Grosses

'Mission: Impossible – Rogue Nation' Takes off with $55.5M Debut; 'Vacation' Arrives with Soft $21.0M in Five Days After $14.7M Weekend TakeAugust 03, 2015 01:08 PM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with a first place debut of $55.52 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 16 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.30 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.65 million and declined 21 percent on Sunday to gross $15.57 million. That placed the film's opening weekend to Friday ratio at a solid 2.73 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.68 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.00 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 45 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On a positive note, Vacation was quite back-loaded towards the weekend as it registered a five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an opening weekend to Friday ratio of 3.25 to 1 (the film took in $4.52 million on Friday, increased 28 percent on Saturday to gross $5.80 million and decreased 25 percent on Sunday to gross $4.36 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man ended up on top with $12.80 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.33 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with $12.39 million. The 3D computer animated prequel from Universal and Illumination Entertainment trailed Ant-Man by just $415,269 for the frame. Minions was down a significant 46 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.58 million in 24 days. That places the film 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with $10.50 million. The Adam Sandler led 3D action comedy fell a sharp 56 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.71 million, Pixels is running a disappointing 42 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with $9.61 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.61 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with $7.62 million. The Jake Gyllenhaal led sports drama was down a sharp 54 percent, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.68 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Thu, Oct. 21 2010

Wide (1000+)

#TitleThu, Oct. 21 2010LocationsAvg.TotalWks.Dist.
1Jackass 3D$3,288,325-3%3,081--$1,067$65,547,2261Paramount
2Red (2010)$1,604,7532%3,255--$493$28,483,2691Summit
3Secretariat$807,4438%3,0720$263$30,442,9092Disney
4The Social Network$793,9895%2,86897$277$65,630,7563Sony / Columbia
5Life As We Know It$718,4735%3,1500$228$31,465,3812Warner Bros.
6The Town$345,1020%2,368-352$146$81,932,5245Warner Bros.
7Legend of the Guardians: The Owls of Ga'Hoole$262,41710%2,502-723$105$46,996,7144Warner Bros.
8My Soul to Take$228,505-10%2,529-43$90$12,913,2802Universal / Rogue
9Wall Street: Money Never Sleeps$212,203-2%2,045-784$104$48,757,1354Fox
10Easy A$192,85413%2,314-533$83$53,035,2425Sony / Screen Gems
11You Again$116,85813%1,588-744$74$23,400,1814Disney
12Case 39$84,021-9%1,406-806$60$12,301,5303Paramount Vantage
13Let Me In$72,198-6%1,211-831$60$11,359,1523Relativity / Overture

Limited (100 — 999)

#TitleThu, Oct. 21 2010LocationsAvg.TotalWks.Dist.
1Waiting for 'Superman'$109,046-2%18279$599$2,929,7784Paramount Vantage
2It's Kind of a Funny Story$108,9135%75715$144$4,432,0272Focus
3Alpha and Omega$66,27139%969-647$68$22,785,7725Lionsgate
4N-Secure$55,5236%486--$114$1,413,3811Freestyle
5Devil$53,9052%891-551$60$31,795,8905Universal
6Never Let Me Go$40,98011%23265$177$1,813,0335Fox Searchlight
7Inception$34,3256%297-106$116$289,881,12414Warner Bros.
8Nowhere Boy$33,9941%215211$158$553,5712Weinstein Company
9Resident Evil: Afterlife$32,5251%438-574$74$59,863,6226Sony / Screen Gems
10Despicable Me$28,22021%332-21$85$247,148,99515Universal
11I Want Your Money$22,9702%537--$43$348,5631Freestyle
12The Expendables$20,868-5%30681$68$103,068,52410Lionsgate
13Catfish$19,407-7%116-27$167$2,713,3385Universal / Rogue
14Buried$13,541-11%10311$131$827,9634Lionsgate
15The American$10,056-3%144-30$70$35,530,0827Focus
16Nanny McPhee Returns$7,27042%205-113$35$28,919,0009Universal
17Lottery Ticket$6,2076%138-56$45$24,608,4679Warner Bros.

Platform (1 — 99)

#TitleThu, Oct. 21 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$37,161-5%611$609$16,919,65631Warner Bros. / IMAX
2Hereafter$26,475-1%8--$3,309$315,3571Warner Bros.
3Stone$16,896-13%4135$412$423,9732Relativity / Overture
4Conviction$9,9082%11--$901$141,1231Fox Searchlight
5Under the Sea 3D$7,91911%16-2$495$24,525,19188Warner Bros. / IMAX
6Machete$5,49614%96-71$57$26,498,6717Fox
7Avatar$4,04932%10-4$405$760,350,71944Fox
8Jack Goes Boating$3,3895%49-41$69$441,1785Relativity / Overture
9Vampires Suck$2,78112%87-103$32$36,598,7719Fox
10Cats & Dogs: The Revenge of Kitty Galore$2,7071%77-42$35$43,585,75312Warner Bros.
11The Twilight Saga: Eclipse$2,54835%49-34$52$300,531,75116Summit
12Ramona and Beezus$2,36859%54-52$44$26,098,99013Fox
13Winter's Bone$2,1377%37-20$58$6,196,99919Roadside Attractions
14The Kids Are All Right$2,0348%28-3$73$20,811,36515Focus
15I Spit on Your Grave (2010)$1,795-34%11-1$163$75,3792Anchor Bay
16Going the Distance (2010)$1,751-23%58-138$30$17,804,2997Warner Bros. / New Line
17The Tillman Story$1,609-5%17-7$95$696,8669Weinstein Company
18Piranha 3D$1,05011%28-26$38$24,977,6369Weinstein Company
19The Concert$39719%9-1$44$642,99813Weinstein Company
20The Disappearance of Alice Creed$48-78%1-1$48$166,30911Anchor Bay