'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, Nov. 10 2010

Wide (1000+)

#TitleWed, Nov. 10 2010LocationsAvg.TotalWks.Dist.
1Due Date$2,577,1782%3,355--$768$40,109,1641Warner Bros.
2Megamind$2,315,36124%3,944--$587$52,064,3831Paramount / DreamWorks
3Morning Glory (2010)$1,067,685--2,518--$424$1,067,6850Paramount
4For Colored Girls$930,778-12%2,127--$438$22,620,1041Lionsgate
5Red (2010)$692,0089%3,229-120$214$73,528,5214Summit
6Saw 3D$570,388-3%2,8080$203$40,010,5802Lionsgate
7Paranormal Activity 2$509,16224%3,168-71$161$78,275,7723Paramount
8Jackass 3D$435,38117%2,165-974$201$111,830,7104Paramount
10Hereafter$319,311-7%2,205-219$145$29,659,0564Warner Bros.
11The Social Network$291,43316%1,860-907$157$85,616,6836Sony / Columbia
12Life As We Know It$214,2141%1,725-1135$124$49,096,5055Warner Bros.

Limited (100 — 999)

#TitleWed, Nov. 10 2010LocationsAvg.TotalWks.Dist.
1Conviction$132,717-27%672107$197$5,235,0764Fox Searchlight
2The Town$100,360-2%641-967$157$90,039,0728Warner Bros.
3Waiting for 'Superman'$70,65624%242-88$292$5,579,0447Paramount Vantage
4Easy A$35,28427%486-776$73$57,314,0798Sony / Screen Gems
5Inception$34,64111%291-110$119$291,541,26817Warner Bros.
6Legend of the Guardians: The Owls of Ga'Hoole$32,16814%530-1480$61$54,101,2707Warner Bros.
7Despicable Me$23,02515%307-28$75$248,375,57018Universal
8Wall Street: Money Never Sleeps$22,559-18%353-580$64$51,960,6047Fox
9It's Kind of a Funny Story$18,16640%201-276$90$6,238,9845Focus
10Stone$17,983-16%109-16$165$1,546,1775Relativity / Overture
11Nowhere Boy$15,716-3%17522$90$1,242,7975Weinstein Company
13Alpha and Omega$10,20923%288-388$35$24,478,9188Lionsgate
14Case 39$8,5005%157-249$54$13,206,1606Paramount Vantage
16Jack Goes Boating$2,29710%644609$4$498,7568Relativity / Overture

Platform (1 — 99)

#TitleWed, Nov. 10 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$57,8990%46--$1,259$818,9661Summit
2Hubble 3D$31,133-8%60-1$519$17,838,03034Warner Bros. / IMAX
3127 Hours$25,9417%4--$6,485$342,2151Fox Searchlight
4Under the Sea 3D$8,42814%14-2$602$24,734,59891Warner Bros. / IMAX
5Catfish$6,050-4%55-82$110$3,168,5438Universal / Rogue
6Never Let Me Go$4,987-16%51-75$98$2,299,5258Fox Searchlight
9Let Me In$3,23521%95-283$34$12,008,0916Relativity / Overture
10The Tillman Story$2,61433%240$109$770,87012Weinstein Company
11Wild Target$517-52%51$103$47,0952Freestyle
12Winter's Bone$437-19%10-1$44$6,219,44122Roadside Attractions
13Piranha 3D$17738%6-13$30$25,002,00612Weinstein Company
14The Concert$16599%4-2$41$655,97716Weinstein Company
15I Spit on Your Grave (2010)$60-23%2-1$30$91,8735Anchor Bay