Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Thu, Oct. 7 2010

Wide (1000+)

#TitleThu, Oct. 7 2010LocationsAvg.TotalWks.Dist.
1The Social Network$1,825,607-4%2,771--$659$30,569,1701Sony / Columbia
2The Town$772,194-7%2,93550$263$67,436,5193Warner Bros.
3Wall Street: Money Never Sleeps$726,351-9%3,59732$202$39,041,5782Fox
4Legend of the Guardians: The Owls of Ga'Hoole$568,2343%3,5750$159$32,385,9652Warner Bros.
5Easy A$457,50711%2,974118$154$43,938,7833Sony / Screen Gems
6You Again$414,8904%2,5480$163$18,257,2132Disney
7Case 39$353,917-4%2,211--$160$6,969,7001Paramount Vantage
8Let Me In$346,662-4%2,021--$172$6,723,8011Relativity / Overture
9Resident Evil: Afterlife$241,9483%1,907-735$127$57,611,7264Sony / Screen Gems
10Devil$227,9506%2,392-419$95$28,236,8353Universal
11Alpha and Omega$151,91813%2,303-322$66$19,517,6743Lionsgate

Limited (100 — 999)

#TitleThu, Oct. 7 2010LocationsAvg.TotalWks.Dist.
1Inception$73,3364%625-282$117$288,691,29612Warner Bros.
2Takers$53,7181%773-640$69$56,384,7816Sony / Screen Gems
3Catfish$52,151-6%13679$383$1,842,7513Universal / Rogue
4Eat Pray Love$39,721-3%398-457$100$79,866,9468Sony / Columbia
5The Other Guys$34,19415%566-481$60$117,825,7899Sony / Columbia
6Despicable Me$29,9958%463-147$65$246,209,75013Universal
7The Expendables$24,66810%410-442$60$102,610,6018Lionsgate
8The American$20,853-3%374-941$56$35,290,0965Focus
9Machete$20,211-4%314-368$64$26,288,9905Fox
10Dinner for Schmucks$17,624-1%261-62$68$72,879,62610Paramount / DreamWorks
11Lottery Ticket$14,9622%302-68$50$24,307,8887Warner Bros.
12Nanny McPhee Returns$14,39520%481-284$30$28,576,0357Universal
13Vampires Suck$12,9075%261-154$49$36,411,5507Fox
14The Last Exorcism$11,4656%307-400$37$41,034,3506Lionsgate
15The Twilight Saga: Eclipse$7,95419%141-83$56$300,438,76614Summit
16Scott Pilgrim vs. the World$7,7758%120-113$65$31,524,2758Universal
17The Virginity Hit$6,9141%434-266$16$563,7064Sony / Columbia
18Cats & Dogs: The Revenge of Kitty Galore$6,91414%188-79$37$43,461,63210Warner Bros.
19Ramona and Beezus$4,98927%161-30$31$25,990,37611Fox
20Going the Distance (2010)$4,39912%121-354$36$17,682,5495Warner Bros. / New Line

Platform (1 — 99)

#TitleThu, Oct. 7 2010LocationsAvg.TotalWks.Dist.
1Waiting for 'Superman'$51,01415%3430$1,500$774,9512Paramount Vantage
2Hubble 3D$31,928-3%58--$550$16,281,93029Warner Bros. / IMAX
3Never Let Me Go$19,660-2%4317$457$803,9633Fox Searchlight
4Buried$14,70116%3322$445$289,3442Lionsgate
5Jack Goes Boating$10,627-12%7942$135$316,0903Relativity / Overture
6The Kids Are All Right$6,4732%64-43$101$20,755,52113Focus
7Winter's Bone$6,141-1%79-3$78$6,144,89417Roadside Attractions
8Under the Sea 3D$5,023-26%180$279$24,359,43986Warner Bros. / IMAX
9Piranha 3D$5,0192%9529$53$24,921,0067Weinstein Company
10The Tillman Story$3,604-16%270$133$649,3147Weinstein Company
11The Concert$3,4395%213$164$623,64811Weinstein Company
12Avatar$2,527-20%19-10$133$760,290,29042Fox
13Flipped$1,5372%35-71$44$1,745,2749Warner Bros.
14Bran Nue Dae$9331%13-42$72$113,5684Freestyle Releasing
15The Disappearance of Alice Creed$2621%31$87$162,7739Anchor Bay