Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Fri, Nov. 26 2010

Wide (1000+)

#TitleFri, Nov. 26 2010LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$20,832,65182%4,1250$5,050$190,801,6792Warner Bros.
2Tangled$19,548,825142%3,603--$5,426$39,488,0711Disney
3Megamind$5,254,305158%3,411-368$1,540$122,897,4614Paramount / DreamWorks
4Unstoppable (2010)$4,620,46381%3,183-26$1,452$53,630,1813Fox
5Burlesque$4,537,66382%3,037--$1,494$9,890,1321Sony / Screen Gems
6Love and Other Drugs$3,815,59898%2,455--$1,554$7,977,9691Fox
7Faster (2010)$3,234,35572%2,454--$1,318$6,714,0421CBS Films
8Due Date$2,828,23564%2,555-674$1,107$80,521,3584Warner Bros.
9The Next Three Days$1,815,18480%2,5640$708$11,524,1332Lionsgate
10Morning Glory (2010)$1,599,46091%2,441-103$655$24,029,9733Paramount
11Skyline$439,93073%1,189-1694$370$19,514,2803Universal / Rogue

Limited (100 — 999)

#TitleFri, Nov. 26 2010LocationsAvg.TotalWks.Dist.
1127 Hours$657,217118%293185$2,243$3,368,5024Fox Searchlight
2Fair Game (2010)$589,194169%39610$1,488$4,987,8024Summit
3Red (2010)$566,61482%914-1120$620$85,308,3417Summit
4For Colored Girls$533,329170%605-611$882$35,735,4064Lionsgate
5The Social Network$282,064115%291-280$969$89,998,8979Sony / Columbia
6Secretariat$275,52093%501-509$550$57,175,6118Disney
7Despicable Me$139,650262%266-2$525$249,501,21021Universal
8The Town$118,055171%318153$371$91,232,96011Warner Bros.
9Paranormal Activity 2$88,401107%279-822$317$83,973,9546Paramount
10Jackass 3D$75,88286%183-504$415$116,457,6277Paramount
11Easy A$71,888189%251146$286$57,791,68311Sony / Screen Gems
12Life As We Know It$60,22981%249-309$242$51,885,8678Warner Bros.
13Alpha and Omega$60,150234%228-24$264$24,972,18011Lionsgate
14Saw 3D$50,81199%145-661$350$45,590,3615Lionsgate
15Inception$48,057102%144-54$334$292,206,34620Warner Bros.
16Hereafter$28,14874%202-201$139$32,408,5027Warner Bros.
17Legend of the Guardians: The Owls of Ga'Hoole$24,927268%130-8$192$54,532,68510Warner Bros.

Platform (1 — 99)

#TitleFri, Nov. 26 2010LocationsAvg.TotalWks.Dist.
1The King's Speech$119,052--4--$29,763$119,0521Weinstein Company
2Hubble 3D$80,928289%570$1,420$18,644,78837Warner Bros. / IMAX
3Guzaarish$59,167-19%96-12$616$761,7602UTV
4Conviction$26,463184%86-104$308$6,523,9937Fox Searchlight
5The Nutcracker in 3D$24,145109%45--$537$45,7401Freestyle Releasing
6Waiting for 'Superman'$23,693284%69-49$343$6,215,92410Paramount Vantage
7Under the Sea 3D$21,971480%130$1,690$24,907,62894Warner Bros. / IMAX
8Wall Street: Money Never Sleeps$16,977131%90-95$189$52,372,75210Fox
9Stone$5,645235%23-32$245$1,731,0288Relativity / Overture
10Nowhere Boy$4,93786%40-20$123$1,412,2198Weinstein Company
11Catfish$3,330118%9-4$370$3,229,87311Universal / Rogue
12Wild Target$3,125230%6-1$521$71,7495Freestyle
13Let Me In$2,556179%31-54$82$12,125,3209Relativity / Overture
14Jack Goes Boating$1,2841046%9-9$143$525,14911Relativity / Overture
15The Tillman Story$996174%132$77$791,15915Weinstein Company
16Winter's Bone$224--2-2$112$6,225,94325Roadside Attractions
17Cool It$153--1-41$153$57,1853Roadside Attractions