Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Thu, Oct. 21 2010

Wide (1000+)

#TitleThu, Oct. 21 2010LocationsAvg.TotalWks.Dist.
1Jackass 3D$3,288,325-3%3,081--$1,067$65,547,2261Paramount
2Red (2010)$1,604,7532%3,255--$493$28,483,2691Summit
3Secretariat$807,4438%3,0720$263$30,442,9092Disney
4The Social Network$793,9895%2,86897$277$65,630,7563Sony / Columbia
5Life As We Know It$718,4735%3,1500$228$31,465,3812Warner Bros.
6The Town$345,1020%2,368-352$146$81,932,5245Warner Bros.
7Legend of the Guardians: The Owls of Ga'Hoole$262,41710%2,502-723$105$46,996,7144Warner Bros.
8My Soul to Take$228,505-10%2,529-43$90$12,913,2802Universal / Rogue
9Wall Street: Money Never Sleeps$212,203-2%2,045-784$104$48,757,1354Fox
10Easy A$192,85413%2,314-533$83$53,035,2425Sony / Screen Gems
11You Again$116,85813%1,588-744$74$23,400,1814Disney
12Case 39$84,021-9%1,406-806$60$12,301,5303Paramount Vantage
13Let Me In$72,198-6%1,211-831$60$11,359,1523Relativity / Overture

Limited (100 — 999)

#TitleThu, Oct. 21 2010LocationsAvg.TotalWks.Dist.
1Waiting for 'Superman'$109,046-2%18279$599$2,929,7784Paramount Vantage
2It's Kind of a Funny Story$108,9135%75715$144$4,432,0272Focus
3Alpha and Omega$66,27139%969-647$68$22,785,7725Lionsgate
4N-Secure$55,5236%486--$114$1,413,3811Freestyle
5Devil$53,9052%891-551$60$31,795,8905Universal
6Never Let Me Go$40,98011%23265$177$1,813,0335Fox Searchlight
7Inception$34,3256%297-106$116$289,881,12414Warner Bros.
8Nowhere Boy$33,9941%215211$158$553,5712Weinstein Company
9Resident Evil: Afterlife$32,5251%438-574$74$59,863,6226Sony / Screen Gems
10Despicable Me$28,22021%332-21$85$247,148,99515Universal
11I Want Your Money$22,9702%537--$43$348,5631Freestyle
12The Expendables$20,868-5%30681$68$103,068,52410Lionsgate
13Catfish$19,407-7%116-27$167$2,713,3385Universal / Rogue
14Buried$13,541-11%10311$131$827,9634Lionsgate
15The American$10,056-3%144-30$70$35,530,0827Focus
16Nanny McPhee Returns$7,27042%205-113$35$28,919,0009Universal
17Lottery Ticket$6,2076%138-56$45$24,608,4679Warner Bros.

Platform (1 — 99)

#TitleThu, Oct. 21 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$37,161-5%611$609$16,919,65631Warner Bros. / IMAX
2Hereafter$26,475-1%8--$3,309$315,3571Warner Bros.
3Stone$16,896-13%4135$412$423,9732Relativity / Overture
4Conviction$9,9082%11--$901$141,1231Fox Searchlight
5Under the Sea 3D$7,91911%16-2$495$24,525,19188Warner Bros. / IMAX
6Machete$5,49614%96-71$57$26,498,6717Fox
7Avatar$4,04932%10-4$405$760,350,71944Fox
8Jack Goes Boating$3,3895%49-41$69$441,1785Relativity / Overture
9Vampires Suck$2,78112%87-103$32$36,598,7719Fox
10Cats & Dogs: The Revenge of Kitty Galore$2,7071%77-42$35$43,585,75312Warner Bros.
11The Twilight Saga: Eclipse$2,54835%49-34$52$300,531,75116Summit
12Ramona and Beezus$2,36859%54-52$44$26,098,99013Fox
13Winter's Bone$2,1377%37-20$58$6,196,99919Roadside Attractions
14The Kids Are All Right$2,0348%28-3$73$20,811,36515Focus
15I Spit on Your Grave (2010)$1,795-34%11-1$163$75,3792Anchor Bay
16Going the Distance (2010)$1,751-23%58-138$30$17,804,2997Warner Bros. / New Line
17The Tillman Story$1,609-5%17-7$95$696,8669Weinstein Company
18Piranha 3D$1,05011%28-26$38$24,977,6369Weinstein Company
19The Concert$39719%9-1$44$642,99813Weinstein Company
20The Disappearance of Alice Creed$48-78%1-1$48$166,30911Anchor Bay