Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Wed, Oct. 13 2010

Wide (1000+)

#TitleWed, Oct. 13 2010LocationsAvg.TotalWks.Dist.
1The Social Network$1,231,517-11%2,7710$444$50,818,2942Sony / Columbia
2Life As We Know It$1,080,372-13%3,150--$343$18,531,2991Warner Bros.
3Secretariat$1,057,498-12%3,072--$344$16,842,0151Disney
4The Town$550,343-10%2,720-215$202$75,956,4634Warner Bros.
5Wall Street: Money Never Sleeps$401,649-13%2,829-768$142$45,111,3833Fox
6My Soul to Take$386,125-21%2,572--$150$8,372,0601Universal / Rogue
7Legend of the Guardians: The Owls of Ga'Hoole$365,460-14%3,225-350$113$41,337,4953Warner Bros.
8Easy A$275,755-11%2,847-127$97$49,375,1834Sony / Screen Gems
9Case 39$226,803-11%2,2121$103$10,482,4762Paramount Vantage
10Let Me In$218,634-13%2,04221$107$9,996,4692Relativity / Overture
11You Again$191,513-12%2,332-216$82$21,543,1453Disney
12Resident Evil: Afterlife$111,123-6%1,012-895$110$59,269,3185Sony / Screen Gems
13Devil$108,150-12%1,442-950$75$30,486,1054Universal
14Alpha and Omega$94,661-13%1,616-687$59$21,632,2084Lionsgate

Limited (100 — 999)

#TitleWed, Oct. 13 2010LocationsAvg.TotalWks.Dist.
1It's Kind of a Funny Story$165,485-6%742--$223$2,619,3541Focus
2Waiting for 'Superman'$78,96315%10369$767$1,685,1933Paramount Vantage
3Inception$44,102-4%403-222$109$289,350,07613Warner Bros.
4Catfish$41,4706%1437$290$2,380,8344Universal / Rogue
5Never Let Me Go$39,894-12%167124$239$1,292,0374Fox Searchlight
6Takers$25,232-14%412-361$61$56,877,9747Sony / Screen Gems
7Despicable Me$22,945-7%353-110$65$246,672,18014Universal
8The Expendables$12,017-7%225-185$53$102,777,4059Lionsgate
9Dinner for Schmucks$10,240-7%159-102$64$73,014,53111Paramount / DreamWorks
10The American$9,905-6%174-200$57$35,409,0686Focus
11Machete$9,578-3%167-147$57$26,421,6736Fox
12Nanny McPhee Returns$9,540-15%318-163$30$28,776,4558Universal
13Lottery Ticket$8,684-1%194-108$45$24,486,8168Warner Bros.
14Going the Distance (2010)$7,870-16%19675$40$17,775,0376Warner Bros. / New Line
15Vampires Suck$6,312-10%190-71$33$36,538,9748Fox
16Cats & Dogs: The Revenge of Kitty Galore$4,085-10%119-69$34$43,534,67611Warner Bros.
17Ramona and Beezus$4,0395%106-55$38$26,057,80712Fox

Platform (1 — 99)

#TitleWed, Oct. 13 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$35,56612%602$593$16,561,44930Warner Bros. / IMAX
2Buried$26,204-14%9259$285$610,1473Lionsgate
3Under the Sea 3D$9,62033%180$534$24,440,04687Warner Bros. / IMAX
4Stone$8,234-17%6--$1,372$104,7981Relativity / Overture
5Jack Goes Boating$6,193-13%9011$69$393,9314Relativity / Overture
6Winter's Bone$4,28956%57-21$75$6,177,09018Roadside Attractions
7Nowhere Boy$4,104-7%4--$1,026$67,6931Weinstein Company
8Avatar$3,767-14%14-5$269$760,318,38243Fox
9The Twilight Saga: Eclipse$3,7281%83-58$45$300,489,84715Summit
10I Spit on Your Grave (2010)$3,59418%12--$300$44,2771Anchor Bay
11The Kids Are All Right$3,23829%31-33$104$20,783,57114Focus
12The Tillman Story$2,58711%24-3$108$675,1288Weinstein Company
13Piranha 3D$2,49014%54-41$46$24,958,8968Weinstein Company
14The Concert$1,22730%10-11$123$634,88712Weinstein Company
15Flipped$591-13%18-17$33$1,754,13610Warner Bros.
16The Disappearance of Alice Creed$231-26%2-1$116$165,03710Anchor Bay