'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Mon, Nov. 15 2010

Wide (1000+)

#TitleMon, Nov. 15 2010LocationsAvg.TotalWks.Dist.
1Unstoppable (2010)$1,532,066-71%3,207--$478$24,220,5231Fox
2Due Date$1,127,365-68%3,36510$335$60,024,6732Warner Bros.
3Megamind$1,106,528-86%3,9495$280$89,929,1632Paramount / DreamWorks
4Skyline$719,865-73%2,880--$250$12,412,2801Universal / Rogue
5Morning Glory (2010)$641,619-71%2,518--$255$12,450,9401Paramount
6For Colored Girls$407,589-74%2,1270$192$31,095,0572Lionsgate
7Red (2010)$325,794-70%2,878-351$113$80,003,1905Summit
8Saw 3D$216,662-68%1,976-832$110$43,796,9723Lionsgate
9Paranormal Activity 2$178,516-71%2,403-765$74$82,109,1734Paramount
10Jackass 3D$176,815-64%1,607-558$110$114,820,0815Paramount
12The Social Network$110,109-72%1,088-772$101$87,917,6117Sony / Columbia
13Hereafter$101,496-70%1,691-674$60$31,550,3385Warner Bros.
14Life As We Know It$72,328-73%1,239-711$58$50,827,0576Warner Bros.

Limited (100 — 999)

#TitleMon, Nov. 15 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$79,258-70%175129$453$1,998,8982Summit
2Conviction$49,491-67%493-179$100$6,072,3145Fox Searchlight
3The Town$32,664-66%375-426$87$90,659,2209Warner Bros.
4Waiting for 'Superman'$24,049-59%204-38$118$5,915,9288Paramount Vantage
5Despicable Me$20,475-80%273-34$75$248,835,88519Universal
6Inception$19,073-66%262-29$73$291,851,66618Warner Bros.
7Wall Street: Money Never Sleeps$14,104-60%249-104$57$52,161,8938Fox
8Let Me In$6,509-60%14348$46$12,073,9067Relativity / Overture
9Legend of the Guardians: The Owls of Ga'Hoole$6,342-86%240-500$26$54,368,8438Warner Bros.
10Nowhere Boy$6,246-63%111-64$56$1,337,1986Weinstein Company
12Alpha and Omega$4,222-82%123-165$34$24,594,0159Lionsgate
13Case 39$3,354-62%106-51$32$13,251,8317Paramount Vantage

Platform (1 — 99)

#TitleMon, Nov. 15 2010LocationsAvg.TotalWks.Dist.
1127 Hours$39,099-68%2218$1,777$850,6272Fox Searchlight
2Hubble 3D$22,434-54%56-4$401$18,100,69435Warner Bros. / IMAX
3Stone$8,653-56%87-22$99$1,649,1496Relativity / Overture
4Under the Sea 3D$5,204-62%140$372$24,800,81092Warner Bros. / IMAX
5It's Kind of a Funny Story$4,214-62%67-134$63$6,314,0886Focus
6Cool It$3,399-57%41--$83$30,2461Roadside Attractions
7Catfish$2,875-52%25-30$115$3,204,0889Universal / Rogue
8Never Let Me Go$2,166-66%32-19$68$2,333,5149Fox Searchlight
9Wild Target$1,106-32%50$221$55,9263Freestyle
10The Tillman Story$1,007-52%21-3$48$783,60713Weinstein Company
12Jack Goes Boating$723-67%343$21$512,9069Relativity / Overture
13Winter's Bone$630-38%100$63$6,222,99523Roadside Attractions
15The Concert$180-42%3-1$60$657,37417Weinstein Company
16Piranha 3D$90-16%82$11$25,002,96213Weinstein Company
17I Spit on Your Grave (2010)$78239%1-1$78$92,4796Anchor Bay