Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Sun, Oct. 31 2010

Wide (1000+)

#TitleSun, Oct. 31 2010LocationsAvg.TotalWks.Dist.
1Saw 3D$5,681,091-28%2,808--$2,023$24,230,1231Lionsgate
2Paranormal Activity 2$4,219,805-35%3,23923$1,303$65,665,9722Paramount
3Red (2010)$2,586,558-45%3,34976$772$58,823,4303Summit
4Jackass 3D$1,940,287-43%3,13928$618$101,657,5583Paramount
5Hereafter$1,621,090-41%2,424243$669$22,263,7973Warner Bros.
6Secretariat$1,274,542-41%3,1080$410$44,708,8044Disney
7The Social Network$998,994-50%2,767-154$361$79,520,9845Sony / Columbia
8Life As We Know It$864,452-50%2,860-159$302$43,533,3124Warner Bros.
9The Town$478,561-46%1,608-310$298$87,626,8677Warner Bros.
10Legend of the Guardians: The Owls of Ga'Hoole$435,352-48%2,010-226$217$52,673,8286Warner Bros.
11Easy A$220,594-53%1,262-370$175$56,300,3057Sony / Screen Gems

Limited (100 — 999)

#TitleSun, Oct. 31 2010LocationsAvg.TotalWks.Dist.
1Conviction$487,658-38%565510$863$2,383,7253Fox Searchlight
2Wall Street: Money Never Sleeps$200,688-41%933-322$215$51,219,7336Fox
3Waiting for 'Superman'$123,618-42%33040$375$4,593,1096Paramount Vantage
4Devil$114,255-53%635-7$180$33,099,5607Universal
5It's Kind of a Funny Story$105,487-42%477-83$221$5,787,0944Focus
6Alpha and Omega$95,726-56%676-51$142$24,087,3987Lionsgate
7Inception$87,945-43%401-51$219$290,948,20816Warner Bros.
8My Soul to Take$71,285-44%713-976$100$14,637,4904Universal / Rogue
9N-Secure$67,712-51%367-78$185$2,399,1483Freestyle
10Stone$65,873-36%12512$527$1,184,0914Relativity / Overture
11Despicable Me$63,885-49%33511$191$247,877,10517Universal
12Case 39$47,723-36%406-315$118$13,036,8035Paramount Vantage
13Let Me In$45,617-35%378-135$121$11,896,4955Relativity / Overture
14The Other Guys$41,066-46%302-1$136$118,754,88213Sony / Columbia
15Nowhere Boy$36,618-34%153-62$239$988,5334Weinstein Company
16Catfish$27,385-27%137-2$200$3,045,9437Universal / Rogue
17Never Let Me Go$25,195-33%126-52$200$2,183,7017Fox Searchlight
18Takers$20,136-54%132-18$153$57,381,62810Sony / Screen Gems
19Resident Evil: Afterlife$19,796-35%140-73$141$60,128,5668Sony / Screen Gems
20Buried$16,334-21%10719$153$970,1016Lionsgate
21Eat Pray Love$16,282-30%111-63$147$80,574,01012Sony / Columbia

Platform (1 — 99)

#TitleSun, Oct. 31 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$37,914-34%611$622$17,397,15933Warner Bros. / IMAX
2Avatar$8,041-16%8-1$1,005$760,418,43346Fox
3Lottery Ticket$7,476-55%70-22$107$24,708,69911Warner Bros.
4Under the Sea 3D$6,796-48%160$425$24,641,15290Warner Bros. / IMAX
5Wild Target$6,460-29%4--$1,615$23,1741Freestyle
6Machete$4,638-45%56--$83$26,552,5449Fox
7The American$4,636-45%42-34$110$35,596,2279Focus
8The Tillman Story$4,597-27%240$192$741,40811Weinstein Company
9I Want Your Money$4,018-26%59-113$68$425,8993Freestyle
10Jack Goes Boating$3,240-34%350$93$472,3947Relativity / Overture
11Vampires Suck$2,830-62%49-5$58$36,645,30511Fox
12Winter's Bone$1,602-33%11-7$146$6,210,51621Roadside Attractions
13Piranha 3D$1,372-72%19--$72$24,990,41211Weinstein Company
14The Concert$1,004-45%61$167$651,54115Weinstein Company
15I Spit on Your Grave (2010)$527-35%3-5$176$89,8214Anchor Bay