Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Wed, Nov. 24 2010

Wide (1000+)

#TitleWed, Nov. 24 2010LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$14,425,86341%4,125--$3,497$158,493,0481Warner Bros.
2Tangled$11,869,194--3,603--$3,294$11,869,1940Disney
3Burlesque$2,865,612--3,037--$944$2,865,6120Sony / Screen Gems
4Megamind$2,693,41129%3,411-538$790$115,608,0383Paramount / DreamWorks
5Love and Other Drugs$2,239,489--2,366--$947$2,239,4890Fox
6Unstoppable (2010)$1,911,92823%3,26154$586$46,462,8542Fox
7Faster (2010)$1,601,189--2,454--$652$1,601,1890CBS Films
8Due Date$1,368,0329%2,733-632$501$75,970,9233Warner Bros.
9The Next Three Days$748,045-5%2,564--$292$8,698,8811Lionsgate
10Morning Glory (2010)$610,307-10%2,441-77$250$21,593,2752Paramount
11Skyline$240,335-46%2,8833$83$18,820,3352Universal / Rogue

Limited (100 — 999)

#TitleWed, Nov. 24 2010LocationsAvg.TotalWks.Dist.
1127 Hours$277,683121%279257$995$2,409,5843Fox Searchlight
2Red (2010)$222,170-38%914-1964$243$84,433,0006Summit
3Fair Game (2010)$184,52023%396221$466$4,179,3463Summit
4For Colored Girls$160,220-25%605-1522$265$35,004,6073Lionsgate
5Secretariat$119,919-19%501-1518$239$56,757,6757Disney
6The Social Network$113,803-13%291-797$391$89,585,6478Sony / Columbia
7Despicable Me$73,15056%266-7$275$249,322,99020Universal
8Guzaarish$60,44920%108--$560$629,2231UTV
9Paranormal Activity 2$44,190-63%279-2124$158$83,842,9135Paramount
10The Town$40,21349%318-57$126$91,071,33710Warner Bros.
11Jackass 3D$37,900-68%183-1424$207$116,340,9706Paramount
12Alpha and Omega$34,7367%228105$152$24,894,04310Lionsgate
13Easy A$33,178--105--$316$57,679,80810Sony / Screen Gems
14Life As We Know It$29,451-62%301-938$98$51,792,3167Warner Bros.
15Saw 3D$25,245-78%806-1170$31$45,514,0754Lionsgate
16Inception$24,6707%164-98$150$292,134,45419Warner Bros.
17Hereafter$15,445-56%313-1378$49$32,266,2796Warner Bros.
18Legend of the Guardians: The Owls of Ga'Hoole$12,67434%130-110$97$54,500,9849Warner Bros.
19Wall Street: Money Never Sleeps$9,258-33%124-125$75$52,348,4229Fox

Platform (1 — 99)

#TitleWed, Nov. 24 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$48,049-24%571$843$18,505,14236Warner Bros. / IMAX
2Waiting for 'Superman'$12,572-50%69-135$182$6,186,0649Paramount Vantage
3Under the Sea 3D$11,399-17%13-1$877$24,890,85393Warner Bros. / IMAX
4The Nutcracker in 3D$10,019--45--$223$10,0190Freestyle Releasing
5Conviction$9,092-63%88-405$103$6,488,2146Fox Searchlight
6It's Kind of a Funny Story$3,693-1%46-21$80$6,360,6297Focus
7Nowhere Boy$3,547-12%60-51$59$1,404,6247Weinstein Company
8Stone$2,277-58%23-64$99$1,723,6987Relativity / Overture
9Wild Target$1,32068%72$189$67,6774Freestyle
10Let Me In$1,262-60%31-112$41$12,121,8498Relativity / Overture
11Catfish$1,260-12%9-16$140$3,225,01310Universal / Rogue
12Jack Goes Boating$69317%9-25$77$523,75310Relativity / Overture
13The Tillman Story$259-31%11-10$24$789,80014Weinstein Company