Grosses

'No Good Deed' Leads with $24.5M; 'Dolphin Tale 2' #2 with $16.55M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 14, 2014 08:33 AM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with an estimated $24.5 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.83 million on Friday, increased 11 percent on Saturday to take in $9.8 million and is estimated to decline 40 percent on Sunday to gross $5.88 million. That places the film's estimated opening weekend to Friday ratio at 2.77 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with an estimated $16.55 million. The family film sequel from Warner Bros. opened towards the lower end of pre-release expectations and a respectable 14 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.26 million on Friday, increased a healthy 75 percent on Saturday to gross $7.45 million and is estimated to fall 35 percent on Sunday to take in $4.84 million. That places the estimated opening weekend to Friday ratio for the film at 3.88 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with an estimated $8.04 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.93 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with an estimated $4.8 million. The blockbuster franchise re-launch was down a healthy 26 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.04 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with an estimated $4.2 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,315 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and is estimated to decline 44 percent on Sunday to gross $0.98 million. That places the film's estimated opening weekend to Friday ratio at 2.88 to 1.

Holdovers Let's Be Cops and If I Stay claimed fourth and sixth place with respective estimated takes of $4.3 million and $4.05 million. Fox's Let's Be Cops was down only 23 percent from last weekend, while Warner's If I Stay was down a healthy 27 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $72.97 million for Let's Be Cops in 33 days and at $44.94 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with an estimated $0.411 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $27,384 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Wed, Oct. 6 2010

Wide (1000+)

#TitleWed, Oct. 6 2010LocationsAvg.TotalWks.Dist.
1The Social Network$1,902,659-19%2,771--$687$28,743,5631Sony / Columbia
2The Town$828,343-14%2,93550$282$66,664,3253Warner Bros.
3Wall Street: Money Never Sleeps$799,257-17%3,59732$222$38,315,2272Fox
4Legend of the Guardians: The Owls of Ga'Hoole$549,051-11%3,5750$154$31,817,7312Warner Bros.
5Easy A$413,956-14%2,974118$139$43,481,2763Sony / Screen Gems
6You Again$399,712-16%2,5480$157$17,842,3232Disney
7Case 39$368,215-19%2,211--$167$6,615,7831Paramount Vantage
8Let Me In$361,473-20%2,021--$179$6,377,1391Relativity / Overture
9Resident Evil: Afterlife$235,509-11%1,907-735$123$57,369,7784Sony / Screen Gems
10Devil$215,280-14%2,392-419$90$28,008,8853Universal
11Alpha and Omega$134,441-6%2,303-322$58$19,365,7563Lionsgate

Limited (100 — 999)

#TitleWed, Oct. 6 2010LocationsAvg.TotalWks.Dist.
1Inception$70,259-5%625-282$112$288,617,96012Warner Bros.
2Catfish$55,318-1%13679$407$1,790,6003Universal / Rogue
3Takers$53,296-8%773-640$69$56,331,0636Sony / Screen Gems
4Eat Pray Love$40,944-8%398-457$103$79,827,2258Sony / Columbia
5The Other Guys$29,816-11%566-481$53$117,791,5959Sony / Columbia
6Despicable Me$27,780-8%463-147$60$246,179,75513Universal
7The Expendables$22,490-11%410-442$55$102,585,9338Lionsgate
8The American$21,395-16%374-941$57$35,269,2435Focus
9Machete$20,953-10%314-368$67$26,268,7795Fox
10Dinner for Schmucks$17,716-2%261-62$68$72,862,00210Paramount / DreamWorks
11Lottery Ticket$14,669-10%302-68$49$24,292,9267Warner Bros.
12Vampires Suck$12,2689%261-154$47$36,398,6437Fox
13Nanny McPhee Returns$12,025-15%481-284$25$28,561,6407Universal
14The Last Exorcism$10,816-7%307-400$35$41,022,8856Lionsgate
15Scott Pilgrim vs. the World$7,225-7%120-113$60$31,516,5008Universal
16The Virginity Hit$6,859-8%434-266$16$556,7924Sony / Columbia
17The Twilight Saga: Eclipse$6,67111%141-83$47$300,430,81214Summit
18Cats & Dogs: The Revenge of Kitty Galore$6,065-32%188-79$32$43,454,71810Warner Bros.
19Ramona and Beezus$3,939-14%161-30$24$25,985,38711Fox
20Going the Distance (2010)$3,928-5%121-354$32$17,678,1505Warner Bros. / New Line

Platform (1 — 99)

#TitleWed, Oct. 6 2010LocationsAvg.TotalWks.Dist.
1Waiting for 'Superman'$44,478-2%3430$1,308$723,9372Paramount Vantage
2Hubble 3D$33,0577%58--$570$16,250,00229Warner Bros. / IMAX
3Never Let Me Go$20,130-8%4317$468$784,3033Fox Searchlight
4Buried$12,631-5%3322$383$274,6432Lionsgate
5Jack Goes Boating$12,008-4%7942$152$305,4633Relativity / Overture
6Under the Sea 3D$6,82447%180$379$24,354,41686Warner Bros. / IMAX
7The Kids Are All Right$6,33132%64-43$99$20,749,04813Focus
8Winter's Bone$6,23117%78-4$80$6,138,75317Roadside Attractions
9Piranha 3D$4,942-12%9529$52$24,915,9877Weinstein Company
10The Tillman Story$4,3120%270$160$645,7107Weinstein Company
11The Concert$3,26840%213$156$620,05111Weinstein Company
12Avatar$3,161-24%19-10$166$760,287,76342Fox
13Flipped$1,504-5%35-71$43$1,743,7379Warner Bros.
14Bran Nue Dae$926-7%13-42$71$112,6354Freestyle Releasing
15The Disappearance of Alice Creed$260-38%31$87$162,5119Anchor Bay