Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sat, Nov. 13 2010

Wide (1000+)

#TitleSat, Nov. 13 2010LocationsAvg.TotalWks.Dist.
1Megamind$13,196,91269%3,9495$3,342$80,707,5822Paramount / DreamWorks
2Unstoppable (2010)$9,507,28419%3,207--$2,965$17,481,1451Fox
3Due Date$6,371,92616%3,36510$1,894$55,363,6402Warner Bros.
4Skyline$4,305,630-9%2,880--$1,495$9,043,1851Universal / Rogue
5Morning Glory (2010)$3,926,24728%2,518--$1,559$9,609,1041Paramount
6For Colored Girls$2,980,48950%2,1270$1,401$29,134,7862Lionsgate
7Red (2010)$2,288,06845%2,878-351$795$78,574,1075Summit
8Paranormal Activity 2$1,312,46925%2,403-765$546$81,312,7054Paramount
9Saw 3D$1,232,69929%1,976-832$624$42,905,5383Lionsgate
10Secretariat$966,51345%2,019-595$479$54,174,5396Disney
11Jackass 3D$954,86222%1,607-558$594$114,145,8335Paramount
12The Social Network$827,64649%1,088-772$761$87,418,9767Sony / Columbia
13Hereafter$586,59748%1,691-674$347$30,130,3495Warner Bros.
14Life As We Know It$583,42232%1,239-711$471$50,486,1106Warner Bros.

Limited (100 — 999)

#TitleSat, Nov. 13 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$473,93570%175129$2,708$1,652,3772Summit
2Conviction$279,59356%493-179$567$5,871,3165Fox Searchlight
3The Town$205,39450%375-426$548$90,530,4889Warner Bros.
4Despicable Me$159,70556%273-34$585$248,714,40019Universal
5Inception$102,57135%262-29$391$291,776,49618Warner Bros.
6Waiting for 'Superman'$87,79729%204-38$430$5,832,6828Paramount Vantage
7Legend of the Guardians: The Owls of Ga'Hoole$74,38951%240-500$310$54,315,9688Warner Bros.
8Easy A$73,23233%197-289$372$57,504,8849Sony / Screen Gems
9Wall Street: Money Never Sleeps$69,48637%249-104$279$52,112,3098Fox
10The Other Guys$51,54937%182-53$283$119,189,81415Sony / Columbia
11Takers$44,32946%176-39$252$57,718,02712Sony / Screen Gems
12Nowhere Boy$30,50455%111-64$275$1,314,0426Weinstein Company
13Alpha and Omega$28,96951%123-165$236$24,566,2459Lionsgate
14Devil$28,79537%120-164$240$33,568,7709Universal
15Let Me In$22,88442%14348$160$12,051,2607Relativity / Overture
16Case 39$12,77451%106-51$121$13,239,6787Paramount Vantage

Platform (1 — 99)

#TitleSat, Nov. 13 2010LocationsAvg.TotalWks.Dist.
1127 Hours$177,60828%2218$8,073$689,0932Fox Searchlight
2Hubble 3D$84,50341%56-4$1,509$18,029,71335Warner Bros. / IMAX
3Stone$32,24146%87-22$371$1,620,8046Relativity / Overture
4Under the Sea 3D$20,26719%140$1,448$24,781,94592Warner Bros. / IMAX
5It's Kind of a Funny Story$18,91129%67-134$282$6,298,6496Focus
6Never Let Me Go$11,45566%32-19$358$2,325,0149Fox Searchlight
7Cool It$10,42422%41--$254$18,9531Roadside Attractions
8Catfish$10,37538%25-30$415$3,195,2089Universal / Rogue
9Avatar$9,68935%6-3$1,615$760,494,49748Fox
10N-Secure$5,91020%20-85$296$2,590,5635Freestyle
11Jack Goes Boating$5,15346%343$152$509,9629Relativity / Overture
12The Tillman Story$3,78752%21-3$180$778,81313Weinstein Company
13Wild Target$3,51099%50$702$53,1953Freestyle
14Winter's Bone$1,001147%100$100$6,039,44223Roadside Attractions
15The Concert$685--3-1$228$656,88217Weinstein Company
16Piranha 3D$33827%82$42$25,002,76513Weinstein Company
17I Spit on Your Grave (2010)$17540%1-1$175$92,3786Anchor Bay