Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Thu, Oct. 14 2010

Wide (1000+)

#TitleThu, Oct. 14 2010LocationsAvg.TotalWks.Dist.
1The Social Network$1,300,6756%2,7710$469$52,118,9692Sony / Columbia
2Secretariat$1,172,04011%3,072--$382$18,014,0551Disney
3Life As We Know It$1,133,4395%3,150--$360$19,664,7381Warner Bros.
4The Town$577,1605%2,720-215$212$76,533,6234Warner Bros.
5Legend of the Guardians: The Owls of Ga'Hoole$429,04517%3,225-350$133$41,766,5403Warner Bros.
6Wall Street: Money Never Sleeps$420,3475%2,829-768$149$45,531,7303Fox
7My Soul to Take$373,225-3%2,572--$145$8,745,2851Universal / Rogue
8Easy A$308,84212%2,847-127$108$49,684,0254Sony / Screen Gems
9Case 39$234,8224%2,2121$106$10,717,2982Paramount Vantage
10You Again$222,86816%2,332-216$96$21,766,0133Disney
11Let Me In$219,5460%2,04221$108$10,216,0152Relativity / Overture
12Devil$115,3607%1,442-950$80$30,601,4654Universal
13Resident Evil: Afterlife$115,2124%1,012-895$114$59,384,5305Sony / Screen Gems
14Alpha and Omega$112,32819%1,616-687$70$21,744,5364Lionsgate

Limited (100 — 999)

#TitleThu, Oct. 14 2010LocationsAvg.TotalWks.Dist.
1It's Kind of a Funny Story$162,352-2%742--$219$2,781,7061Focus
2Waiting for 'Superman'$95,15721%10369$924$1,780,3503Paramount Vantage
3Inception$53,54521%403-222$133$289,403,62113Warner Bros.
4Never Let Me Go$41,2333%167124$247$1,333,2704Fox Searchlight
5Catfish$37,982-8%1437$266$2,418,8164Universal / Rogue
6Despicable Me$33,53546%353-110$95$246,705,71514Universal
7Takers$28,63213%412-361$69$56,906,6067Sony / Screen Gems
8Nanny McPhee Returns$14,31050%318-163$45$28,790,7658Universal
9The Expendables$13,79015%225-185$61$102,791,1959Lionsgate
10Dinner for Schmucks$11,80615%159-102$74$73,026,33711Paramount / DreamWorks
11The American$10,8459%174-200$62$35,419,9136Focus
12Machete$9,8523%167-147$59$26,431,5256Fox
13Lottery Ticket$8,9053%194-108$46$24,495,7218Warner Bros.
14Going the Distance (2010)$8,1023%19675$41$17,783,1396Warner Bros. / New Line
15Vampires Suck$6,98011%190-71$37$36,545,9548Fox
16Ramona and Beezus$6,24555%106-55$59$26,064,05212Fox
17Cats & Dogs: The Revenge of Kitty Galore$4,61613%119-69$39$43,539,29211Warner Bros.

Platform (1 — 99)

#TitleThu, Oct. 14 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$41,63817%602$694$16,603,08730Warner Bros. / IMAX
2Buried$24,604-6%9259$267$634,7513Lionsgate
3Under the Sea 3D$10,59910%180$589$24,450,64587Warner Bros. / IMAX
4Stone$8,3431%6--$1,391$113,1411Relativity / Overture
5Jack Goes Boating$7,77626%9011$86$401,7074Relativity / Overture
6The Twilight Saga: Eclipse$4,90632%83-58$59$300,494,75315Summit
7Avatar$4,84028%14-5$346$760,323,22243Fox
8I Spit on Your Grave (2010)$4,06413%12--$339$48,8081Anchor Bay
9The Kids Are All Right$4,05825%31-33$131$20,787,62914Focus
10Nowhere Boy$3,670-11%4--$918$71,3631Weinstein Company
11The Tillman Story$3,16822%24-3$132$678,2968Weinstein Company
12Winter's Bone$2,519-41%57-22$44$6,179,60918Roadside Attractions
13Piranha 3D$2,5061%54-41$46$24,961,4028Weinstein Company
14Flipped$1,07682%18-17$60$1,755,21210Warner Bros.
15The Concert$863-30%10-11$86$635,75012Weinstein Company
16The Disappearance of Alice Creed$217-6%2-1$109$165,25410Anchor Bay