Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Thu, Nov. 25 2010

Wide (1000+)

#TitleThu, Nov. 25 2010LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$11,475,980-20%4,125--$2,782$169,969,0281Warner Bros.
2Tangled$8,070,052-32%3,603--$2,240$19,939,2460Disney
3Unstoppable (2010)$2,546,86433%3,26154$781$49,009,7182Fox
4Burlesque$2,486,857-13%3,037--$819$5,352,4690Sony / Screen Gems
5Megamind$2,035,118-24%3,411-538$597$117,643,1563Paramount / DreamWorks
6Love and Other Drugs$1,922,882-14%2,366--$813$4,162,3710Fox
7Faster (2010)$1,878,49817%2,454--$765$3,479,6870CBS Films
8Due Date$1,722,20026%2,733-632$630$77,693,1233Warner Bros.
9The Next Three Days$1,010,06835%2,564--$394$9,708,9491Lionsgate
10Morning Glory (2010)$837,23837%2,441-77$343$22,430,5132Paramount
11Skyline$254,0156%2,8833$88$19,074,3502Universal / Rogue

Limited (100 — 999)

#TitleThu, Nov. 25 2010LocationsAvg.TotalWks.Dist.
1Red (2010)$311,72740%914-1964$341$84,741,7276Summit
2127 Hours$301,7019%279257$1,081$2,711,2853Fox Searchlight
3Fair Game (2010)$219,26219%396221$554$4,398,6083Summit
4For Colored Girls$197,47023%605-1522$326$35,202,0773Lionsgate
5Secretariat$142,41619%501-1518$284$56,900,0917Disney
6The Social Network$131,18615%291-797$451$89,716,8338Sony / Columbia
7Guzaarish$73,37021%108--$679$702,5931UTV
8The Town$43,5688%318-57$137$91,114,90510Warner Bros.
9Paranormal Activity 2$42,640-4%279-2124$153$83,885,5535Paramount
10Jackass 3D$40,7758%183-1424$223$116,381,7456Paramount
11Despicable Me$38,570-47%266-7$145$249,361,56020Universal
12Life As We Know It$33,32213%301-938$111$51,825,6387Warner Bros.
13Saw 3D$25,4751%806-1170$32$45,539,5504Lionsgate
14Easy A$24,833-25%105--$237$57,704,64110Sony / Screen Gems
15Inception$23,835-3%164-98$145$292,158,28919Warner Bros.
16Alpha and Omega$17,987-48%228105$79$24,912,03010Lionsgate
17Hereafter$16,1695%313-1378$52$32,282,4486Warner Bros.
18Wall Street: Money Never Sleeps$7,353-21%124-125$59$52,355,7759Fox
19Legend of the Guardians: The Owls of Ga'Hoole$6,774-47%130-110$52$54,507,7589Warner Bros.

Platform (1 — 99)

#TitleThu, Nov. 25 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$20,788-57%571$365$18,525,93036Warner Bros. / IMAX
2The Nutcracker in 3D$11,57616%45--$257$21,5950Freestyle Releasing
3Conviction$9,3162%88-405$106$6,497,5306Fox Searchlight
4Waiting for 'Superman'$6,167-51%69-135$89$6,192,2319Paramount Vantage
5Under the Sea 3D$3,786-67%13-1$291$24,894,63993Warner Bros. / IMAX
6It's Kind of a Funny Story$2,999-19%46-21$65$6,363,6287Focus
7Nowhere Boy$2,658-25%60-51$44$1,407,2827Weinstein Company
8Stone$1,685-26%23-64$73$1,725,3837Relativity / Overture
9Catfish$1,53021%9-16$170$3,226,54310Universal / Rogue
10Wild Target$947-28%72$135$68,6244Freestyle
11Let Me In$915-27%31-112$30$12,122,7648Relativity / Overture
12The Tillman Story$36340%11-10$33$790,16314Weinstein Company
13Jack Goes Boating$112-84%9-25$12$523,86510Relativity / Overture