Grosses

'The Battle of the Five Armies' Marches to $90.6M in Five Days; 'Night at the Museum: Secret of the Tomb' and 'Annie' Battle for Second with $17.3M and $16.3M RespectivelyDecember 21, 2014 08:45 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led the weekend box office with an estimated $56.22 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $90.63 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.61 to 1. The five-day debut of The Battle of the Five Armies was 11 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.58 million on Friday, increased 29 percent on Saturday to take in $21.43 million and is estimated to decline 15 percent on Sunday to gross $18.22 million. That places the film's estimated weekend to Friday ratio at 3.39 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.70 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.62 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an estimated opening weekend take of $17.3 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below pre-release expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.63 million on Friday, increased 16 percent on Saturday to gross $6.50 million and is estimated to decrease 20 percent on Sunday to gross $5.18 million. That places the film's estimated opening weekend to Friday ratio at 3.08 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with an estimated $16.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is good news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.0 million this weekend. Annie opened 30 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.3 million on Friday, increased 15 percent on Saturday to gross $6.1 million and is estimated to fall 20 percent on Sunday to gross $4.9 million. That gives the film an estimated opening weekend to Friday ratio of 3.08 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods starting on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with an estimated $8.07 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 67 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a soft $38.90 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with an estimated $7.75 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last weekend. Mockingjay - Part 1 has grossed $289.23 million in 31 days, which leaves it just $10.77 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in an estimated $4.15 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,911 from 1,061 locations. Wild has grossed $7.21 million in 19 days of release.

Daily Domestic Gross Thu, Sep. 23 2010

Wide (1000+)

#TitleThu, Sep. 23 2010LocationsAvg.TotalWks.Dist.
1The Town$2,106,294-7%2,861--$736$33,086,9011Warner Bros.
2Easy A$1,057,4975%2,856--$370$22,113,7181Sony / Screen Gems
3Resident Evil: Afterlife$749,8043%3,2096$234$47,118,7972Sony / Screen Gems
4Devil$647,005-2%2,809--$230$15,253,4651Universal
5Alpha and Omega$314,242-2%2,625--$120$10,429,6731Lionsgate
6The American$228,8010%2,457-376$93$33,710,9993Focus
7Takers$219,1403%2,139-52$102$53,262,8734Sony / Screen Gems
8Eat Pray Love$189,3222%1,668-671$114$78,335,6956Sony / Columbia
9Inception$176,0066%1,305-278$135$285,806,28610Warner Bros.
10Machete$165,557-4%1,704-974$97$25,090,8453Fox
11The Other Guys$148,5726%1,827-419$81$115,974,1697Sony / Columbia
12Going the Distance (2010)$125,429-5%2,007-1023$62$17,290,5463Warner Bros. / New Line
13The Expendables$121,9432%1,854-1204$66$101,505,9666Lionsgate
14The Switch (2010)$81,6114%1,158-437$70$26,914,3335Miramax
15The Last Exorcism$79,8864%2,013-718$40$40,428,6264Lionsgate
16Nanny McPhee Returns$55,3300%1,588-776$35$27,831,9505Universal

Limited (100 — 999)

#TitleThu, Sep. 23 2010LocationsAvg.TotalWks.Dist.
1Despicable Me$47,0100%944-431$50$244,932,08011Universal
2Avatar$36,05718%129-307$280$760,203,70740Fox
3Lottery Ticket$33,3126%677-228$49$23,635,8935Warner Bros.
4Scott Pilgrim vs. the World$30,5900%384-235$80$31,197,9856Universal
5Vampires Suck$21,6590%964-706$22$35,957,1335Fox
6The Twilight Saga: Eclipse$18,8845%339-848$56$300,174,33112Summit
7Dinner for Schmucks$18,236-2%313-223$58$72,278,9748Paramount / DreamWorks
8The Kids Are All Right$16,20716%169-49$96$20,570,00611Focus
9Flipped$15,49515%375-67$41$1,629,3397Warner Bros.
10Cats & Dogs: The Revenge of Kitty Galore$13,7671%360-65$38$43,075,9428Warner Bros.
11Piranha 3D$12,912-7%264-561$49$24,784,9915Weinstein Company
12Ramona and Beezus$10,6195%260-15$41$25,759,0019Fox
13Winter's Bone$10,335-3%103-13$100$5,993,31315Roadside Attractions
14The Last Airbender$9,1057%174-46$52$131,601,06212Paramount

Platform (1 — 99)

#TitleThu, Sep. 23 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$30,5397%633$485$15,757,95927Warner Bros. / IMAX
2Catfish$24,778-4%12--$2,065$358,7001Universal / Rogue
3Never Let Me Go$9,762-2%40$2,441$196,5921Fox Searchlight
4The Tillman Story$6,937-7%283$248$546,8595Weinstein Company
5Under the Sea 3D$5,6936%16--$356$24,242,49984Warner Bros. / IMAX
6Predators$4,66113%55-31$85$51,925,35111Fox
7The Concert$3,225-9%201$161$554,1189Weinstein Company
8Jack Goes Boating$3,0974%4--$774$41,6121Relativity / Overture
9Knight and Day$3,01318%64-29$47$76,376,04213Fox
10The Romantics$2,7051%1412$193$97,2362Four of a Kind
11We Are Family$2,191-41%78--$28$610,4113UTV Communications
12Cyrus$2,162-46%19-7$114$7,428,83314Fox Searchlight
13Bran Nue Dae$1,805-20%171$106$59,1822Freestyle Releasing
14Solitary Man$816196%7-2$117$4,355,36218Anchor Bay
15La Soga$40019%4-3$100$208,24267-57 Releasing
16The Disappearance of Alice Creed$63-28%3-1$21$156,8147Anchor Bay