'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Mon, Nov. 8 2010

Wide (1000+)

#TitleMon, Nov. 8 2010LocationsAvg.TotalWks.Dist.
1Due Date$2,319,273-69%3,355--$691$35,008,6791Warner Bros.
2Megamind$1,861,417-86%3,944--$472$47,878,2501Paramount / DreamWorks
3For Colored Girls$1,138,857-73%2,127--$535$20,636,1811Lionsgate
4Red (2010)$534,080-73%3,229-120$165$72,199,0424Summit
5Saw 3D$520,380-70%2,8080$185$38,852,1632Lionsgate
6Paranormal Activity 2$396,394-73%3,168-71$125$77,356,2583Paramount
7Jackass 3D$353,739-68%2,165-974$163$111,022,0964Paramount
8Hereafter$274,225-72%2,365-59$116$28,995,2914Warner Bros.
10The Social Network$203,575-73%1,860-907$109$85,075,0676Sony / Columbia
11Life As We Know It$164,008-74%1,950-910$84$48,670,2605Warner Bros.

Limited (100 — 999)

#TitleMon, Nov. 8 2010LocationsAvg.TotalWks.Dist.
1Conviction$126,742-69%672107$189$4,921,6724Fox Searchlight
2The Town$88,402-67%801-807$110$89,836,6418Warner Bros.
3Waiting for 'Superman'$43,138-57%242-88$178$5,451,2187Paramount Vantage
4Legend of the Guardians: The Owls of Ga'Hoole$29,350-80%740-1270$40$54,040,9087Warner Bros.
5Inception$27,326-64%291-110$94$291,475,42917Warner Bros.
6Easy A$23,377-76%486-776$48$57,250,9788Sony / Screen Gems
7Wall Street: Money Never Sleeps$23,013-66%353-580$65$51,910,4597Fox
8Despicable Me$19,955-78%307-28$65$248,332,45518Universal
9Stone$16,584-64%109-16$152$1,506,8985Relativity / Overture
10Nowhere Boy$12,859-66%17522$73$1,210,8625Weinstein Company
11It's Kind of a Funny Story$12,661-68%201-276$63$6,207,8675Focus
13Alpha and Omega$7,992-84%288-388$28$24,460,3898Lionsgate
14Case 39$7,384-64%157-249$47$13,189,5586Paramount Vantage

Platform (1 — 99)

#TitleMon, Nov. 8 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$52,149-71%46--$1,134$703,2311Summit
2127 Hours$27,132-67%4--$6,783$291,9831Fox Searchlight
3Hubble 3D$26,275-51%60-1$438$17,772,88634Warner Bros. / IMAX
4Catfish$4,950-60%55-82$90$3,156,1688Universal / Rogue
5Under the Sea 3D$4,735-62%14-2$338$24,718,78391Warner Bros. / IMAX
6Never Let Me Go$4,303-63%51-75$84$2,288,5838Fox Searchlight
8Let Me In$2,755-63%95-283$29$12,002,1746Relativity / Overture
10The Concert$2,049325%4-2$512$655,72916Weinstein Company
11Jack Goes Boating$1,684-53%31-4$54$494,3788Relativity / Overture
12The Tillman Story$1,312-66%240$55$766,29212Weinstein Company
13Wild Target$1,243-67%51$249$45,5022Freestyle
14Winter's Bone$271-79%10-1$27$6,218,46622Roadside Attractions
15I Spit on Your Grave (2010)$180-23%2-1$90$91,6995Anchor Bay
16Piranha 3D$169-91%6-13$28$25,001,70112Weinstein Company