Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Tue, Nov. 9 2010

Wide (1000+)

#TitleTue, Nov. 9 2010LocationsAvg.TotalWks.Dist.
1Due Date$2,523,3079%3,355--$752$37,531,9861Warner Bros.
2Megamind$1,870,7721%3,944--$474$49,749,0221Paramount / DreamWorks
3For Colored Girls$1,053,145-8%2,127--$495$21,689,3261Lionsgate
4Red (2010)$637,47119%3,229-120$197$72,836,5134Summit
5Saw 3D$588,02913%2,8080$209$39,440,1922Lionsgate
6Paranormal Activity 2$410,3524%3,168-71$130$77,766,6103Paramount
7Jackass 3D$373,2336%2,165-974$172$111,395,3294Paramount
8Hereafter$344,45426%2,365-59$146$29,339,7454Warner Bros.
9Secretariat$309,35114%2,614-494$118$51,610,8465Disney
10The Social Network$250,18323%1,860-907$135$85,325,2506Sony / Columbia
11Life As We Know It$212,03129%1,950-910$109$48,882,2915Warner Bros.

Limited (100 — 999)

#TitleTue, Nov. 9 2010LocationsAvg.TotalWks.Dist.
1Conviction$180,68743%672107$269$5,102,3594Fox Searchlight
2The Town$102,07115%801-807$127$89,938,7128Warner Bros.
3Waiting for 'Superman'$57,17033%242-88$236$5,508,3887Paramount Vantage
4Inception$31,19814%291-110$107$291,506,62717Warner Bros.
5Legend of the Guardians: The Owls of Ga'Hoole$28,194-4%740-1270$38$54,069,1027Warner Bros.
6Easy A$27,81719%486-776$57$57,278,7958Sony / Screen Gems
7Wall Street: Money Never Sleeps$27,58620%353-580$78$51,938,0457Fox
8Stone$21,29628%109-16$195$1,528,1945Relativity / Overture
9Despicable Me$20,0901%307-28$65$248,352,54518Universal
10Nowhere Boy$16,21926%17522$93$1,227,0815Weinstein Company
11It's Kind of a Funny Story$12,9512%201-276$64$6,220,8185Focus
12Devil$9,805-1%284-351$35$33,486,3058Universal
13Alpha and Omega$8,3204%288-388$29$24,468,7098Lionsgate
14Case 39$8,10210%157-249$52$13,197,6606Paramount Vantage
15N-Secure$5,179-12%105-262$49$2,564,9454Freestyle

Platform (1 — 99)

#TitleTue, Nov. 9 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$57,83611%46--$1,257$761,0671Summit
2Hubble 3D$34,01129%60-1$567$17,806,89734Warner Bros. / IMAX
3127 Hours$24,291-10%4--$6,073$316,2741Fox Searchlight
4Under the Sea 3D$7,38756%14-2$528$24,726,17091Warner Bros. / IMAX
5Catfish$6,32528%55-82$115$3,162,4938Universal / Rogue
6Never Let Me Go$5,95538%51-75$117$2,294,5388Fox Searchlight
7Buried$3,98531%46-61$87$1,035,6747Lionsgate
8Avatar$3,15130%91$350$760,468,13747Fox
9Let Me In$2,682-3%95-283$28$12,004,8566Relativity / Overture
10Jack Goes Boating$2,08124%31-4$67$496,4598Relativity / Overture
11The Tillman Story$1,96450%240$82$768,25612Weinstein Company
12Wild Target$1,076-13%51$215$46,5782Freestyle
13Winter's Bone$53899%10-1$54$6,219,00422Roadside Attractions
14Piranha 3D$128-24%6-13$21$25,001,82912Weinstein Company
15The Concert$83-96%4-2$21$655,81216Weinstein Company
16I Spit on Your Grave (2010)$78-57%2-1$39$91,7775Anchor Bay