Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Thu, Nov. 18 2010

Wide (1000+)

#TitleThu, Nov. 18 2010LocationsAvg.TotalWks.Dist.
1Unstoppable (2010)$1,342,898-7%3,207--$419$28,861,9141Fox
2Due Date$1,044,336-6%3,36510$310$63,519,4122Warner Bros.
3Megamind$973,034-7%3,9495$246$93,300,5982Paramount / DreamWorks
4Morning Glory (2010)$619,639-9%2,5180$246$14,622,9031Paramount
5Skyline$475,115-15%2,880--$165$14,211,7751Universal / Rogue
6Red (2010)$335,866-5%2,878-351$117$81,106,9225Summit
7For Colored Girls$310,035-5%2,1270$146$32,139,6972Lionsgate
8Saw 3D$174,509-15%1,976-832$88$44,441,1463Lionsgate
9Secretariat$164,8210%2,019-595$82$55,406,5946Disney
10Paranormal Activity 2$156,774-6%2,403-765$65$82,637,7704Paramount
11Jackass 3D$152,787-15%1,607-558$95$115,357,0915Paramount
12The Social Network$122,741-3%1,088-772$113$88,308,7877Sony / Columbia
13Hereafter$107,484-5%1,691-514$64$31,900,2165Warner Bros.
14Life As We Know It$83,310-1%1,239-486$67$51,094,5836Warner Bros.

Limited (100 — 999)

#TitleThu, Nov. 18 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$85,140-5%175129$487$2,268,7272Summit
2Conviction$55,331-7%493-179$112$6,261,7945Fox Searchlight
3Waiting for 'Superman'$41,65915%204-38$204$6,021,4558Paramount Vantage
4The Town$33,534-14%375-426$89$90,772,7819Warner Bros.
5Inception$20,790-1%262-29$79$291,914,44518Warner Bros.
6Despicable Me$20,4757%273-34$75$248,900,04019Universal
7Wall Street: Money Never Sleeps$15,557-4%249-104$62$52,212,3488Fox
8Nowhere Boy$7,573-4%111-64$68$1,360,4826Weinstein Company
9Legend of the Guardians: The Owls of Ga'Hoole$7,2109%240-290$30$54,390,8578Warner Bros.
10Let Me In$5,862-4%14348$41$12,092,5387Relativity / Overture
11Alpha and Omega$4,3259%123-165$35$24,607,2939Lionsgate
12Devil$4,1950%120-164$35$33,601,1909Universal
13Case 39$3,192-8%106-51$30$13,261,8517Paramount Vantage

Platform (1 — 99)

#TitleThu, Nov. 18 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$46,23147%56-4$826$18,206,04835Warner Bros. / IMAX
2127 Hours$41,751-7%2218$1,898$985,8032Fox Searchlight
3Stone$9,0492%87-22$104$1,677,5106Relativity / Overture
4Under the Sea 3D$7,411-6%140$529$24,822,33992Warner Bros. / IMAX
5It's Kind of a Funny Story$4,9650%67-134$74$6,328,6916Focus
6Cool It$4,21522%41--$103$42,2011Roadside Attractions
7Never Let Me Go$3,1962%32-19$100$2,342,7919Fox Searchlight
8Catfish$2,75015%25-30$110$3,211,5989Universal / Rogue
9Jack Goes Boating$1,73344%343$51$516,9409Relativity / Overture
10Avatar$1,444190%6-3$241$760,507,62548Fox
11The Tillman Story$1,19522%21-3$57$786,56713Weinstein Company
12Wild Target$866-4%50$173$58,6193Freestyle
13N-Secure$604-28%20-85$30$2,595,6445Freestyle
14Winter's Bone$241-1%100$24$6,224,40723Roadside Attractions
15Piranha 3D$629%82$8$25,003,15513Weinstein Company