Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Thu, Nov. 11 2010

Wide (1000+)

#TitleThu, Nov. 11 2010LocationsAvg.TotalWks.Dist.
1Megamind$7,637,791230%3,944--$1,937$59,702,1741Paramount / DreamWorks
2Due Date$3,369,10231%3,355--$1,004$43,478,2661Warner Bros.
3For Colored Girls$1,550,08467%2,127--$729$24,170,1881Lionsgate
4Morning Glory (2010)$1,538,37044%2,518--$611$2,606,0550Paramount
5Red (2010)$1,175,33670%3,229-120$364$74,703,8574Summit
6Saw 3D$707,28124%2,8080$252$40,717,8612Lionsgate
7Paranormal Activity 2$674,68433%3,168-71$213$78,950,4563Paramount
8Secretariat$606,59487%2,614-494$232$52,541,8745Disney
9Jackass 3D$577,09933%2,165-974$267$112,407,8094Paramount
10Hereafter$471,29348%2,205-219$214$30,130,3494Warner Bros.
11The Social Network$420,74244%1,860-907$226$86,037,4256Sony / Columbia
12Life As We Know It$364,11470%1,725-1135$211$49,460,6195Warner Bros.

Limited (100 — 999)

#TitleThu, Nov. 11 2010LocationsAvg.TotalWks.Dist.
1Conviction$176,90033%672162$263$5,411,9764Fox Searchlight
2The Town$149,08749%801-807$186$90,188,1598Warner Bros.
3Waiting for 'Superman'$97,62538%242-88$403$5,676,6697Paramount Vantage
4Legend of the Guardians: The Owls of Ga'Hoole$91,184183%530-1480$172$54,192,4547Warner Bros.
5Despicable Me$76,750233%307-28$250$248,452,32018Universal
6Easy A$62,49377%486-776$129$57,376,5728Sony / Screen Gems
7Inception$56,81164%291-110$195$291,598,07917Warner Bros.
8Alpha and Omega$39,220284%288-388$136$24,518,1388Lionsgate
9Wall Street: Money Never Sleeps$31,49440%353-580$89$51,992,0987Fox
10It's Kind of a Funny Story$26,04843%201-276$130$6,265,0325Focus
11Nowhere Boy$21,01034%17522$120$1,263,8075Weinstein Company
12Stone$20,24813%109-16$186$1,566,4255Relativity / Overture
13Devil$19,88056%284-351$70$33,518,9658Universal
14Case 39$12,28945%157-249$78$13,218,4496Paramount Vantage
15N-Secure$9,25768%105-262$88$2,579,7194Freestyle

Platform (1 — 99)

#TitleThu, Nov. 11 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$80,02038%46--$1,740$898,9861Summit
2Hubble 3D$47,38052%60-1$790$17,885,41034Warner Bros. / IMAX
3127 Hours$30,77419%4--$7,694$372,9891Fox Searchlight
4Under the Sea 3D$10,03519%14-2$717$24,744,63391Warner Bros. / IMAX
5Catfish$8,79545%55-82$160$3,177,3388Universal / Rogue
6Never Let Me Go$7,14343%51-75$140$2,306,6688Fox Searchlight
7Avatar$5,92065%91$658$760,477,63547Fox
8Buried$4,67423%46-61$102$1,044,1437Lionsgate
9Let Me In$4,22231%95-283$44$12,012,3136Relativity / Overture
10The Tillman Story$3,36629%240$140$774,23612Weinstein Company
11Jack Goes Boating$2,5149%31-4$81$501,2708Relativity / Overture
12Wild Target$82459%51$165$47,9192Freestyle
13Winter's Bone$49714%10-1$50$6,219,93822Roadside Attractions
14I Spit on Your Grave (2010)$241302%2-1$121$92,0785Anchor Bay
15The Concert$22033%4-2$55$656,19716Weinstein Company
16Piranha 3D$154-13%6-13$26$25,002,16012Weinstein Company