Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Sat, Nov. 6 2010

Wide (1000+)

#TitleSat, Nov. 6 2010LocationsAvg.TotalWks.Dist.
1Megamind$20,547,47264%3,944--$5,210$33,077,8691Paramount / DreamWorks
2Due Date$13,036,4827%3,355--$3,886$25,252,9971Warner Bros.
3For Colored Girls$7,797,2245%2,127--$3,666$15,208,2361Lionsgate
4Red (2010)$4,052,88056%3,229-120$1,255$69,661,3414Summit
5Saw 3D$3,401,17631%2,8080$1,211$36,597,1842Lionsgate
6Paranormal Activity 2$3,208,47936%3,168-71$1,013$75,499,3203Paramount
7Jackass 3D$2,233,42539%2,165-974$1,032$109,562,3724Paramount
8Hereafter$1,838,00154%2,365-59$777$27,741,8214Warner Bros.
9Secretariat$1,802,30149%2,614-494$689$49,974,2215Disney
10The Social Network$1,627,51555%1,860-907$875$84,124,6256Sony / Columbia
11Life As We Know It$1,416,47241%1,950-910$726$47,864,3085Warner Bros.

Limited (100 — 999)

#TitleSat, Nov. 6 2010LocationsAvg.TotalWks.Dist.
1Conviction$754,81562%672107$1,123$4,387,5884Fox Searchlight
2The Town$561,67266%801-807$701$89,483,8538Warner Bros.
3Easy A$230,72653%486-776$475$57,130,1528Sony / Screen Gems
4Legend of the Guardians: The Owls of Ga'Hoole$220,726100%740-1270$298$53,861,1717Warner Bros.
5Wall Street: Money Never Sleeps$177,873101%353-580$504$51,820,5277Fox
6Waiting for 'Superman'$172,07341%242-88$711$5,307,3757Paramount Vantage
7Despicable Me$153,51585%307-28$500$248,220,41518Universal
8Inception$143,52146%291-110$493$291,372,65517Warner Bros.
9Devil$113,58574%284-351$400$33,421,1208Universal
10It's Kind of a Funny Story$79,32046%201-276$395$6,156,0865Focus
11Stone$78,18851%109-16$717$1,444,0395Relativity / Overture
12The Other Guys$75,83149%235-67$323$118,980,13714Sony / Columbia
13Takers$71,12265%21583$331$57,530,60911Sony / Screen Gems
14Nowhere Boy$66,17671%17522$378$1,159,9735Weinstein Company
15Alpha and Omega$62,81290%288-388$218$24,403,3838Lionsgate
16Case 39$29,67847%157-249$189$13,161,5726Paramount Vantage
17N-Secure$26,74358%105-262$255$2,540,8454Freestyle

Platform (1 — 99)

#TitleSat, Nov. 6 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$292,90565%46--$6,368$470,5901Summit
2127 Hours$104,66335%4--$26,166$181,9251Fox Searchlight
3Hubble 3D$79,81230%60-1$1,330$17,693,53034Warner Bros. / IMAX
4Catfish$22,01043%55-82$400$3,138,8438Universal / Rogue
5Under the Sea 3D$20,36994%14-2$1,455$24,701,57891Warner Bros. / IMAX
6Never Let Me Go$19,06671%51-75$374$2,272,5838Fox Searchlight
7Let Me In$13,84626%95-283$146$11,991,9756Relativity / Overture
8Avatar$12,03484%91$1,337$760,455,61047Fox
9Buried$10,62723%46-61$231$1,021,2977Lionsgate
10Jack Goes Boating$6,28056%31-4$203$489,0858Relativity / Overture
11The Tillman Story$5,36846%240$224$761,07612Weinstein Company
12Wild Target$3,98021%51$796$40,5472Freestyle
13Piranha 3D$3,32417%6-13$554$24,999,73012Weinstein Company
14Winter's Bone$1,79054%10-1$179$6,216,89822Roadside Attractions
15The Concert$1,054105%4-2$264$653,19816Weinstein Company
16I Spit on Your Grave (2010)$48364%2-1$242$91,2855Anchor Bay