Grosses

'Mission: Impossible – Rogue Nation' Takes off with $55.5M Debut; 'Vacation' Arrives with Soft $21.0M in Five Days After $14.7M Weekend TakeAugust 03, 2015 01:08 PM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with a first place debut of $55.52 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 16 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.30 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.65 million and declined 21 percent on Sunday to gross $15.57 million. That placed the film's opening weekend to Friday ratio at a solid 2.73 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.68 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.00 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 45 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On a positive note, Vacation was quite back-loaded towards the weekend as it registered a five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an opening weekend to Friday ratio of 3.25 to 1 (the film took in $4.52 million on Friday, increased 28 percent on Saturday to gross $5.80 million and decreased 25 percent on Sunday to gross $4.36 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man ended up on top with $12.80 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.33 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with $12.39 million. The 3D computer animated prequel from Universal and Illumination Entertainment trailed Ant-Man by just $415,269 for the frame. Minions was down a significant 46 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.58 million in 24 days. That places the film 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with $10.50 million. The Adam Sandler led 3D action comedy fell a sharp 56 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.71 million, Pixels is running a disappointing 42 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with $9.61 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.61 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with $7.62 million. The Jake Gyllenhaal led sports drama was down a sharp 54 percent, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.68 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Thu, Oct. 14 2010

Wide (1000+)

#TitleThu, Oct. 14 2010LocationsAvg.TotalWks.Dist.
1The Social Network$1,300,6756%2,7710$469$52,118,9692Sony / Columbia
2Secretariat$1,172,04011%3,072--$382$18,014,0551Disney
3Life As We Know It$1,133,4395%3,150--$360$19,664,7381Warner Bros.
4The Town$577,1605%2,720-215$212$76,533,6234Warner Bros.
5Legend of the Guardians: The Owls of Ga'Hoole$429,04517%3,225-350$133$41,766,5403Warner Bros.
6Wall Street: Money Never Sleeps$420,3475%2,829-768$149$45,531,7303Fox
7My Soul to Take$373,225-3%2,572--$145$8,745,2851Universal / Rogue
8Easy A$308,84212%2,847-127$108$49,684,0254Sony / Screen Gems
9Case 39$234,8224%2,2121$106$10,717,2982Paramount Vantage
10You Again$222,86816%2,332-216$96$21,766,0133Disney
11Let Me In$219,5460%2,04221$108$10,216,0152Relativity / Overture
12Devil$115,3607%1,442-950$80$30,601,4654Universal
13Resident Evil: Afterlife$115,2124%1,012-895$114$59,384,5305Sony / Screen Gems
14Alpha and Omega$112,32819%1,616-687$70$21,744,5364Lionsgate

Limited (100 — 999)

#TitleThu, Oct. 14 2010LocationsAvg.TotalWks.Dist.
1It's Kind of a Funny Story$162,352-2%742--$219$2,781,7061Focus
2Waiting for 'Superman'$95,15721%10369$924$1,780,3503Paramount Vantage
3Inception$53,54521%403-222$133$289,403,62113Warner Bros.
4Never Let Me Go$41,2333%167124$247$1,333,2704Fox Searchlight
5Catfish$37,982-8%1437$266$2,418,8164Universal / Rogue
6Despicable Me$33,53546%353-110$95$246,705,71514Universal
7Takers$28,63213%412-361$69$56,906,6067Sony / Screen Gems
8Nanny McPhee Returns$14,31050%318-163$45$28,790,7658Universal
9The Expendables$13,79015%225-185$61$102,791,1959Lionsgate
10Dinner for Schmucks$11,80615%159-102$74$73,026,33711Paramount / DreamWorks
11The American$10,8459%174-200$62$35,419,9136Focus
12Machete$9,8523%167-147$59$26,431,5256Fox
13Lottery Ticket$8,9053%194-108$46$24,495,7218Warner Bros.
14Going the Distance (2010)$8,1023%19675$41$17,783,1396Warner Bros. / New Line
15Vampires Suck$6,98011%190-71$37$36,545,9548Fox
16Ramona and Beezus$6,24555%106-55$59$26,064,05212Fox
17Cats & Dogs: The Revenge of Kitty Galore$4,61613%119-69$39$43,539,29211Warner Bros.

Platform (1 — 99)

#TitleThu, Oct. 14 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$41,63817%602$694$16,603,08730Warner Bros. / IMAX
2Buried$24,604-6%9259$267$634,7513Lionsgate
3Under the Sea 3D$10,59910%180$589$24,450,64587Warner Bros. / IMAX
4Stone$8,3431%6--$1,391$113,1411Relativity / Overture
5Jack Goes Boating$7,77626%9011$86$401,7074Relativity / Overture
6The Twilight Saga: Eclipse$4,90632%83-58$59$300,494,75315Summit
7Avatar$4,84028%14-5$346$760,323,22243Fox
8I Spit on Your Grave (2010)$4,06413%12--$339$48,8081Anchor Bay
9The Kids Are All Right$4,05825%31-33$131$20,787,62914Focus
10Nowhere Boy$3,670-11%4--$918$71,3631Weinstein Company
11The Tillman Story$3,16822%24-3$132$678,2968Weinstein Company
12Winter's Bone$2,519-41%57-22$44$6,179,60918Roadside Attractions
13Piranha 3D$2,5061%54-41$46$24,961,4028Weinstein Company
14Flipped$1,07682%18-17$60$1,755,21210Warner Bros.
15The Concert$863-30%10-11$86$635,75012Weinstein Company
16The Disappearance of Alice Creed$217-6%2-1$109$165,25410Anchor Bay