'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Mon, Nov. 8 2010

Wide (1000+)

#TitleMon, Nov. 8 2010LocationsAvg.TotalWks.Dist.
1Due Date$2,319,273-69%3,355--$691$35,008,6791Warner Bros.
2Megamind$1,861,417-86%3,944--$472$47,878,2501Paramount / DreamWorks
3For Colored Girls$1,138,857-73%2,127--$535$20,636,1811Lionsgate
4Red (2010)$534,080-73%3,229-120$165$72,199,0424Summit
5Saw 3D$520,380-70%2,8080$185$38,852,1632Lionsgate
6Paranormal Activity 2$396,394-73%3,168-71$125$77,356,2583Paramount
7Jackass 3D$353,739-68%2,165-974$163$111,022,0964Paramount
8Hereafter$274,225-72%2,365-59$116$28,995,2914Warner Bros.
10The Social Network$203,575-73%1,860-907$109$85,075,0676Sony / Columbia
11Life As We Know It$164,008-74%1,950-910$84$48,670,2605Warner Bros.

Limited (100 — 999)

#TitleMon, Nov. 8 2010LocationsAvg.TotalWks.Dist.
1Conviction$126,742-69%672107$189$4,921,6724Fox Searchlight
2The Town$88,402-67%801-807$110$89,836,6418Warner Bros.
3Waiting for 'Superman'$43,138-57%242-88$178$5,451,2187Paramount Vantage
4Legend of the Guardians: The Owls of Ga'Hoole$29,350-80%740-1270$40$54,040,9087Warner Bros.
5Inception$27,326-64%291-110$94$291,475,42917Warner Bros.
6Easy A$23,377-76%486-776$48$57,250,9788Sony / Screen Gems
7Wall Street: Money Never Sleeps$23,013-66%353-580$65$51,910,4597Fox
8Despicable Me$19,955-78%307-28$65$248,332,45518Universal
9Stone$16,584-64%109-16$152$1,506,8985Relativity / Overture
10Nowhere Boy$12,859-66%17522$73$1,210,8625Weinstein Company
11It's Kind of a Funny Story$12,661-68%201-276$63$6,207,8675Focus
13Alpha and Omega$7,992-84%288-388$28$24,460,3898Lionsgate
14Case 39$7,384-64%157-249$47$13,189,5586Paramount Vantage

Platform (1 — 99)

#TitleMon, Nov. 8 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$52,149-71%46--$1,134$703,2311Summit
2127 Hours$27,132-67%4--$6,783$291,9831Fox Searchlight
3Hubble 3D$26,275-51%60-1$438$17,772,88634Warner Bros. / IMAX
4Catfish$4,950-60%55-82$90$3,156,1688Universal / Rogue
5Under the Sea 3D$4,735-62%14-2$338$24,718,78391Warner Bros. / IMAX
6Never Let Me Go$4,303-63%51-75$84$2,288,5838Fox Searchlight
8Let Me In$2,755-63%95-283$29$12,002,1746Relativity / Overture
10The Concert$2,049325%4-2$512$655,72916Weinstein Company
11Jack Goes Boating$1,684-53%31-4$54$494,3788Relativity / Overture
12The Tillman Story$1,312-66%240$55$766,29212Weinstein Company
13Wild Target$1,243-67%51$249$45,5022Freestyle
14Winter's Bone$271-79%10-1$27$6,218,46622Roadside Attractions
15I Spit on Your Grave (2010)$180-23%2-1$90$91,6995Anchor Bay
16Piranha 3D$169-91%6-13$28$25,001,70112Weinstein Company