Grosses

'The Battle of the Five Armies' Marches to $90.6M in Five Days; 'Night at the Museum: Secret of the Tomb' and 'Annie' Battle for Second with $17.3M and $16.3M RespectivelyDecember 21, 2014 08:45 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led the weekend box office with an estimated $56.22 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $90.63 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.61 to 1. The five-day debut of The Battle of the Five Armies was 11 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.58 million on Friday, increased 29 percent on Saturday to take in $21.43 million and is estimated to decline 15 percent on Sunday to gross $18.22 million. That places the film's estimated weekend to Friday ratio at 3.39 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.70 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.62 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an estimated opening weekend take of $17.3 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below pre-release expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.63 million on Friday, increased 16 percent on Saturday to gross $6.50 million and is estimated to decrease 20 percent on Sunday to gross $5.18 million. That places the film's estimated opening weekend to Friday ratio at 3.08 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with an estimated $16.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is good news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.0 million this weekend. Annie opened 30 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.3 million on Friday, increased 15 percent on Saturday to gross $6.1 million and is estimated to fall 20 percent on Sunday to gross $4.9 million. That gives the film an estimated opening weekend to Friday ratio of 3.08 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods starting on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with an estimated $8.07 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 67 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a soft $38.90 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with an estimated $7.75 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last weekend. Mockingjay - Part 1 has grossed $289.23 million in 31 days, which leaves it just $10.77 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in an estimated $4.15 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,911 from 1,061 locations. Wild has grossed $7.21 million in 19 days of release.

Daily Domestic Gross Mon, Oct. 11 2010

Wide (1000+)

#TitleMon, Oct. 11 2010LocationsAvg.TotalWks.Dist.
1The Social Network$2,188,088-49%2,7710$790$48,209,2492Sony / Columbia
2Secretariat$1,881,508-47%3,072--$612$14,576,2781Disney
3Life As We Know It$1,705,359-53%3,150--$541$16,211,8231Warner Bros.
4Legend of the Guardians: The Owls of Ga'Hoole$1,270,908-41%3,225-350$394$40,544,8923Warner Bros.
5The Town$950,361-49%2,720-215$349$74,797,8884Warner Bros.
6My Soul to Take$655,410-59%2,572--$255$7,497,6301Universal / Rogue
7Wall Street: Money Never Sleeps$605,291-50%2,829-768$214$44,249,9923Fox
8Easy A$562,740-51%2,847-127$198$48,790,9414Sony / Screen Gems
9Alpha and Omega$410,563-19%1,616-687$254$21,428,6274Lionsgate
10You Again$363,893-46%2,332-216$156$21,133,8883Disney
11Let Me In$354,968-49%2,04221$174$9,526,3872Relativity / Overture
12Case 39$350,229-54%2,2121$158$10,000,2342Paramount Vantage
13Devil$209,090-55%1,442-950$145$30,255,6204Universal
14Resident Evil: Afterlife$173,595-53%1,012-895$172$59,040,4415Sony / Screen Gems

Limited (100 — 999)

#TitleMon, Oct. 11 2010LocationsAvg.TotalWks.Dist.
1It's Kind of a Funny Story$264,214-51%742--$356$2,277,6201Focus
2Waiting for 'Superman'$120,262-27%10369$1,168$1,537,5183Paramount Vantage
3Inception$76,479-42%403-222$190$289,260,08613Warner Bros.
4Despicable Me$67,070-34%353-110$190$246,624,52514Universal
5Catfish$64,079-44%1437$448$2,300,1894Universal / Rogue
6Never Let Me Go$57,062-44%167124$342$1,206,7664Fox Searchlight
7Takers$50,128-50%412-361$122$56,823,3317Sony / Screen Gems
8Nanny McPhee Returns$30,210-27%318-163$95$28,755,6608Universal
9The Expendables$17,626-49%225-185$78$102,752,5199Lionsgate
10Lottery Ticket$16,712-58%194-108$86$24,469,3738Warner Bros.
11Dinner for Schmucks$13,147-50%159-102$83$72,993,25511Paramount / DreamWorks
12The American$12,827-45%174-200$74$35,388,5956Focus
13Machete$12,353-61%167-147$74$26,402,2206Fox
14Ramona and Beezus$10,882-21%106-55$103$26,049,93012Fox
15Vampires Suck$10,439-65%190-71$55$36,525,6278Fox
16Cats & Dogs: The Revenge of Kitty Galore$9,876-39%119-69$83$43,526,05311Warner Bros.
17Going the Distance (2010)$9,750-49%19675$50$17,757,7776Warner Bros. / New Line

Platform (1 — 99)

#TitleMon, Oct. 11 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$44,420-21%602$740$16,494,20630Warner Bros. / IMAX
2Buried$42,503-30%9259$462$553,5413Lionsgate
3Under the Sea 3D$13,019-30%180$723$24,423,21887Warner Bros. / IMAX
4Stone$10,818-49%6--$1,803$86,5841Relativity / Overture
5Jack Goes Boating$8,349-48%9011$93$380,6544Relativity / Overture
6Nowhere Boy$6,418-62%4--$1,605$59,1671Weinstein Company
7The Twilight Saga: Eclipse$5,632-39%83-58$68$300,482,41115Summit
8I Spit on Your Grave (2010)$5,195-41%12--$433$37,6351Anchor Bay
9Piranha 3D$3,916-61%54-41$73$24,954,2258Weinstein Company
10Last Train Home$3,456--12--$288$158,2506Zeitgeist Films
11The Tillman Story$3,390-32%24-3$141$670,2128Weinstein Company
12Winter's Bone$3,024-58%57-21$53$6,170,04518Roadside Attractions
13Avatar$2,638-40%14-5$188$760,310,23243Fox
14The Kids Are All Right$2,322-60%31-33$75$20,777,81614Focus
15The Wildest Dream: Conquest of Everest$2,001--10--$200$547,88910National Geographic
16The Concert$763-67%10-11$76$632,71712Weinstein Company
17Flipped$652-65%18-17$36$1,752,86610Warner Bros.
18Sea Monsters: A Prehistoric Adventure$522--2--$261$23,321,316158National Geographic
19The Disappearance of Alice Creed$40261%2-1$201$164,49510Anchor Bay