Grosses

'Unbroken' Surprises with $15.59M on Christmas Day; 'Into the Woods' a Strong Second with $15.08M; 'The Battle of the Five Armies' Holds Up Well with $13.14MDecember 26, 2014 10:40 AM

by Daniel Garris

Universal's Unbroken debuted in first place on Christmas Day with a stronger than expected estimated opening day take of $15.59 million (which included an estimated $850,000 from Christmas Eve shows). The Angelina Jolie directed war drama proved to be critic proof on Christmas Day, as mixed critical reviews clearly didn't hamper the film out of the gates. Unbroken appears to have been aided greatly by the pre-existing fanbase of the Laura Hillenbrand written book. Without adjusting for ticket price inflation, Unbroken delivered the third largest Christmas Day debut of all-time, behind only 2009's Sherlock Holmes and 2012's Les Misérables. Unbroken opened an impressive 4 percent ahead of the $15.01 million opening day take of 2012's Django Unchained. The film received an A- rating on CinemaScore, which suggests the film is going over significantly better with moviegoers than it has with critics.

Disney's Into the Woods opened in a very close second with an estimated $15.08 million (which included an an estimated $1.1 million from Christmas Eve shows). The opening day performance of the Rob Marshall directed musical was especially impressive given that the film opened in a relatively modest 2,440 locations. That gave Into the Woods a per-location average of $6,182 for the day. Without adjusting for ticket price inflation, Into the Woods claimed the fourth largest Christmas Day debut ever. Into the Woods opened 17 percent below the $18.11 million Christmas Day debut of Les Misérables and may prove to be less initially front-loaded than that film was due in part to being more family friendly. Into the Woods received a modest B rating on CinemaScore.

Although Warner's The Hobbit: The Battle of the Five Armies slid to third on Thursday with an estimated $13.14 million, the third and final chapter of Peter Jackson's The Hobbit trilogy was up a very healthy 118 percent over Wednesday. The sizable percentage increase of The Battle of the Five Armies strongly suggests that Christmas Day grosses in general may have been even more inflated than usual, which has been a growing trend in recent years. The Battle of the Five Armies was the week's top film with a seven-day take of $92.69 million and has grossed $127.10 million in nine days. That places it 9 percent ahead of the $116.94 million nine-day take of last year's The Desolation of Smaug and 7.5 percent behind the $137.39 million nine-day gross of 2012's An Unexpected JourneyThe Battle of the Five Armies is still likely to lead over the weekend given that its Christmas Day performance was within shouting distance of both Unbroken and Into the Woods.

Night at the Museum: Secret of the Tomb placed in fourth with an estimated $7.35 million. The third installment of the Ben Stiller led franchise from Fox was up a very strong 164 percent over Wednesday. After a slower than expected start over the weekend, Secret of the Tomb has held up quite nicely during the holiday aided midweek. Night at the Museum: Secret of the Tomb placed in second for the week with a seven-day start of $34.78 million.

Paramount's The Gambler rounded out Thursday's top five with an estimated $5.0 million opening day take. That represented a solid start for the modestly budgeted drama starring Mark Wahlberg, especially since the decision to initially release the film wide was fairly last minute. One potentially troubling early sign for The Gambler is its lackluster C+ rating on CinemaScore.

Annie rounded out its first week of release with an estimated sixth place take of $4.6 million. Sony's musical remake increased 127 percent over Wednesday. Annie held up well on Thursday, especially given the new direct competition from Into the Woods. Annie placed in third for the week with a seven-day start of $29.24 million.

The Weinstein Company's The Imitation Game had a very successful expansion on Christmas Day as the awards season hopeful placed in seventh with an estimated $3.08 million from 747 locations. The Imitation Game has grossed $6.70 million to date and looks to have a very lengthy box office run ahead of it.

Other estimated opening day performances on Christmas included $1.42 million for The Weinstein Company's Big Eyes from 1,307 locations, $1.04 million for Sony's much buzzed about The Interview from 331 locations, $322,000 for Paramount's Selma from 19 locations and a promising $240,000 for Warner's American Sniper from just 4 locations.

