'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Thu, Oct. 28 2010

Wide (1000+)

#TitleThu, Oct. 28 2010LocationsAvg.TotalWks.Dist.
1Paranormal Activity 2$1,978,8796%3,216--$615$49,157,8651Paramount
2Jackass 3D$1,367,990-4%3,11130$440$93,153,3952Paramount
3Red (2010)$1,123,5466%3,27318$343$48,093,7942Summit
4Hereafter$781,036-6%2,1812173$358$15,841,4702Warner Bros.
6The Social Network$508,5151%2,92153$174$75,005,8794Sony / Columbia
7Life As We Know It$482,1887%3,019-131$160$39,477,8393Warner Bros.
8The Town$232,381-5%1,918-450$121$85,651,6076Warner Bros.
9Legend of the Guardians: The Owls of Ga'Hoole$166,0775%2,236-266$74$50,915,5075Warner Bros.
10Easy A$121,82815%1,632-682$75$55,233,0576Sony / Screen Gems
11Wall Street: Money Never Sleeps$107,692-1%1,255-790$86$50,435,8655Fox
12My Soul to Take$67,560-27%1,689-840$40$14,348,8153Universal / Rogue

Limited (100 — 999)

#TitleThu, Oct. 28 2010LocationsAvg.TotalWks.Dist.
1Waiting for 'Superman'$96,884-10%290108$334$4,077,8265Paramount Vantage
2It's Kind of a Funny Story$59,5666%560-197$106$5,342,6413Focus
3Inception$51,3796%452155$114$290,585,67715Warner Bros.
4Alpha and Omega$38,68918%727-242$53$23,666,4406Lionsgate
5Case 39$35,337-4%721-685$49$12,859,6344Paramount Vantage
7Stone$34,793-9%11372$308$937,3973Relativity / Overture
9Let Me In$26,5720%513-698$52$11,729,8634Relativity / Overture
10Despicable Me$24,31025%324-8$75$247,609,09516Universal
11Never Let Me Go$24,0789%178-54$135$2,091,9786Fox Searchlight
12Nowhere Boy$21,7366%2150$101$857,3253Weinstein Company
13Catfish$17,009-2%13923$122$2,948,0336Universal / Rogue
14I Want Your Money$6,54441%172-365$38$411,0132Freestyle
15Nanny McPhee Returns$4,51521%150-55$30$29,011,21510Universal

Platform (1 — 99)

#TitleThu, Oct. 28 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$45,59819%60-1$760$17,248,53132Warner Bros. / IMAX
2Conviction$28,1347%5544$512$552,6142Fox Searchlight
3Under the Sea 3D$8,286-8%160$518$24,609,63489Warner Bros. / IMAX
6The American$3,510-11%76-68$46$35,576,7168Focus
7Lottery Ticket$3,001-2%92-46$33$24,676,10610Warner Bros.
9The Tillman Story$2,223-8%247$93$725,00610Weinstein Company
10Jack Goes Boating$1,7538%35-14$50$460,3056Relativity / Overture
11Vampires Suck$1,62023%54-33$30$36,629,00210Fox
12I Spit on Your Grave (2010)$779-32%8-3$97$87,7323Anchor Bay
13The Concert$3487%5-4$70$648,13414Weinstein Company
14Winter's Bone$335-7%18-19$19$6,204,69620Roadside Attractions
15Piranha 3D$18731%6-22$31$24,980,61010Weinstein Company