Grosses

'The Equalizer' Impresses with $34.1M Start; 'The Maze Runner' Holds Up Well with $17.4M; 'The Boxtrolls' Debuts in Third with Very Solid $17.3MSeptember 29, 2014 01:07 PM

by Daniel Garris

Sony's The Equalizer debuted in first place this weekend with a strong start of $34.14 million. The action thriller starring Denzel Washington debuted towards the higher end of pre-release expectations, which were lofty, especially for the month of September. Without adjusting for ticket price inflation, The Equalizer delivered the fourth largest opening weekend ever for the month of September (behind only 2012's Hotel Transylvania, 2013's Insidious Chapter 2 and 2002's Sweet Home Alabama). The film's debut represented the third largest opening weekend performance ever for Washington (behind only 2007's American Gangster and 2012's Safe House). The Equalizer opened 4 percent stronger than the $32.79 million start of 2010's The Book of Eli and 15 percent below the $40.17 million start of Safe House.

The Equalizer opened with $12.49 million on Friday (which included an estimated $1.5 million from Thursday night shows), increased 8 percent on Saturday to gross $13.49 million and declined 40 percent on Sunday to take in $8.15 million. That placed the film's opening weekend to Friday ratio at 2.73 to 1. The audience breakdown for the film skewed slightly towards male moviegoers (52 percent) and towards moviegoers 30 years and older (65 percent). The Equalizer received an A- rating on CinemaScore, which is an encouraging sign for the film going forward.

The Maze Runner placed in second with $17.44 million. The young adult adaptation from Fox held up relatively well this weekend, as it was down 46 percent from last weekend's strong start. The Maze Runner has grossed $57.96 million in ten days and continues to display strong early holding power for a young adult adaptation. Thanks in part to a significantly stronger second weekend hold, The Maze Runner is now running 32 percent ahead of the $44.01 million ten-day take of last year's Ender's Game and is already on the verge of reaching the $61.74 million final domestic gross of Ender's Game.

The Boxtrolls was off to a very solid third place start this weekend with $17.28 million. The latest 3D stop motion animated film from Focus and Laika debuted a bit above pre-release expectations. Compared to previous films from Focus and Laika, The Boxtrolls opened 23 percent ahead of the $14.09 million start of 2012's ParaNorman and a slim 3 percent ahead of the $16.85 million start of 2009's Coraline. ParaNorman and Coraline both displayed terrific holding power and going forward The Boxtrolls will hope to accomplish the same.

The Boxtrolls opened with $4.93 million on Friday, increased a strong 51 percent on Saturday to gross $7.46 million and declined 34.5 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.51 to 1. The audience breakdown for the film skewered towards female moviegoers (57 percent). The Boxtrolls received a solid B+ rating on CinemaScore.

Warner's This Is Where I Leave You placed in fourth with $6.89 million. The modestly budgeted comedy starring Jason Bateman and Tina Fey held up well this weekend, as it was down 40 percent from last weekend's so-so start. This Is Where I Leave You has grossed $22.44 million in ten days. That places the film 13.5 percent behind the $25.94 million ten-day start of 2011's The Change-Up (which fell 53 percent in its second weekend to gross $6.31 million).

Fellow Warner Bros. release Dolphin Tale 2 rounded out the weekend's top five with $4.79 million. The family film sequel was down 46 percent from last weekend, as the film appears to have taken a bit of a hit from The Boxtrolls arriving in the marketplace. Dolphin Tale 2 has grossed $33.62 million in 17 days. The film is currently running 31 percent behind the $49.04 million 17-day take of 2011's Dolphin Tale and is displaying significantly softer holding power.

No Good Deed followed in sixth with $4.51 million. Sony's low-budget thriller starring Idris Elba and Taraji P. Henson was down 54 percent. No Good Deed continues to be very front-loaded, but has still grossed a healthy $46.53 million in 17 days.

Universal's A Walk Among the Tombstones was down five spots and a massive 67 percent from last weekend with a seventh place take of $4.19 million. Lackluster word of mouth and the new direct competition from The Equalizer both had a clear negative effect on the Liam Neeson led action thriller this weekend. A Walk Among the Tombstones is now running below expectations with a ten-day start of $20.83 million.

Guardians of the Galaxy was down just 28 percent to place in eighth with $3.77 million. In the process, the blockbuster sci-fi superhero film from Disney and Marvel surpassed the $318.41 million final unadjusted gross of 2008's Iron Man. Guardians of the Galaxy has grossed a massive $319.17 million through 59 days of release.

