Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Oct. 7 2010

Wide (1000+)

#TitleThu, Oct. 7 2010LocationsAvg.TotalWks.Dist.
1The Social Network$1,825,607-4%2,771--$659$30,569,1701Sony / Columbia
2The Town$772,194-7%2,93550$263$67,436,5193Warner Bros.
3Wall Street: Money Never Sleeps$726,351-9%3,59732$202$39,041,5782Fox
4Legend of the Guardians: The Owls of Ga'Hoole$568,2343%3,5750$159$32,385,9652Warner Bros.
5Easy A$457,50711%2,974118$154$43,938,7833Sony / Screen Gems
6You Again$414,8904%2,5480$163$18,257,2132Disney
7Case 39$353,917-4%2,211--$160$6,969,7001Paramount Vantage
8Let Me In$346,662-4%2,021--$172$6,723,8011Relativity / Overture
9Resident Evil: Afterlife$241,9483%1,907-735$127$57,611,7264Sony / Screen Gems
10Devil$227,9506%2,392-419$95$28,236,8353Universal
11Alpha and Omega$151,91813%2,303-322$66$19,517,6743Lionsgate

Limited (100 — 999)

#TitleThu, Oct. 7 2010LocationsAvg.TotalWks.Dist.
1Inception$73,3364%625-282$117$288,691,29612Warner Bros.
2Takers$53,7181%773-640$69$56,384,7816Sony / Screen Gems
3Catfish$52,151-6%13679$383$1,842,7513Universal / Rogue
4Eat Pray Love$39,721-3%398-457$100$79,866,9468Sony / Columbia
5The Other Guys$34,19415%566-481$60$117,825,7899Sony / Columbia
6Despicable Me$29,9958%463-147$65$246,209,75013Universal
7The Expendables$24,66810%410-442$60$102,610,6018Lionsgate
8The American$20,853-3%374-941$56$35,290,0965Focus
9Machete$20,211-4%314-368$64$26,288,9905Fox
10Dinner for Schmucks$17,624-1%261-62$68$72,879,62610Paramount / DreamWorks
11Lottery Ticket$14,9622%302-68$50$24,307,8887Warner Bros.
12Nanny McPhee Returns$14,39520%481-284$30$28,576,0357Universal
13Vampires Suck$12,9075%261-154$49$36,411,5507Fox
14The Last Exorcism$11,4656%307-400$37$41,034,3506Lionsgate
15The Twilight Saga: Eclipse$7,95419%141-83$56$300,438,76614Summit
16Scott Pilgrim vs. the World$7,7758%120-113$65$31,524,2758Universal
17The Virginity Hit$6,9141%434-266$16$563,7064Sony / Columbia
18Cats & Dogs: The Revenge of Kitty Galore$6,91414%188-79$37$43,461,63210Warner Bros.
19Ramona and Beezus$4,98927%161-30$31$25,990,37611Fox
20Going the Distance (2010)$4,39912%121-354$36$17,682,5495Warner Bros. / New Line

Platform (1 — 99)

#TitleThu, Oct. 7 2010LocationsAvg.TotalWks.Dist.
1Waiting for 'Superman'$51,01415%3430$1,500$774,9512Paramount Vantage
2Hubble 3D$31,928-3%58--$550$16,281,93029Warner Bros. / IMAX
3Never Let Me Go$19,660-2%4317$457$803,9633Fox Searchlight
4Buried$14,70116%3322$445$289,3442Lionsgate
5Jack Goes Boating$10,627-12%7942$135$316,0903Relativity / Overture
6The Kids Are All Right$6,4732%64-43$101$20,755,52113Focus
7Winter's Bone$6,141-1%79-3$78$6,144,89417Roadside Attractions
8Under the Sea 3D$5,023-26%180$279$24,359,43986Warner Bros. / IMAX
9Piranha 3D$5,0192%9529$53$24,921,0067Weinstein Company
10The Tillman Story$3,604-16%270$133$649,3147Weinstein Company
11The Concert$3,4395%213$164$623,64811Weinstein Company
12Avatar$2,527-20%19-10$133$760,290,29042Fox
13Flipped$1,5372%35-71$44$1,745,2749Warner Bros.
14Bran Nue Dae$9331%13-42$72$113,5684Freestyle Releasing
15The Disappearance of Alice Creed$2621%31$87$162,7739Anchor Bay