Grosses

'The Battle of the Five Armies' Marches to $89.1M in Five Days; 'Night at the Museum: Secret of the Tomb' ($17.1M) Outpaces 'Annie' ($15.9M) for SecondDecember 22, 2014 12:50 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led this weekend's box office with $54.72 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $89.13 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.63 to 1. The five-day debut of The Battle of the Five Armies was 13 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 3.5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.56 million on Friday, increased 29 percent on Saturday to take in $21.39 million and declined 22 percent on Sunday to gross $16.76 million. That placed the film's opening weekend to Friday ratio at 3.30 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.45 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.37 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an opening weekend take of $17.10 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.66 million on Friday, increased 16 percent on Saturday to gross $6.55 million and decreased 25 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.02 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with $15.86 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is positive news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.24 million this weekend. Annie opened 32 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.29 million on Friday, increased 15 percent on Saturday to gross $6.08 million and fell 26 percent on Sunday to gross $4.49 million. That gives the film an opening weekend to Friday ratio of 3.00 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods beginning on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with $8.11 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 66 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a lackluster $38.94 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with $7.88 million. The third installment of Lionsgate's blockbuster franchise was down a solid 38 percent from last weekend. Mockingjay - Part 1 has grossed $289.36 million in 31 days, which leaves it just $10.64 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in $4.11 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,877 from 1,061 locations. Wild has grossed $7.17 million in 19 days of release.

On the limited front, UTV's PK was off to a very strong start with $3.57 million from 272 locations. That gave the Hindi language comedy starring Aamir Khan a per-location average of $13,108 for the frame. PK finished in ninth place among all films this weekend.

Daily Domestic Gross Thu, Oct. 28 2010

Wide (1000+)

#TitleThu, Oct. 28 2010LocationsAvg.TotalWks.Dist.
1Paranormal Activity 2$1,978,8796%3,216--$615$49,157,8651Paramount
2Jackass 3D$1,367,990-4%3,11130$440$93,153,3952Paramount
3Red (2010)$1,123,5466%3,27318$343$48,093,7942Summit
4Hereafter$781,036-6%2,1812173$358$15,841,4702Warner Bros.
5Secretariat$569,0646%3,10836$183$39,703,1473Disney
6The Social Network$508,5151%2,92153$174$75,005,8794Sony / Columbia
7Life As We Know It$482,1887%3,019-131$160$39,477,8393Warner Bros.
8The Town$232,381-5%1,918-450$121$85,651,6076Warner Bros.
9Legend of the Guardians: The Owls of Ga'Hoole$166,0775%2,236-266$74$50,915,5075Warner Bros.
10Easy A$121,82815%1,632-682$75$55,233,0576Sony / Screen Gems
11Wall Street: Money Never Sleeps$107,692-1%1,255-790$86$50,435,8655Fox
12My Soul to Take$67,560-27%1,689-840$40$14,348,8153Universal / Rogue

Limited (100 — 999)

#TitleThu, Oct. 28 2010LocationsAvg.TotalWks.Dist.
1Waiting for 'Superman'$96,884-10%290108$334$4,077,8265Paramount Vantage
2It's Kind of a Funny Story$59,5666%560-197$106$5,342,6413Focus
3Inception$51,3796%452155$114$290,585,67715Warner Bros.
4Alpha and Omega$38,68918%727-242$53$23,666,4406Lionsgate
5Case 39$35,337-4%721-685$49$12,859,6344Paramount Vantage
6Devil$35,0959%642-249$55$32,575,6656Universal
7Stone$34,793-9%11372$308$937,3973Relativity / Overture
8N-Secure$32,7130%445-41$74$2,106,3192Freestyle
9Let Me In$26,5720%513-698$52$11,729,8634Relativity / Overture
10Despicable Me$24,31025%324-8$75$247,609,09516Universal
11Never Let Me Go$24,0789%178-54$135$2,091,9786Fox Searchlight
12Nowhere Boy$21,7366%2150$101$857,3253Weinstein Company
13Catfish$17,009-2%13923$122$2,948,0336Universal / Rogue
14I Want Your Money$6,54441%172-365$38$411,0132Freestyle
15Nanny McPhee Returns$4,51521%150-55$30$29,011,21510Universal

Platform (1 — 99)

#TitleThu, Oct. 28 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$45,59819%60-1$760$17,248,53132Warner Bros. / IMAX
2Conviction$28,1347%5544$512$552,6142Fox Searchlight
3Under the Sea 3D$8,286-8%160$518$24,609,63489Warner Bros. / IMAX
4Buried$7,189-1%88-15$82$915,9455Lionsgate
5Avatar$4,925-7%9-1$547$760,392,60245Fox
6The American$3,510-11%76-68$46$35,576,7168Focus
7Lottery Ticket$3,001-2%92-46$33$24,676,10610Warner Bros.
8Machete$2,7702%50-46$55$26,531,6548Fox
9The Tillman Story$2,223-8%247$93$725,00610Weinstein Company
10Jack Goes Boating$1,7538%35-14$50$460,3056Relativity / Overture
11Vampires Suck$1,62023%54-33$30$36,629,00210Fox
12I Spit on Your Grave (2010)$779-32%8-3$97$87,7323Anchor Bay
13The Concert$3487%5-4$70$648,13414Weinstein Company
14Winter's Bone$335-7%18-19$19$6,204,69620Roadside Attractions
15Piranha 3D$18731%6-22$31$24,980,61010Weinstein Company