Daily Domestic Gross Wed, Sep. 29 2010

Wide (1000+)

#TitleWed, Sep. 29 2010LocationsAvg.TotalWks.Dist.
1Wall Street: Money Never Sleeps$1,586,625-20%3,565--$445$24,282,5601Fox
2The Town$1,294,331-19%2,88524$449$53,001,0532Warner Bros.
3Legend of the Guardians: The Owls of Ga'Hoole$703,197-17%3,575--$197$18,490,8681Warner Bros.
4Easy A$622,664-18%2,8560$218$34,765,3102Sony / Screen Gems
5You Again$589,282-20%2,548--$231$10,314,7161Disney
6Devil$420,295-19%2,8112$150$23,291,1802Universal
7Resident Evil: Afterlife$399,714-17%2,642-567$151$53,418,9533Sony / Screen Gems
8Alpha and Omega$199,573-14%2,6250$76$15,819,9002Lionsgate
9Takers$115,102-13%1,413-726$81$55,256,7555Sony / Screen Gems
10The American$92,891-15%1,315-1142$71$34,901,0014Focus
11The Other Guys$71,192-3%1,047-780$68$117,183,1968Sony / Columbia

Limited (100 — 999)

#TitleWed, Sep. 29 2010LocationsAvg.TotalWks.Dist.
1Inception$104,324-16%907-398$115$287,390,68611Warner Bros.
2Eat Pray Love$84,955-11%855-813$99$79,298,9737Sony / Columbia
3Machete$61,071-11%682-1022$90$25,931,3034Fox
4The Expendables$51,376-10%852-1002$60$102,230,0727Lionsgate
5The Virginity Hit$36,993-17%700--$53$453,4383Sony / Columbia
6Despicable Me$30,495-17%610-334$50$245,618,37012Universal
7Dinner for Schmucks$25,541-12%32310$79$72,619,8249Paramount / DreamWorks
8The Last Exorcism$23,4623%707-1306$33$40,841,8575Lionsgate
9Going the Distance (2010)$21,834-7%475-1532$46$17,605,0874Warner Bros. / New Line
10Nanny McPhee Returns$18,795-1%765-823$25$28,283,1956Universal
11Scott Pilgrim vs. the World$17,4757%233-151$75$31,406,6157Universal
12Lottery Ticket$14,849-6%370-307$40$23,988,5496Warner Bros.
13Vampires Suck$11,512-8%415-549$28$36,207,2266Fox
14The Twilight Saga: Eclipse$10,373-6%224-115$46$300,330,22713Summit
15Cats & Dogs: The Revenge of Kitty Galore$8,369-16%267-93$31$43,303,0439Warner Bros.
16The Kids Are All Right$8,323-9%107-62$78$20,680,55412Focus
17Flipped$4,88410%106-269$46$1,718,9428Warner Bros.
18Ramona and Beezus$4,559-20%191-69$24$25,886,29010Fox

Platform (1 — 99)

#TitleWed, Sep. 29 2010LocationsAvg.TotalWks.Dist.
1Catfish$56,85612%5745$997$971,1032Universal / Rogue
2Hubble 3D$31,2380%0-63--$16,009,16128Warner Bros. / IMAX
3Never Let Me Go$23,813-5%2622$916$513,3092Fox Searchlight
4Waiting for 'Superman'$13,6604%4--$3,415$180,1971Paramount Vantage
5Jack Goes Boating$9,714-21%3733$263$161,9722Relativity / Overture
6Buried$9,527-5%11--$866$130,9251Lionsgate
7Winter's Bone$6,9210%82-21$84$6,070,03816Roadside Attractions
8The Tillman Story$6,01812%27-1$223$603,4436Weinstein Company
9Under the Sea 3D$5,316-17%182$295$24,299,48685Warner Bros. / IMAX
10Avatar$4,7802%29-100$165$760,250,85041Fox
11The Concert$4,0083%18-2$223$587,81910Weinstein Company
12Bran Nue Dae$3,9960%5538$73$100,7813Freestyle Releasing
13Piranha 3D$3,221-18%66-198$49$24,830,3446Weinstein Company
14Cyrus$1,95461%14-5$140$7,441,09515Fox Searchlight
15We Are Family$1,716-33%24-54$72$636,9864UTV Communications
16Knight and Day$1,340-17%45-19$30$76,406,77214Fox
17Solitary Man$1,257359%6-1$210$4,359,19419Anchor Bay
18The Romantics$568-46%6-8$95$105,5773Four of a Kind
19The Disappearance of Alice Creed$295157%2-1$148$158,7228Anchor Bay