Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Fri, Oct. 15 2010

Wide (1000+)

#TitleFri, Oct. 15 2010LocationsAvg.TotalWks.Dist.
1Jackass 3D$22,044,604--3,081--$7,155$22,044,6041Paramount
2Red (2010)$7,306,494--3,255--$2,245$7,306,4941Summit
3The Social Network$3,338,908157%2,86897$1,164$55,457,8773Sony / Columbia
4Life As We Know It$3,053,639169%3,1500$969$26,188,3772Warner Bros.
5Secretariat$2,840,157142%3,0720$925$20,854,2122Disney
6The Town$1,237,276114%2,368-352$522$77,770,8995Warner Bros.
7Legend of the Guardians: The Owls of Ga'Hoole$1,042,205143%2,502-723$417$42,808,7454Warner Bros.
8My Soul to Take$1,010,405171%2,529-43$400$9,755,6902Universal / Rogue
9Easy A$857,947178%2,314-533$371$50,541,9725Sony / Screen Gems
10Wall Street: Money Never Sleeps$723,35672%2,045-784$354$46,255,0864Fox
11Case 39$388,42465%1,406-806$276$11,105,7223Paramount Vantage
12You Again$376,49769%1,588-744$237$22,142,5104Disney
13Let Me In$255,38116%1,211-831$211$10,471,3963Relativity / Overture

Limited (100 — 999)

#TitleFri, Oct. 15 2010LocationsAvg.TotalWks.Dist.
1N-Secure$422,879--486--$870$422,8791Freestyle
2It's Kind of a Funny Story$402,015148%75715$531$3,183,7212Focus
3Devil$302,650162%891-551$340$30,904,1155Universal
4Waiting for 'Superman'$261,510175%18279$1,437$2,041,8604Paramount Vantage
5Alpha and Omega$182,31562%969-647$188$21,926,8515Lionsgate
6Inception$110,094106%297-106$371$289,513,71514Warner Bros.
7Never Let Me Go$98,802140%23265$426$1,432,0725Fox Searchlight
8Resident Evil: Afterlife$98,489-15%438-574$225$59,483,0196Sony / Screen Gems
9Despicable Me$97,940192%332-21$295$246,803,65515Universal
10Nowhere Boy$90,2462359%215211$420$161,6092Weinstein Company
11I Want Your Money$84,147--537--$157$84,1471Freestyle
12Catfish$63,22066%116-27$545$2,482,0365Universal / Rogue
13Eat Pray Love$54,811--30388$181$80,144,09410Sony / Columbia
14The Expendables$54,253293%30681$177$102,845,44810Lionsgate
15Takers$51,05878%215-197$237$56,957,6648Sony / Screen Gems
16Salt$46,017--200-66$230$118,072,42513Sony / Columbia
17Buried$42,11171%10311$409$676,8624Lionsgate
18The Other Guys$36,687--174-115$211$118,131,64111Sony / Columbia
19Nanny McPhee Returns$28,760101%205-113$140$28,819,5259Universal
20Lottery Ticket$22,853157%138-56$166$24,518,5749Warner Bros.
21The American$22,343106%144-30$155$35,442,2567Focus
22Grown Ups$21,642--114-45$190$161,864,77117Sony / Columbia

Platform (1 — 99)

#TitleFri, Oct. 15 2010LocationsAvg.TotalWks.Dist.
1Stone$67,552710%4135$1,648$180,6932Relativity / Overture
2Hereafter$60,701--6--$10,117$60,7011Warner Bros.
3Hubble 3D$57,23737%611$938$16,660,32431Warner Bros. / IMAX
4Conviction$29,146--11--$2,650$29,1461Fox Searchlight
5Under the Sea 3D$16,82159%16-2$1,051$24,467,46688Warner Bros. / IMAX
6Machete$12,85530%96-71$134$26,444,3807Fox
7Vampires Suck$11,52365%87-103$132$36,557,4779Fox
8Cats & Dogs: The Revenge of Kitty Galore$9,958116%77-42$129$43,549,25012Warner Bros.
9The Twilight Saga: Eclipse$9,29790%49-34$190$300,504,05016Summit
10Ramona and Beezus$8,82541%54-52$163$26,072,87713Fox
11Jack Goes Boating$7,541-3%49-41$154$409,2485Relativity / Overture
12I Spit on Your Grave (2010)$5,51136%11-1$501$54,3192Anchor Bay
13The Kids Are All Right$4,99623%28-3$178$20,792,62515Focus
14Going the Distance (2010)$4,463-45%58-138$77$17,787,6027Warner Bros. / New Line
15The Tillman Story$3,69016%17-7$217$681,9869Weinstein Company
16Avatar$3,012-38%10-4$301$760,326,23444Fox
17Piranha 3D$2,93317%28-26$105$24,964,3359Weinstein Company
18Marwencol$2,278--10$2,278$8,6572Cinema Guild
19Winter's Bone$2,226-12%34-18$65$6,181,83519Roadside Attractions
20The Concert$1,55080%9-1$172$637,30013Weinstein Company
21The Disappearance of Alice Creed$2160%1-1$216$165,47011Anchor Bay