Grosses

'The Battle of the Five Armies' Marches to $90.6M in Five Days; 'Night at the Museum: Secret of the Tomb' and 'Annie' Battle for Second with $17.3M and $16.3M RespectivelyDecember 21, 2014 08:45 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led the weekend box office with an estimated $56.22 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $90.63 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.61 to 1. The five-day debut of The Battle of the Five Armies was 11 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.58 million on Friday, increased 29 percent on Saturday to take in $21.43 million and is estimated to decline 15 percent on Sunday to gross $18.22 million. That places the film's estimated weekend to Friday ratio at 3.39 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.70 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.62 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an estimated opening weekend take of $17.3 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below pre-release expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.63 million on Friday, increased 16 percent on Saturday to gross $6.50 million and is estimated to decrease 20 percent on Sunday to gross $5.18 million. That places the film's estimated opening weekend to Friday ratio at 3.08 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with an estimated $16.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is good news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.0 million this weekend. Annie opened 30 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.3 million on Friday, increased 15 percent on Saturday to gross $6.1 million and is estimated to fall 20 percent on Sunday to gross $4.9 million. That gives the film an estimated opening weekend to Friday ratio of 3.08 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods starting on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with an estimated $8.07 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 67 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a soft $38.90 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with an estimated $7.75 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last weekend. Mockingjay - Part 1 has grossed $289.23 million in 31 days, which leaves it just $10.77 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in an estimated $4.15 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,911 from 1,061 locations. Wild has grossed $7.21 million in 19 days of release.

Daily Domestic Gross Sat, Oct. 16 2010

Wide (1000+)

#TitleSat, Oct. 16 2010LocationsAvg.TotalWks.Dist.
1Jackass 3D$16,725,083-24%3,081--$5,428$38,769,6871Paramount
2Red (2010)$9,204,73726%3,255--$2,828$16,511,2311Summit
3The Social Network$4,581,96937%2,86897$1,598$60,039,8463Sony / Columbia
4Secretariat$3,989,58840%3,0720$1,299$24,843,8002Disney
5Life As We Know It$3,855,59626%3,1500$1,224$26,573,9732Warner Bros.
6Legend of the Guardians: The Owls of Ga'Hoole$1,897,29882%2,502-723$758$44,706,0434Warner Bros.
7The Town$1,803,15746%2,368-352$761$79,574,0565Warner Bros.
8My Soul to Take$1,402,45039%2,529-43$555$11,158,1402Universal / Rogue
9Easy A$1,201,28140%2,314-533$519$51,743,2535Sony / Screen Gems
10Wall Street: Money Never Sleeps$1,084,33150%2,045-784$530$47,339,4174Fox
11You Again$553,24647%1,588-744$348$22,695,7564Disney
12Case 39$533,58537%1,406-806$380$11,639,3073Paramount Vantage
13Let Me In$372,92046%1,211-831$308$10,844,3163Relativity / Overture

Limited (100 — 999)

#TitleSat, Oct. 16 2010LocationsAvg.TotalWks.Dist.
1It's Kind of a Funny Story$523,65130%75715$692$3,707,3722Focus
2N-Secure$513,09521%486--$1,056$935,9741Freestyle
3Devil$468,05055%891-551$525$31,372,1655Universal
4Alpha and Omega$358,42097%969-647$370$22,285,2715Lionsgate
5Waiting for 'Superman'$298,83314%18279$1,642$2,340,6934Paramount Vantage
6Inception$161,78347%297-106$545$289,675,49814Warner Bros.
7Despicable Me$154,38058%332-21$465$246,958,03515Universal
8Nowhere Boy$154,22571%215211$717$315,8342Weinstein Company
9Resident Evil: Afterlife$153,99356%438-574$352$59,637,0126Sony / Screen Gems
10Never Let Me Go$140,49542%23265$606$1,572,5675Fox Searchlight
11I Want Your Money$97,05715%537--$181$181,2041Freestyle
12Takers$93,30083%215-197$434$57,050,9648Sony / Screen Gems
13Catfish$91,06044%116-27$785$2,573,0965Universal / Rogue
14The Expendables$82,08851%30681$268$102,927,53610Lionsgate
15Eat Pray Love$75,20237%30388$248$80,219,29610Sony / Columbia
16Salt$64,75241%200-66$324$118,137,17713Sony / Columbia
17The Other Guys$54,84449%174-115$315$118,186,48511Sony / Columbia
18Buried$53,31027%10311$518$730,1724Lionsgate
19Nanny McPhee Returns$45,05057%205-113$220$28,864,5759Universal
20Lottery Ticket$43,46690%138-56$315$24,562,0409Warner Bros.
21Grown Ups$35,29663%114-45$310$161,900,06717Sony / Columbia
22The American$31,76242%144-30$221$35,474,0187Focus

Platform (1 — 99)

#TitleSat, Oct. 16 2010LocationsAvg.TotalWks.Dist.
1Stone$98,27445%4135$2,397$278,9672Relativity / Overture
2Hereafter$93,39854%6--$15,566$154,0991Warner Bros.
3Hubble 3D$70,01022%611$1,148$16,730,33431Warner Bros. / IMAX
4Conviction$44,58553%11--$4,053$73,7311Fox Searchlight
5Vampires Suck$20,16875%87-103$232$36,577,6459Fox
6Machete$19,32250%96-71$201$26,463,7027Fox
7Under the Sea 3D$17,5094%16-2$1,094$24,484,97588Warner Bros. / IMAX
8Cats & Dogs: The Revenge of Kitty Galore$15,50156%77-42$201$43,564,75112Warner Bros.
9The Twilight Saga: Eclipse$13,00740%49-34$265$300,517,05716Summit
10Ramona and Beezus$11,99336%54-52$222$26,084,87013Fox
11Jack Goes Boating$11,77456%49-41$240$421,0225Relativity / Overture
12Avatar$7,711156%10-4$771$760,333,94544Fox
13I Spit on Your Grave (2010)$6,97827%11-1$634$61,2972Anchor Bay
14The Kids Are All Right$6,55831%28-3$234$20,799,18315Focus
15Going the Distance (2010)$5,61226%58-138$97$17,793,2147Warner Bros. / New Line
16The Tillman Story$5,43947%17-7$320$687,4259Weinstein Company
17Piranha 3D$5,42485%28-26$194$24,969,7599Weinstein Company
18Winter's Bone$4,992124%34-18$147$6,186,82719Roadside Attractions
19The Concert$2,13338%9-1$237$639,43313Weinstein Company
20The Disappearance of Alice Creed$28833%1-1$288$165,75811Anchor Bay