Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Thu, Nov. 18 2010

Wide (1000+)

#TitleThu, Nov. 18 2010LocationsAvg.TotalWks.Dist.
1Unstoppable (2010)$1,342,898-7%3,207--$419$28,861,9141Fox
2Due Date$1,044,336-6%3,36510$310$63,519,4122Warner Bros.
3Megamind$973,034-7%3,9495$246$93,300,5982Paramount / DreamWorks
4Morning Glory (2010)$619,639-9%2,5180$246$14,622,9031Paramount
5Skyline$475,115-15%2,880--$165$14,211,7751Universal / Rogue
6Red (2010)$335,866-5%2,878-351$117$81,106,9225Summit
7For Colored Girls$310,035-5%2,1270$146$32,139,6972Lionsgate
8Saw 3D$174,509-15%1,976-832$88$44,441,1463Lionsgate
9Secretariat$164,8210%2,019-595$82$55,406,5946Disney
10Paranormal Activity 2$156,774-6%2,403-765$65$82,637,7704Paramount
11Jackass 3D$152,787-15%1,607-558$95$115,357,0915Paramount
12The Social Network$122,741-3%1,088-772$113$88,308,7877Sony / Columbia
13Hereafter$107,484-5%1,691-514$64$31,900,2165Warner Bros.
14Life As We Know It$83,310-1%1,239-486$67$51,094,5836Warner Bros.

Limited (100 — 999)

#TitleThu, Nov. 18 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$85,140-5%175129$487$2,268,7272Summit
2Conviction$55,331-7%493-179$112$6,261,7945Fox Searchlight
3Waiting for 'Superman'$41,65915%204-38$204$6,021,4558Paramount Vantage
4The Town$33,534-14%375-426$89$90,772,7819Warner Bros.
5Inception$20,790-1%262-29$79$291,914,44518Warner Bros.
6Despicable Me$20,4757%273-34$75$248,900,04019Universal
7Wall Street: Money Never Sleeps$15,557-4%249-104$62$52,212,3488Fox
8Nowhere Boy$7,573-4%111-64$68$1,360,4826Weinstein Company
9Legend of the Guardians: The Owls of Ga'Hoole$7,2109%240-290$30$54,390,8578Warner Bros.
10Let Me In$5,862-4%14348$41$12,092,5387Relativity / Overture
11Alpha and Omega$4,3259%123-165$35$24,607,2939Lionsgate
12Devil$4,1950%120-164$35$33,601,1909Universal
13Case 39$3,192-8%106-51$30$13,261,8517Paramount Vantage

Platform (1 — 99)

#TitleThu, Nov. 18 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$46,23147%56-4$826$18,206,04835Warner Bros. / IMAX
2127 Hours$41,751-7%2218$1,898$985,8032Fox Searchlight
3Stone$9,0492%87-22$104$1,677,5106Relativity / Overture
4Under the Sea 3D$7,411-6%140$529$24,822,33992Warner Bros. / IMAX
5It's Kind of a Funny Story$4,9650%67-134$74$6,328,6916Focus
6Cool It$4,21522%41--$103$42,2011Roadside Attractions
7Never Let Me Go$3,1962%32-19$100$2,342,7919Fox Searchlight
8Catfish$2,75015%25-30$110$3,211,5989Universal / Rogue
9Jack Goes Boating$1,73344%343$51$516,9409Relativity / Overture
10Avatar$1,444190%6-3$241$760,507,62548Fox
11The Tillman Story$1,19522%21-3$57$786,56713Weinstein Company
12Wild Target$866-4%50$173$58,6193Freestyle
13N-Secure$604-28%20-85$30$2,595,6445Freestyle
14Winter's Bone$241-1%100$24$6,224,40723Roadside Attractions
15Piranha 3D$629%82$8$25,003,15513Weinstein Company