Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Wed, Sep. 29 2010

Wide (1000+)

#TitleWed, Sep. 29 2010LocationsAvg.TotalWks.Dist.
1Wall Street: Money Never Sleeps$1,586,625-20%3,565--$445$24,282,5601Fox
2The Town$1,294,331-19%2,88524$449$53,001,0532Warner Bros.
3Legend of the Guardians: The Owls of Ga'Hoole$703,197-17%3,575--$197$18,490,8681Warner Bros.
4Easy A$622,664-18%2,8560$218$34,765,3102Sony / Screen Gems
5You Again$589,282-20%2,548--$231$10,314,7161Disney
6Devil$420,295-19%2,8112$150$23,291,1802Universal
7Resident Evil: Afterlife$399,714-17%2,642-567$151$53,418,9533Sony / Screen Gems
8Alpha and Omega$199,573-14%2,6250$76$15,819,9002Lionsgate
9Takers$115,102-13%1,413-726$81$55,256,7555Sony / Screen Gems
10The American$92,891-15%1,315-1142$71$34,901,0014Focus
11The Other Guys$71,192-3%1,047-780$68$117,183,1968Sony / Columbia

Limited (100 — 999)

#TitleWed, Sep. 29 2010LocationsAvg.TotalWks.Dist.
1Inception$104,324-16%907-398$115$287,390,68611Warner Bros.
2Eat Pray Love$84,955-11%855-813$99$79,298,9737Sony / Columbia
3Machete$61,071-11%682-1022$90$25,931,3034Fox
4The Expendables$51,376-10%852-1002$60$102,230,0727Lionsgate
5The Virginity Hit$36,993-17%700--$53$453,4383Sony / Columbia
6Despicable Me$30,495-17%610-334$50$245,618,37012Universal
7Dinner for Schmucks$25,541-12%32310$79$72,619,8249Paramount / DreamWorks
8The Last Exorcism$23,4623%707-1306$33$40,841,8575Lionsgate
9Going the Distance (2010)$21,834-7%475-1532$46$17,605,0874Warner Bros. / New Line
10Nanny McPhee Returns$18,795-1%765-823$25$28,283,1956Universal
11Scott Pilgrim vs. the World$17,4757%233-151$75$31,406,6157Universal
12Lottery Ticket$14,849-6%370-307$40$23,988,5496Warner Bros.
13Vampires Suck$11,512-8%415-549$28$36,207,2266Fox
14The Twilight Saga: Eclipse$10,373-6%224-115$46$300,330,22713Summit
15Cats & Dogs: The Revenge of Kitty Galore$8,369-16%267-93$31$43,303,0439Warner Bros.
16The Kids Are All Right$8,323-9%107-62$78$20,680,55412Focus
17Flipped$4,88410%106-269$46$1,718,9428Warner Bros.
18Ramona and Beezus$4,559-20%191-69$24$25,886,29010Fox

Platform (1 — 99)

#TitleWed, Sep. 29 2010LocationsAvg.TotalWks.Dist.
1Catfish$56,85612%5745$997$971,1032Universal / Rogue
2Hubble 3D$31,2380%0-63--$16,009,16128Warner Bros. / IMAX
3Never Let Me Go$23,813-5%2622$916$513,3092Fox Searchlight
4Waiting for 'Superman'$13,6604%4--$3,415$180,1971Paramount Vantage
5Jack Goes Boating$9,714-21%3733$263$161,9722Relativity / Overture
6Buried$9,527-5%11--$866$130,9251Lionsgate
7Winter's Bone$6,9210%82-21$84$6,070,03816Roadside Attractions
8The Tillman Story$6,01812%27-1$223$603,4436Weinstein Company
9Under the Sea 3D$5,316-17%182$295$24,299,48685Warner Bros. / IMAX
10Avatar$4,7802%29-100$165$760,250,85041Fox
11The Concert$4,0083%18-2$223$587,81910Weinstein Company
12Bran Nue Dae$3,9960%5538$73$100,7813Freestyle Releasing
13Piranha 3D$3,221-18%66-198$49$24,830,3446Weinstein Company
14Cyrus$1,95461%14-5$140$7,441,09515Fox Searchlight
15We Are Family$1,716-33%24-54$72$636,9864UTV Communications
16Knight and Day$1,340-17%45-19$30$76,406,77214Fox
17Solitary Man$1,257359%6-1$210$4,359,19419Anchor Bay
18The Romantics$568-46%6-8$95$105,5773Four of a Kind
19The Disappearance of Alice Creed$295157%2-1$148$158,7228Anchor Bay