Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Nov. 11 2010

Wide (1000+)

#TitleThu, Nov. 11 2010LocationsAvg.TotalWks.Dist.
1Megamind$7,637,791230%3,944--$1,937$59,702,1741Paramount / DreamWorks
2Due Date$3,369,10231%3,355--$1,004$43,478,2661Warner Bros.
3For Colored Girls$1,550,08467%2,127--$729$24,170,1881Lionsgate
4Morning Glory (2010)$1,538,37044%2,518--$611$2,606,0550Paramount
5Red (2010)$1,175,33670%3,229-120$364$74,703,8574Summit
6Saw 3D$707,28124%2,8080$252$40,717,8612Lionsgate
7Paranormal Activity 2$674,68433%3,168-71$213$78,950,4563Paramount
8Secretariat$606,59487%2,614-494$232$52,541,8745Disney
9Jackass 3D$577,09933%2,165-974$267$112,407,8094Paramount
10Hereafter$471,29348%2,205-219$214$30,130,3494Warner Bros.
11The Social Network$420,74244%1,860-907$226$86,037,4256Sony / Columbia
12Life As We Know It$364,11470%1,725-1135$211$49,460,6195Warner Bros.

Limited (100 — 999)

#TitleThu, Nov. 11 2010LocationsAvg.TotalWks.Dist.
1Conviction$176,90033%672162$263$5,411,9764Fox Searchlight
2The Town$149,08749%801-807$186$90,188,1598Warner Bros.
3Waiting for 'Superman'$97,62538%242-88$403$5,676,6697Paramount Vantage
4Legend of the Guardians: The Owls of Ga'Hoole$91,184183%530-1480$172$54,192,4547Warner Bros.
5Despicable Me$76,750233%307-28$250$248,452,32018Universal
6Easy A$62,49377%486-776$129$57,376,5728Sony / Screen Gems
7Inception$56,81164%291-110$195$291,598,07917Warner Bros.
8Alpha and Omega$39,220284%288-388$136$24,518,1388Lionsgate
9Wall Street: Money Never Sleeps$31,49440%353-580$89$51,992,0987Fox
10It's Kind of a Funny Story$26,04843%201-276$130$6,265,0325Focus
11Nowhere Boy$21,01034%17522$120$1,263,8075Weinstein Company
12Stone$20,24813%109-16$186$1,566,4255Relativity / Overture
13Devil$19,88056%284-351$70$33,518,9658Universal
14Case 39$12,28945%157-249$78$13,218,4496Paramount Vantage
15N-Secure$9,25768%105-262$88$2,579,7194Freestyle

Platform (1 — 99)

#TitleThu, Nov. 11 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$80,02038%46--$1,740$898,9861Summit
2Hubble 3D$47,38052%60-1$790$17,885,41034Warner Bros. / IMAX
3127 Hours$30,77419%4--$7,694$372,9891Fox Searchlight
4Under the Sea 3D$10,03519%14-2$717$24,744,63391Warner Bros. / IMAX
5Catfish$8,79545%55-82$160$3,177,3388Universal / Rogue
6Never Let Me Go$7,14343%51-75$140$2,306,6688Fox Searchlight
7Avatar$5,92065%91$658$760,477,63547Fox
8Buried$4,67423%46-61$102$1,044,1437Lionsgate
9Let Me In$4,22231%95-283$44$12,012,3136Relativity / Overture
10The Tillman Story$3,36629%240$140$774,23612Weinstein Company
11Jack Goes Boating$2,5149%31-4$81$501,2708Relativity / Overture
12Wild Target$82459%51$165$47,9192Freestyle
13Winter's Bone$49714%10-1$50$6,219,93822Roadside Attractions
14I Spit on Your Grave (2010)$241302%2-1$121$92,0785Anchor Bay
15The Concert$22033%4-2$55$656,19716Weinstein Company
16Piranha 3D$154-13%6-13$26$25,002,16012Weinstein Company