Grosses

'Focus' Scores $24.55M in Its First Week of ReleaseMarch 06, 2015 01:23 PM

by Daniel Garris

Warner's Focus grossed $1.20 million on Thursday to lead the daily box office for a seventh consecutive day. The romantic heist film starring Will Smith and Margot Robbie was down 6 percent from Wednesday and likely took a bit of a hit from losing IMAX screens to Sony's CHAPPiE on Thursday night. While it performed a bit below pre-release expectations, Focus was the week's top film with a seven-day start of $24.55 million. That was a lackluster 31 percent softer than the $35.39 million seven-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $0.902 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up 2 percent over Wednesday and down a solid 34 percent from last Thursday. Kingsman placed in second for the week with $15.78 million. That represented a 35 percent decline from the previous frame and brings the film's three-week total to a stronger than expected $89.73 million.

Fifty Shades of Grey took in $0.795 million to remain in third. Universal's successful erotic romantic drama was down 2 percent from Wednesday and down a sharp 56 percent from last Thursday. Fifty Shades of Grey finished in third for the week with $14.01 million. The film was down 53 percent from last week and has grossed a strong $150.84 million in three weeks of release.

Disney's McFarland, USA was up one spot and a healthy 25 percent over Wednesday to move into fourth on Thursday with $0.542 million. The well received sports drama starring Kevin Costner placed in sixth for the week with $9.92 million. That was down just 30 percent from the film's opening week performance and brings the film's two-week total to a very solid $24.11 million.

The SpongeBob Movie: Sponge Out of Water was up one spot and 13 percent over Wednesday to round out Thursday's top five with $0.488 million. Paramount's successful 3D animated film took fourth place for the week with $12.87 million. The SpongeBob Movie was down a healthy 34 percent from last week and continues to exceed expectations with $141.99 million in four weeks.

The Lazarus Effect was down two spots from Wednesday to land in sixth with $0.465 million. The low-budget PG-13 rated horror film from Relativity increased 4 percent over Wednesday. The Lazarus Effect placed in fifth for the week with a seven-day start of $12.30 million. That was slightly below expectations and places the film 23 percent behind the $15.99 million seven-day take of last year's Oculus.

Warner's American Sniper placed in seventh with $0.457 million. The blockbuster Clint Eastwood directed film placed in seventh for the week with $9.29 million. American Sniper has grossed a massive $332.69 million, which leaves the film just $4.10 million away from surpassing the $336.79 million current gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

Daily Domestic Gross Fri, Nov. 12 2010

Wide (1000+)

#TitleFri, Nov. 12 2010LocationsAvg.TotalWks.Dist.
1Unstoppable (2010)$7,973,861--3,207--$2,486$7,973,8611Fox
2Megamind$7,808,4962%3,9495$1,977$67,510,6702Paramount / DreamWorks
3Due Date$5,513,44864%3,36510$1,638$48,991,7142Warner Bros.
4Skyline$4,737,555--2,880--$1,645$4,737,5551Universal / Rogue
5Morning Glory (2010)$3,076,802100%2,518--$1,222$5,682,8571Paramount
6For Colored Girls$1,984,10928%2,1270$933$26,154,2972Lionsgate
7Red (2010)$1,582,18235%2,878-351$550$76,286,0395Summit
8Paranormal Activity 2$1,049,78056%2,403-765$437$80,000,2364Paramount
9Saw 3D$954,97835%1,976-832$483$41,672,8393Lionsgate
10Jackass 3D$783,16236%1,607-558$487$113,190,9715Paramount
11Secretariat$666,15210%2,019-595$330$53,208,0266Disney
12The Social Network$553,90532%1,088-772$509$86,591,3307Sony / Columbia
13Life As We Know It$442,06921%1,239-711$357$49,902,6886Warner Bros.
14Hereafter$395,676-16%1,691-674$234$29,543,7525Warner Bros.

Limited (100 — 999)

#TitleFri, Nov. 12 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$279,456249%175129$1,597$1,178,4422Summit
2Conviction$179,7472%493-179$365$5,591,7235Fox Searchlight
3The Town$136,935-8%375-426$365$90,325,0949Warner Bros.
4Despicable Me$102,37533%273-34$375$248,554,69519Universal
5Inception$75,84634%262-29$289$291,673,92518Warner Bros.
6Waiting for 'Superman'$68,216-30%204-38$334$5,744,8858Paramount Vantage
7Easy A$55,080-12%197-289$280$57,431,6529Sony / Screen Gems
8Wall Street: Money Never Sleeps$50,72561%249-104$204$52,042,8238Fox
9Legend of the Guardians: The Owls of Ga'Hoole$49,125-46%240-500$205$54,241,5798Warner Bros.
10The Other Guys$37,543--182-53$206$119,138,26515Sony / Columbia
11Takers$30,352--176-39$172$57,673,69812Sony / Screen Gems
12Devil$21,0106%120-164$175$33,539,9759Universal
13Nowhere Boy$19,731-6%111-64$178$1,283,5386Weinstein Company
14Alpha and Omega$19,138-51%123-165$156$24,537,2769Lionsgate
15Let Me In$16,063280%14348$112$12,028,3767Relativity / Overture
16Case 39$8,455-31%106-51$80$13,226,9047Paramount Vantage

Platform (1 — 99)

#TitleFri, Nov. 12 2010LocationsAvg.TotalWks.Dist.
1127 Hours$138,496350%2218$6,295$511,4852Fox Searchlight
2Hubble 3D$59,80026%56-4$1,068$17,945,21035Warner Bros. / IMAX
3Stone$22,1389%87-22$254$1,588,5636Relativity / Overture
4Under the Sea 3D$17,04570%140$1,218$24,761,67892Warner Bros. / IMAX
5It's Kind of a Funny Story$14,706-44%67-134$219$6,279,7386Focus
6Cool It$8,529--41--$208$8,5291Roadside Attractions
7Catfish$7,495-15%25-30$300$3,184,8339Universal / Rogue
8Avatar$7,17321%6-3$1,196$760,484,80848Fox
9Never Let Me Go$6,891-4%32-19$215$2,313,5599Fox Searchlight
10N-Secure$4,934-47%20-85$247$2,584,6535Freestyle
11Jack Goes Boating$3,53941%343$104$504,8099Relativity / Overture
12The Tillman Story$2,488-26%21-3$118$776,32513Weinstein Company
13Wild Target$1,766114%50$353$49,6853Freestyle
14Winter's Bone$405-19%100$41$6,038,44123Roadside Attractions
15Piranha 3D$26773%82$33$25,002,42713Weinstein Company
16I Spit on Your Grave (2010)$125-48%1-1$125$92,2036Anchor Bay