Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Sun, Oct. 24 2010

Wide (1000+)

#TitleSun, Oct. 24 2010LocationsAvg.TotalWks.Dist.
1Paranormal Activity 2$7,528,877-42%3,216--$2,341$40,678,4241Paramount
2Jackass 3D$5,525,365-33%3,11130$1,776$86,861,0412Paramount
3Red (2010)$3,839,335-42%3,27318$1,173$43,518,1852Summit
4Hereafter$2,979,124-39%2,1812175$1,366$12,333,5042Warner Bros.
5Secretariat$1,943,454-37%3,10836$625$37,444,0683Disney
6The Social Network$1,751,584-46%2,92153$600$72,907,7284Sony / Columbia
7Life As We Know It$1,440,181-47%3,019-131$477$37,601,8353Warner Bros.
8Legend of the Guardians: The Owls of Ga'Hoole$1,036,813-28%2,236-266$464$50,244,7335Warner Bros.
9The Town$711,386-42%1,918-450$371$84,681,6146Warner Bros.
10Easy A$390,679-51%1,632-682$239$54,784,1486Sony / Screen Gems
11Wall Street: Money Never Sleeps$311,193-45%1,255-790$248$50,001,9865Fox
12My Soul to Take$253,350-46%1,689-840$150$13,985,7953Universal / Rogue

Limited (100 — 999)

#TitleSun, Oct. 24 2010LocationsAvg.TotalWks.Dist.
1Alpha and Omega$249,259-20%727-242$343$23,512,8756Lionsgate
2Waiting for 'Superman'$208,448-28%290108$719$3,704,2805Paramount Vantage
3It's Kind of a Funny Story$177,347-39%560-197$317$5,109,1893Focus
4Inception$132,025-39%452155$292$290,381,26415Warner Bros.
5Devil$125,225-58%642-249$195$32,437,9256Universal
6N-Secure$122,803-53%445-41$276$1,964,4772Freestyle
7Stone$104,456-33%11372$924$785,1133Relativity / Overture
8Despicable Me$103,680-38%324-8$320$247,519,95016Universal
9Case 39$102,479-42%721-685$142$12,711,9344Paramount Vantage
10Let Me In$65,286-41%513-698$127$11,621,0844Relativity / Overture
11The Other Guys$62,629-39%303129$207$118,486,41912Sony / Columbia
12Nowhere Boy$62,247-33%2150$290$767,0653Weinstein Company
13Never Let Me Go$55,521-30%178-54$312$2,004,2776Fox Searchlight
14Catfish$46,534-34%13923$335$2,879,7426Universal / Rogue
15Resident Evil: Afterlife$40,843-28%213-225$192$60,001,1247Sony / Screen Gems
16Eat Pray Love$28,969-31%174-129$166$80,467,50411Sony / Columbia
17Takers$26,148-56%150-65$174$57,263,4809Sony / Screen Gems
18Nanny McPhee Returns$23,935-29%150-55$160$28,995,45010Universal
19Salt$19,317-44%125-75$155$118,311,36814Sony / Columbia
20I Want Your Money$11,377-33%172-365$66$390,3522Freestyle

Platform (1 — 99)

#TitleSun, Oct. 24 2010LocationsAvg.TotalWks.Dist.
1Conviction$88,720-35%5544$1,613$444,2582Fox Searchlight
2Hubble 3D$52,490-23%60-1$875$17,101,89732Warner Bros. / IMAX
3Buried$17,976-19%88-15$204$885,4545Lionsgate
4Under the Sea 3D$14,886-39%160$930$24,577,99389Warner Bros. / IMAX
5Grown Ups$13,939-46%87-27$160$162,001,18618Sony / Columbia
6Lottery Ticket$13,177-52%92-46$143$24,663,55010Warner Bros.
7The American$8,559-37%76-68$113$35,562,1138Focus
8Vampires Suck$7,041-34%54-33$130$36,623,44910Fox
9Machete$7,007-17%0-96--$26,519,9618Fox
10Avatar$5,496-52%9-1$611$760,375,01845Fox
11The Tillman Story$5,392-29%247$225$715,17010Weinstein Company
12Jack Goes Boating$3,313-38%35-14$95$453,5956Relativity / Overture
13I Spit on Your Grave (2010)$2,392-9%8-3$299$83,5593Anchor Bay
14The Concert$1,331-20%5-4$266$646,77114Weinstein Company
15Winter's Bone$877-47%18-16$49$6,200,83620Roadside Attractions
16Piranha 3D$501-58%0-28--$24,979,88410Weinstein Company
17The Disappearance of Alice Creed$425%21$21$166,67112Anchor Bay