$191$94,5312Four of a Kind
12Knight and Day$2,5600%64-29$40$76,373,02913Fox
13Bran Nue Dae$2,2709%171$134$57,3772Freestyle Releasing
14La Soga$335-39%4-3$84$207,84267-57 Releasing
15Solitary Man$276-51%7-2$39$4,354,54618Anchor Bay
16The Disappearance of Alice Creed$88-23%3-1$29$156,7147Anchor Bay