Grosses

'No Good Deed' Leads with $24.5M; 'Dolphin Tale 2' #2 with $16.55M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 14, 2014 08:33 AM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with an estimated $24.5 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.83 million on Friday, increased 11 percent on Saturday to take in $9.8 million and is estimated to decline 40 percent on Sunday to gross $5.88 million. That places the film's estimated opening weekend to Friday ratio at 2.77 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with an estimated $16.55 million. The family film sequel from Warner Bros. opened towards the lower end of pre-release expectations and a respectable 14 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.26 million on Friday, increased a healthy 75 percent on Saturday to gross $7.45 million and is estimated to fall 35 percent on Sunday to take in $4.84 million. That places the estimated opening weekend to Friday ratio for the film at 3.88 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with an estimated $8.04 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.93 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with an estimated $4.8 million. The blockbuster franchise re-launch was down a healthy 26 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.04 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with an estimated $4.2 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,315 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and is estimated to decline 44 percent on Sunday to gross $0.98 million. That places the film's estimated opening weekend to Friday ratio at 2.88 to 1.

Holdovers Let's Be Cops and If I Stay claimed fourth and sixth place with respective estimated takes of $4.3 million and $4.05 million. Fox's Let's Be Cops was down only 23 percent from last weekend, while Warner's If I Stay was down a healthy 27 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $72.97 million for Let's Be Cops in 33 days and at $44.94 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with an estimated $0.411 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $27,384 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Wed, Oct. 27 2010

Wide (1000+)

#TitleWed, Oct. 27 2010LocationsAvg.TotalWks.Dist.
1Paranormal Activity 2$1,865,776-16%3,216--$580$47,178,9861Paramount
2Jackass 3D$1,422,941-18%3,11130$457$91,785,4052Paramount
3Red (2010)$1,063,847-16%3,27318$325$46,970,2482Summit
4Hereafter$829,180-18%2,1812173$380$15,060,4342Warner Bros.
5Secretariat$538,579-11%3,10836$173$39,134,0833Disney
6The Social Network$503,755-13%2,92153$172$74,497,3644Sony / Columbia
7Life As We Know It$451,296-14%3,019-131$149$38,995,6513Warner Bros.
8The Town$244,071-7%1,918-450$127$85,419,2266Warner Bros.
9Legend of the Guardians: The Owls of Ga'Hoole$158,302-2%2,236-266$71$50,749,4305Warner Bros.
10Wall Street: Money Never Sleeps$108,538-8%1,255-790$86$50,328,1735Fox
11Easy A$105,552-7%1,632-682$65$55,111,2296Sony / Screen Gems
12My Soul to Take$92,895-8%1,689-840$55$14,281,2553Universal / Rogue

Limited (100 — 999)

#TitleWed, Oct. 27 2010LocationsAvg.TotalWks.Dist.
1Waiting for 'Superman'$107,39124%290108$370$3,980,9425Paramount Vantage
2It's Kind of a Funny Story$56,379-8%560-197$101$5,283,0753Focus
3Inception$48,471-9%452155$107$290,534,29815Warner Bros.
4Stone$38,173-9%11372$338$902,6043Relativity / Overture
5Case 39$36,784-6%721-685$51$12,824,2974Paramount Vantage
6Alpha and Omega$32,897-5%727-242$45$23,627,7516Lionsgate
7N-Secure$32,791-13%445-41$74$2,073,6062Freestyle
8Devil$32,110-9%642-249$50$32,540,5706Universal
9Let Me In$26,679-10%513-698$52$11,703,2914Relativity / Overture
10Never Let Me Go$22,0140%178-54$124$2,067,9006Fox Searchlight
11Nowhere Boy$20,538-21%2150$96$835,5893Weinstein Company
12Despicable Me$19,440-8%324-8$60$247,584,78516Universal
13Catfish$17,3751%13923$125$2,931,0246Universal / Rogue
14I Want Your Money$4,649-10%172-365$27$404,4692Freestyle
15Nanny McPhee Returns$3,735-1%150-55$25$29,006,70010Universal

Platform (1 — 99)

#TitleWed, Oct. 27 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$38,42320%60-1$640$17,202,93332Warner Bros. / IMAX
2Conviction$26,1971%5544$476$524,4802Fox Searchlight
3Under the Sea 3D$9,01824%160$564$24,601,34889Warner Bros. / IMAX
4Buried$7,286-15%88-15$83$908,7565Lionsgate
5Avatar$5,26974%9-1$585$760,387,67745Fox
6The American$3,928-4%76-68$52$35,573,2068Focus
7Lottery Ticket$3,0660%92-46$33$24,673,10510Warner Bros.
8Machete$2,720-14%50-46$54$26,528,8848Fox
9The Tillman Story$2,411-2%247$100$722,78310Weinstein Company
10Jack Goes Boating$1,619-18%35-14$46$458,5526Relativity / Overture
11Vampires Suck$1,3188%54-33$24$36,627,38210Fox
12I Spit on Your Grave (2010)$1,1518%8-3$144$86,9533Anchor Bay
13Winter's Bone$362-8%18-19$20$6,204,36120Roadside Attractions
14The Concert$3264%5-4$65$647,78614Weinstein Company
15Piranha 3D$1434%0-28--$24,980,42310Weinstein Company
16The Disappearance of Alice Creed$27200%1-3$27$166,71912Anchor Bay