Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Mon, Nov. 22 2010

Wide (1000+)

#TitleMon, Nov. 22 2010LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$8,785,460-65%4,125--$2,130$133,802,8321Warner Bros.
2Megamind$1,514,190-67%3,779-170$401$110,827,6193Paramount / DreamWorks
3Unstoppable (2010)$1,132,834-63%3,2092$353$43,000,6032Fox
4Due Date$917,013-58%3,229-136$284$73,348,6073Warner Bros.
5The Next Three Days$616,955-61%2,564--$241$7,159,7341Lionsgate
6Morning Glory (2010)$480,210-62%2,54426$189$20,303,3462Paramount
7Skyline$360,375-62%2,8833$125$18,133,1352Universal / Rogue
8Red (2010)$257,531-58%2,034-844$127$83,847,4966Summit
9For Colored Girls$190,227-66%1,216-911$156$34,629,8803Lionsgate
10Secretariat$110,771-58%1,010-1009$110$56,489,2747Disney
11Paranormal Activity 2$94,932-56%1,101-1302$86$83,678,1625Paramount

Limited (100 — 999)

#TitleMon, Nov. 22 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$120,099-68%386211$311$3,844,6453Summit
2127 Hours$103,961-61%10886$963$2,006,2973Fox Searchlight
3The Social Network$96,834-59%571-517$170$89,341,2988Sony / Columbia
4Jackass 3D$88,581-52%687-920$129$116,183,0236Paramount
5Saw 3D$86,889-57%806-1170$108$45,374,0644Lionsgate
6Life As We Know It$54,617-56%558-681$98$51,685,5797Warner Bros.
7Despicable Me$33,500-56%268-5$125$249,202,87520Universal
8Guzaarish$30,317-79%108--$281$518,4381UTV
9Hereafter$30,040-61%403-1288$75$32,215,4866Warner Bros.
10Alpha and Omega$23,650-62%252129$94$24,826,72310Lionsgate
11The Town$21,910-57%165-210$133$91,004,17910Warner Bros.
12Inception$18,590-51%198-64$94$292,086,68519Warner Bros.
13Waiting for 'Superman'$17,696-45%118-86$150$6,148,1629Paramount Vantage
14Conviction$17,143-61%190-303$90$6,454,8506Fox Searchlight
15Wall Street: Money Never Sleeps$9,353-61%185-64$51$52,325,4289Fox
16Legend of the Guardians: The Owls of Ga'Hoole$8,669-62%138-102$63$54,478,8219Warner Bros.

Platform (1 — 99)

#TitleMon, Nov. 22 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$38,238-7%571$671$18,393,52736Warner Bros. / IMAX
2Under the Sea 3D$9,0890%13-1$699$24,865,72193Warner Bros. / IMAX
3Stone$4,118-59%55-32$75$1,715,9497Relativity / Overture
4It's Kind of a Funny Story$3,155-46%46-21$69$6,353,2137Focus
5Let Me In$2,612-58%85-58$31$12,117,4348Relativity / Overture
6Nowhere Boy$2,608-70%60-51$43$1,397,0667Weinstein Company
7Catfish$1,170-58%13-12$90$3,222,32310Universal / Rogue
8Wild Target$878-56%72$125$65,5704Freestyle
9Jack Goes Boating$545-47%18-16$30$522,46710Relativity / Overture
10The Tillman Story$309-53%11-10$28$789,16314Weinstein Company