Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Wed, Nov. 17 2010

Wide (1000+)

#TitleWed, Nov. 17 2010LocationsAvg.TotalWks.Dist.
1Unstoppable (2010)$1,445,752-22%3,207--$451$27,519,0161Fox
2Due Date$1,108,166-17%3,36510$329$62,475,0762Warner Bros.
3Megamind$1,048,349-22%3,9495$265$92,327,5642Paramount / DreamWorks
4Morning Glory (2010)$680,392-22%2,5180$270$14,003,2641Paramount
5Skyline$561,535-26%2,880--$195$13,736,6601Universal / Rogue
6Red (2010)$352,671-15%2,878-351$123$80,771,0565Summit
7For Colored Girls$327,514-20%2,1270$154$31,829,6622Lionsgate
8Saw 3D$204,297-23%1,976-832$103$44,266,6373Lionsgate
9Jackass 3D$179,200-13%1,607-558$112$115,204,3045Paramount
10Paranormal Activity 2$167,532-18%2,403-765$70$82,480,9964Paramount
11Secretariat$165,432-7%2,019-595$82$55,241,7736Disney
12The Social Network$126,783-10%1,088-772$117$88,186,0467Sony / Columbia
13Hereafter$113,003-13%1,691-514$67$31,792,7325Warner Bros.
14Life As We Know It$84,093-16%1,239-486$68$51,011,2736Warner Bros.

Limited (100 — 999)

#TitleWed, Nov. 17 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$89,908-5%175129$514$2,183,5872Summit
2Conviction$59,493-20%493-179$121$6,206,4635Fox Searchlight
3The Town$39,197-4%375-266$105$90,739,2479Warner Bros.
4Waiting for 'Superman'$36,08930%204-38$177$5,979,7968Paramount Vantage
5Inception$20,908-1%262-29$80$291,893,65518Warner Bros.
6Despicable Me$19,110-22%273-34$70$248,879,56519Universal
7Wall Street: Money Never Sleeps$16,266-13%249-104$65$52,196,7918Fox
8Nowhere Boy$7,8540%111-64$71$1,352,9096Weinstein Company
9Legend of the Guardians: The Owls of Ga'Hoole$6,640-19%240-290$28$54,383,6478Warner Bros.
10Let Me In$6,093-9%14348$43$12,086,6767Relativity / Overture
11Devil$4,215-12%120-164$35$33,596,9959Universal
12Alpha and Omega$3,972-20%123-165$32$24,602,9689Lionsgate
13Case 39$3,4532%106-51$33$13,258,6597Paramount Vantage

Platform (1 — 99)

#TitleWed, Nov. 17 2010LocationsAvg.TotalWks.Dist.
1127 Hours$44,724-8%2218$2,033$944,0522Fox Searchlight
2Hubble 3D$31,35213%56-4$560$18,159,81735Warner Bros. / IMAX
3Stone$8,885-15%87-22$102$1,668,4616Relativity / Overture
4Under the Sea 3D$7,92328%140$566$24,814,92892Warner Bros. / IMAX
5It's Kind of a Funny Story$4,9787%67-134$74$6,323,7266Focus
6Cool It$3,444-20%41--$84$37,9861Roadside Attractions
7Never Let Me Go$3,1226%32-19$98$2,339,5959Fox Searchlight
8Catfish$2,3850%25-30$95$3,208,8489Universal / Rogue
9Jack Goes Boating$1,20410%34-610$35$515,2079Relativity / Overture
10The Tillman Story$97824%21-3$47$785,37213Weinstein Company
11Wild Target$899-3%50$180$57,7533Freestyle
12N-Secure$83428%20-85$42$2,595,0405Freestyle
13Avatar$4984%6-3$83$760,506,18148Fox
14The Concert$272-20%3-1$91$657,98617Weinstein Company
15Winter's Bone$244-74%100$24$6,224,16623Roadside Attractions
16Piranha 3D$57-23%82$7$25,003,09313Weinstein Company