Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Thu, Nov. 11 2010

Wide (1000+)

#TitleThu, Nov. 11 2010LocationsAvg.TotalWks.Dist.
1Megamind$7,637,791230%3,944--$1,937$59,702,1741Paramount / DreamWorks
2Due Date$3,369,10231%3,355--$1,004$43,478,2661Warner Bros.
3For Colored Girls$1,550,08467%2,127--$729$24,170,1881Lionsgate
4Morning Glory (2010)$1,538,37044%2,518--$611$2,606,0550Paramount
5Red (2010)$1,175,33670%3,229-120$364$74,703,8574Summit
6Saw 3D$707,28124%2,8080$252$40,717,8612Lionsgate
7Paranormal Activity 2$674,68433%3,168-71$213$78,950,4563Paramount
8Secretariat$606,59487%2,614-494$232$52,541,8745Disney
9Jackass 3D$577,09933%2,165-974$267$112,407,8094Paramount
10Hereafter$471,29348%2,205-219$214$30,130,3494Warner Bros.
11The Social Network$420,74244%1,860-907$226$86,037,4256Sony / Columbia
12Life As We Know It$364,11470%1,725-1135$211$49,460,6195Warner Bros.

Limited (100 — 999)

#TitleThu, Nov. 11 2010LocationsAvg.TotalWks.Dist.
1Conviction$176,90033%672162$263$5,411,9764Fox Searchlight
2The Town$149,08749%801-807$186$90,188,1598Warner Bros.
3Waiting for 'Superman'$97,62538%242-88$403$5,676,6697Paramount Vantage
4Legend of the Guardians: The Owls of Ga'Hoole$91,184183%530-1480$172$54,192,4547Warner Bros.
5Despicable Me$76,750233%307-28$250$248,452,32018Universal
6Easy A$62,49377%486-776$129$57,376,5728Sony / Screen Gems
7Inception$56,81164%291-110$195$291,598,07917Warner Bros.
8Alpha and Omega$39,220284%288-388$136$24,518,1388Lionsgate
9Wall Street: Money Never Sleeps$31,49440%353-580$89$51,992,0987Fox
10It's Kind of a Funny Story$26,04843%201-276$130$6,265,0325Focus
11Nowhere Boy$21,01034%17522$120$1,263,8075Weinstein Company
12Stone$20,24813%109-16$186$1,566,4255Relativity / Overture
13Devil$19,88056%284-351$70$33,518,9658Universal
14Case 39$12,28945%157-249$78$13,218,4496Paramount Vantage
15N-Secure$9,25768%105-262$88$2,579,7194Freestyle

Platform (1 — 99)

#TitleThu, Nov. 11 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$80,02038%46--$1,740$898,9861Summit
2Hubble 3D$47,38052%60-1$790$17,885,41034Warner Bros. / IMAX
3127 Hours$30,77419%4--$7,694$372,9891Fox Searchlight
4Under the Sea 3D$10,03519%14-2$717$24,744,63391Warner Bros. / IMAX
5Catfish$8,79545%55-82$160$3,177,3388Universal / Rogue
6Never Let Me Go$7,14343%51-75$140$2,306,6688Fox Searchlight
7Avatar$5,92065%91$658$760,477,63547Fox
8Buried$4,67423%46-61$102$1,044,1437Lionsgate
9Let Me In$4,22231%95-283$44$12,012,3136Relativity / Overture
10The Tillman Story$3,36629%240$140$774,23612Weinstein Company
11Jack Goes Boating$2,5149%31-4$81$501,2708Relativity / Overture
12Wild Target$82459%51$165$47,9192Freestyle
13Winter's Bone$49714%10-1$50$6,219,93822Roadside Attractions
14I Spit on Your Grave (2010)$241302%2-1$121$92,0785Anchor Bay
15The Concert$22033%4-2$55$656,19716Weinstein Company
16Piranha 3D$154-13%6-13$26$25,002,16012Weinstein Company