Daily Domestic Gross Mon, Oct. 4 2010

Wide (1000+)

#TitleMon, Oct. 4 2010LocationsAvg.TotalWks.Dist.
1The Social Network$2,056,636-63%2,771--$742$24,502,2891Sony / Columbia
2The Town$815,086-65%2,93550$278$64,871,8383Warner Bros.
3Wall Street: Money Never Sleeps$773,942-67%3,59732$215$36,552,3712Fox
4Legend of the Guardians: The Owls of Ga'Hoole$574,110-82%3,5750$161$30,653,4082Warner Bros.
5Case 39$439,869-67%2,211--$199$5,790,4391Paramount Vantage
6Let Me In$418,638-64%2,021--$207$5,566,1171Relativity / Overture
7Easy A$406,554-72%2,974118$137$42,583,5213Sony / Screen Gems
8You Again$357,827-73%2,5480$140$16,965,4602Disney
9Resident Evil: Afterlife$253,353-67%1,907-735$133$56,868,4534Sony / Screen Gems
10Devil$251,160-68%2,392-419$105$27,542,6203Universal
11Alpha and Omega$138,856-85%2,303-322$60$19,088,2933Lionsgate

Limited (100 — 999)

#TitleMon, Oct. 4 2010LocationsAvg.TotalWks.Dist.
1Inception$68,316-63%625-282$109$288,473,69212Warner Bros.
2Catfish$57,815-63%13679$425$1,679,1643Universal / Rogue
3Takers$57,725-67%773-640$75$56,219,0726Sony / Screen Gems
4Eat Pray Love$31,870-64%398-457$80$79,741,9538Sony / Columbia
5The Other Guys$31,311-67%566-481$55$117,728,4319Sony / Columbia
6Despicable Me$30,095-76%463-147$65$246,121,86513Universal
7The Expendables$21,540-64%410-442$53$102,538,2608Lionsgate
8The American$19,914-60%374-941$53$35,222,3855Focus
9Machete$19,311-66%314-368$62$26,224,4515Fox
10Lottery Ticket$16,609-72%302-68$55$24,262,0147Warner Bros.
11Dinner for Schmucks$16,034-61%261-62$61$72,826,26810Paramount / DreamWorks
12Nanny McPhee Returns$14,430-77%481-284$30$28,535,3907Universal
13The Last Exorcism$10,384-61%307-400$34$41,000,4396Lionsgate
14Vampires Suck$9,739-74%261-154$37$36,375,1007Fox
15The Virginity Hit$7,252-41%434-266$17$542,5014Sony / Columbia
16Scott Pilgrim vs. the World$7,195-59%120-113$60$31,501,4658Universal
17Cats & Dogs: The Revenge of Kitty Galore$6,744-82%188-79$36$43,439,68910Warner Bros.
18The Twilight Saga: Eclipse$5,929-68%141-83$42$300,418,14514Summit
19Ramona and Beezus$4,560-81%161-30$28$25,976,88911Fox
20Going the Distance (2010)$3,657-59%121-354$30$17,670,0805Warner Bros. / New Line

Platform (1 — 99)

#TitleMon, Oct. 4 2010LocationsAvg.TotalWks.Dist.
1Waiting for 'Superman'$32,435-70%3430$954$634,0422Paramount Vantage
2Hubble 3D$25,786-36%58--$445$16,186,19029Warner Bros. / IMAX
3Never Let Me Go$18,348-65%4317$427$742,2213Fox Searchlight
4Buried$12,254-53%3322$371$248,7012Lionsgate
5Jack Goes Boating$9,778-64%7942$124$280,9793Relativity / Overture
6Under the Sea 3D$7,697-12%180$428$24,342,95486Warner Bros. / IMAX
7The Kids Are All Right$6,101-46%64-43$95$20,737,90313Focus
8Piranha 3D$5,662-67%9529$60$24,905,4377Weinstein Company
9Winter's Bone$4,883-59%78-4$63$6,127,17417Roadside Attractions
10The Tillman Story$3,730-47%270$138$637,1077Weinstein Company
11Avatar$2,757-60%19-10$145$760,280,42242Fox
12The Concert$2,076-66%213$99$614,44111Weinstein Company
13Flipped$1,510-51%35-71$43$1,740,6509Warner Bros.
14Bran Nue Dae$682-41%13-42$52$110,7114Freestyle Releasing
15The Disappearance of Alice Creed$304-45%31$101$161,7639Anchor Bay