Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Fri, Oct. 22 2010

Wide (1000+)

#TitleFri, Oct. 22 2010LocationsAvg.TotalWks.Dist.
1Paranormal Activity 2$20,109,273--3,216--$6,253$20,109,2731Paramount
2Jackass 3D$7,537,348129%3,11130$2,423$73,084,5742Paramount
3Red (2010)$4,544,308183%3,27318$1,388$33,027,5772Summit
4Hereafter$4,131,47615505%2,1812175$1,894$4,446,8332Warner Bros.
5The Social Network$2,280,096187%2,92153$781$67,910,8524Sony / Columbia
6Life As We Know It$2,001,780179%3,019-131$663$33,467,1613Warner Bros.
7Secretariat$1,993,919147%3,10836$642$32,436,8283Disney
8The Town$811,168135%1,918-450$423$82,743,6926Warner Bros.
9Legend of the Guardians: The Owls of Ga'Hoole$768,593193%2,236-266$344$47,765,3075Warner Bros.
10Easy A$566,660194%1,632-682$347$53,601,9026Sony / Screen Gems
11Wall Street: Money Never Sleeps$362,81371%1,255-790$289$49,119,9485Fox
12My Soul to Take$346,24552%1,689-840$205$13,259,5253Universal / Rogue

Limited (100 — 999)

#TitleFri, Oct. 22 2010LocationsAvg.TotalWks.Dist.
1Waiting for 'Superman'$277,958155%290108$958$3,207,7365Paramount Vantage
2Devil$215,070299%642-249$335$32,010,9606Universal
3It's Kind of a Funny Story$210,49893%560-197$376$4,642,5253Focus
4Alpha and Omega$166,676152%727-242$229$22,952,4486Lionsgate
5N-Secure$166,552200%445-41$374$1,579,9332Freestyle
6Inception$151,092340%452155$334$290,032,21615Warner Bros.
7Case 39$132,13757%721-685$183$12,433,6674Paramount Vantage
8Stone$100,604495%11372$890$524,5773Relativity / Overture
9Despicable Me$98,820250%324-8$305$247,247,81516Universal
10Let Me In$85,19718%513-698$166$11,444,3494Relativity / Overture
11The Other Guys$76,477--303129$252$118,320,37312Sony / Columbia
12Nowhere Boy$58,30272%2150$271$611,8733Weinstein Company
13Never Let Me Go$56,63838%178-54$318$1,869,6716Fox Searchlight
14Catfish$49,272154%13923$354$2,762,6106Universal / Rogue
15Resident Evil: Afterlife$39,67722%213-225$186$59,903,2997Sony / Screen Gems
16Takers$33,118--150-65$221$57,177,2939Sony / Screen Gems
17Eat Pray Love$31,736--174-129$182$80,396,45211Sony / Columbia
18Salt$23,816--125-75$191$118,257,57514Sony / Columbia
19Nanny McPhee Returns$18,750158%150-55$125$28,937,75010Universal
20I Want Your Money$13,536-41%172-365$79$362,0992Freestyle

Platform (1 — 99)

#TitleFri, Oct. 22 2010LocationsAvg.TotalWks.Dist.
1Conviction$76,900676%5544$1,398$218,0232Fox Searchlight
2Hubble 3D$61,22665%60-1$1,020$16,988,18132Warner Bros. / IMAX
3Buried$17,21327%88-15$196$845,1765Lionsgate
4Grown Ups$15,377--87-27$177$161,961,66118Sony / Columbia
5Lottery Ticket$14,297130%92-46$155$24,622,76410Warner Bros.
6Under the Sea 3D$13,66473%160$854$24,549,44389Warner Bros. / IMAX
7The American$9,974-1%76-68$131$35,540,0568Focus
8Avatar$7,40483%9-1$823$760,358,12345Fox
9Vampires Suck$6,965150%54-33$129$36,605,73610Fox
10Machete$5,8547%0-96--$26,504,5258Fox
11The Tillman Story$5,368234%247$224$700,08010Weinstein Company
12Jack Goes Boating$3,79012%35-14$108$444,9686Relativity / Overture
13I Spit on Your Grave (2010)$3,14675%8-3$393$78,5253Anchor Bay
14Winter's Bone$1,301-39%18-16$72$6,198,30020Roadside Attractions
15The Concert$78096%5-4$156$643,77814Weinstein Company
16Piranha 3D$561-47%0-28--$24,978,19710Weinstein Company
17The Disappearance of Alice Creed$9088%21$45$166,58912Anchor Bay