Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, Nov. 12 2010

Wide (1000+)

#TitleFri, Nov. 12 2010LocationsAvg.TotalWks.Dist.
1Unstoppable (2010)$7,973,861--3,207--$2,486$7,973,8611Fox
2Megamind$7,808,4962%3,9495$1,977$67,510,6702Paramount / DreamWorks
3Due Date$5,513,44864%3,36510$1,638$48,991,7142Warner Bros.
4Skyline$4,737,555--2,880--$1,645$4,737,5551Universal / Rogue
5Morning Glory (2010)$3,076,802100%2,518--$1,222$5,682,8571Paramount
6For Colored Girls$1,984,10928%2,1270$933$26,154,2972Lionsgate
7Red (2010)$1,582,18235%2,878-351$550$76,286,0395Summit
8Paranormal Activity 2$1,049,78056%2,403-765$437$80,000,2364Paramount
9Saw 3D$954,97835%1,976-832$483$41,672,8393Lionsgate
10Jackass 3D$783,16236%1,607-558$487$113,190,9715Paramount
11Secretariat$666,15210%2,019-595$330$53,208,0266Disney
12The Social Network$553,90532%1,088-772$509$86,591,3307Sony / Columbia
13Life As We Know It$442,06921%1,239-711$357$49,902,6886Warner Bros.
14Hereafter$395,676-16%1,691-674$234$29,543,7525Warner Bros.

Limited (100 — 999)

#TitleFri, Nov. 12 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$279,456249%175129$1,597$1,178,4422Summit
2Conviction$179,7472%493-179$365$5,591,7235Fox Searchlight
3The Town$136,935-8%375-426$365$90,325,0949Warner Bros.
4Despicable Me$102,37533%273-34$375$248,554,69519Universal
5Inception$75,84634%262-29$289$291,673,92518Warner Bros.
6Waiting for 'Superman'$68,216-30%204-38$334$5,744,8858Paramount Vantage
7Easy A$55,080-12%197-289$280$57,431,6529Sony / Screen Gems
8Wall Street: Money Never Sleeps$50,72561%249-104$204$52,042,8238Fox
9Legend of the Guardians: The Owls of Ga'Hoole$49,125-46%240-500$205$54,241,5798Warner Bros.
10The Other Guys$37,543--182-53$206$119,138,26515Sony / Columbia
11Takers$30,352--176-39$172$57,673,69812Sony / Screen Gems
12Devil$21,0106%120-164$175$33,539,9759Universal
13Nowhere Boy$19,731-6%111-64$178$1,283,5386Weinstein Company
14Alpha and Omega$19,138-51%123-165$156$24,537,2769Lionsgate
15Let Me In$16,063280%14348$112$12,028,3767Relativity / Overture
16Case 39$8,455-31%106-51$80$13,226,9047Paramount Vantage

Platform (1 — 99)

#TitleFri, Nov. 12 2010LocationsAvg.TotalWks.Dist.
1127 Hours$138,496350%2218$6,295$511,4852Fox Searchlight
2Hubble 3D$59,80026%56-4$1,068$17,945,21035Warner Bros. / IMAX
3Stone$22,1389%87-22$254$1,588,5636Relativity / Overture
4Under the Sea 3D$17,04570%140$1,218$24,761,67892Warner Bros. / IMAX
5It's Kind of a Funny Story$14,706-44%67-134$219$6,279,7386Focus
6Cool It$8,529--41--$208$8,5291Roadside Attractions
7Catfish$7,495-15%25-30$300$3,184,8339Universal / Rogue
8Avatar$7,17321%6-3$1,196$760,484,80848Fox
9Never Let Me Go$6,891-4%32-19$215$2,313,5599Fox Searchlight
10N-Secure$4,934-47%20-85$247$2,584,6535Freestyle
11Jack Goes Boating$3,53941%343$104$504,8099Relativity / Overture
12The Tillman Story$2,488-26%21-3$118$776,32513Weinstein Company
13Wild Target$1,766114%50$353$49,6853Freestyle
14Winter's Bone$405-19%100$41$6,038,44123Roadside Attractions
15Piranha 3D$26773%82$33$25,002,42713Weinstein Company
16I Spit on Your Grave (2010)$125-48%1-1$125$92,2036Anchor Bay