Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Wed, Oct. 27 2010

Wide (1000+)

#TitleWed, Oct. 27 2010LocationsAvg.TotalWks.Dist.
1Paranormal Activity 2$1,865,776-16%3,216--$580$47,178,9861Paramount
2Jackass 3D$1,422,941-18%3,11130$457$91,785,4052Paramount
3Red (2010)$1,063,847-16%3,27318$325$46,970,2482Summit
4Hereafter$829,180-18%2,1812173$380$15,060,4342Warner Bros.
5Secretariat$538,579-11%3,10836$173$39,134,0833Disney
6The Social Network$503,755-13%2,92153$172$74,497,3644Sony / Columbia
7Life As We Know It$451,296-14%3,019-131$149$38,995,6513Warner Bros.
8The Town$244,071-7%1,918-450$127$85,419,2266Warner Bros.
9Legend of the Guardians: The Owls of Ga'Hoole$158,302-2%2,236-266$71$50,749,4305Warner Bros.
10Wall Street: Money Never Sleeps$108,538-8%1,255-790$86$50,328,1735Fox
11Easy A$105,552-7%1,632-682$65$55,111,2296Sony / Screen Gems
12My Soul to Take$92,895-8%1,689-840$55$14,281,2553Universal / Rogue

Limited (100 — 999)

#TitleWed, Oct. 27 2010LocationsAvg.TotalWks.Dist.
1Waiting for 'Superman'$107,39124%290108$370$3,980,9425Paramount Vantage
2It's Kind of a Funny Story$56,379-8%560-197$101$5,283,0753Focus
3Inception$48,471-9%452155$107$290,534,29815Warner Bros.
4Stone$38,173-9%11372$338$902,6043Relativity / Overture
5Case 39$36,784-6%721-685$51$12,824,2974Paramount Vantage
6Alpha and Omega$32,897-5%727-242$45$23,627,7516Lionsgate
7N-Secure$32,791-13%445-41$74$2,073,6062Freestyle
8Devil$32,110-9%642-249$50$32,540,5706Universal
9Let Me In$26,679-10%513-698$52$11,703,2914Relativity / Overture
10Never Let Me Go$22,0140%178-54$124$2,067,9006Fox Searchlight
11Nowhere Boy$20,538-21%2150$96$835,5893Weinstein Company
12Despicable Me$19,440-8%324-8$60$247,584,78516Universal
13Catfish$17,3751%13923$125$2,931,0246Universal / Rogue
14I Want Your Money$4,649-10%172-365$27$404,4692Freestyle
15Nanny McPhee Returns$3,735-1%150-55$25$29,006,70010Universal

Platform (1 — 99)

#TitleWed, Oct. 27 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$38,42320%60-1$640$17,202,93332Warner Bros. / IMAX
2Conviction$26,1971%5544$476$524,4802Fox Searchlight
3Under the Sea 3D$9,01824%160$564$24,601,34889Warner Bros. / IMAX
4Buried$7,286-15%88-15$83$908,7565Lionsgate
5Avatar$5,26974%9-1$585$760,387,67745Fox
6The American$3,928-4%76-68$52$35,573,2068Focus
7Lottery Ticket$3,0660%92-46$33$24,673,10510Warner Bros.
8Machete$2,720-14%50-46$54$26,528,8848Fox
9The Tillman Story$2,411-2%247$100$722,78310Weinstein Company
10Jack Goes Boating$1,619-18%35-14$46$458,5526Relativity / Overture
11Vampires Suck$1,3188%54-33$24$36,627,38210Fox
12I Spit on Your Grave (2010)$1,1518%8-3$144$86,9533Anchor Bay
13Winter's Bone$362-8%18-19$20$6,204,36120Roadside Attractions
14The Concert$3264%5-4$65$647,78614Weinstein Company
15Piranha 3D$1434%0-28--$24,980,42310Weinstein Company
16The Disappearance of Alice Creed$27200%1-3$27$166,71912Anchor Bay