'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Fri, Nov. 12 2010

Wide (1000+)

#TitleFri, Nov. 12 2010LocationsAvg.TotalWks.Dist.
1Unstoppable (2010)$7,973,861--3,207--$2,486$7,973,8611Fox
2Megamind$7,808,4962%3,9495$1,977$67,510,6702Paramount / DreamWorks
3Due Date$5,513,44864%3,36510$1,638$48,991,7142Warner Bros.
4Skyline$4,737,555--2,880--$1,645$4,737,5551Universal / Rogue
5Morning Glory (2010)$3,076,802100%2,518--$1,222$5,682,8571Paramount
6For Colored Girls$1,984,10928%2,1270$933$26,154,2972Lionsgate
7Red (2010)$1,582,18235%2,878-351$550$76,286,0395Summit
8Paranormal Activity 2$1,049,78056%2,403-765$437$80,000,2364Paramount
9Saw 3D$954,97835%1,976-832$483$41,672,8393Lionsgate
10Jackass 3D$783,16236%1,607-558$487$113,190,9715Paramount
12The Social Network$553,90532%1,088-772$509$86,591,3307Sony / Columbia
13Life As We Know It$442,06921%1,239-711$357$49,902,6886Warner Bros.
14Hereafter$395,676-16%1,691-674$234$29,543,7525Warner Bros.

Limited (100 — 999)

#TitleFri, Nov. 12 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$279,456249%175129$1,597$1,178,4422Summit
2Conviction$179,7472%493-179$365$5,591,7235Fox Searchlight
3The Town$136,935-8%375-426$365$90,325,0949Warner Bros.
4Despicable Me$102,37533%273-34$375$248,554,69519Universal
5Inception$75,84634%262-29$289$291,673,92518Warner Bros.
6Waiting for 'Superman'$68,216-30%204-38$334$5,744,8858Paramount Vantage
7Easy A$55,080-12%197-289$280$57,431,6529Sony / Screen Gems
8Wall Street: Money Never Sleeps$50,72561%249-104$204$52,042,8238Fox
9Legend of the Guardians: The Owls of Ga'Hoole$49,125-46%240-500$205$54,241,5798Warner Bros.
10The Other Guys$37,543--182-53$206$119,138,26515Sony / Columbia
11Takers$30,352--176-39$172$57,673,69812Sony / Screen Gems
13Nowhere Boy$19,731-6%111-64$178$1,283,5386Weinstein Company
14Alpha and Omega$19,138-51%123-165$156$24,537,2769Lionsgate
15Let Me In$16,063280%14348$112$12,028,3767Relativity / Overture
16Case 39$8,455-31%106-51$80$13,226,9047Paramount Vantage

Platform (1 — 99)

#TitleFri, Nov. 12 2010LocationsAvg.TotalWks.Dist.
1127 Hours$138,496350%2218$6,295$511,4852Fox Searchlight
2Hubble 3D$59,80026%56-4$1,068$17,945,21035Warner Bros. / IMAX
3Stone$22,1389%87-22$254$1,588,5636Relativity / Overture
4Under the Sea 3D$17,04570%140$1,218$24,761,67892Warner Bros. / IMAX
5It's Kind of a Funny Story$14,706-44%67-134$219$6,279,7386Focus
6Cool It$8,529--41--$208$8,5291Roadside Attractions
7Catfish$7,495-15%25-30$300$3,184,8339Universal / Rogue
9Never Let Me Go$6,891-4%32-19$215$2,313,5599Fox Searchlight
11Jack Goes Boating$3,53941%343$104$504,8099Relativity / Overture
12The Tillman Story$2,488-26%21-3$118$776,32513Weinstein Company
13Wild Target$1,766114%50$353$49,6853Freestyle
14Winter's Bone$405-19%100$41$6,038,44123Roadside Attractions
15Piranha 3D$26773%82$33$25,002,42713Weinstein Company
16I Spit on Your Grave (2010)$125-48%1-1$125$92,2036Anchor Bay