Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Tue, Nov. 30 2010

Wide (1000+)

#TitleTue, Nov. 30 2010LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$2,278,481-3%4,1250$552$223,673,7722Warner Bros.
2Tangled$1,697,522-4%3,603--$471$72,174,9891Disney
3Burlesque$1,031,77218%3,037--$340$19,208,2321Sony / Screen Gems
4Love and Other Drugs$856,42122%2,455--$349$15,459,2161Fox
5Faster (2010)$675,44212%2,454--$275$13,279,6831CBS Films
6Unstoppable (2010)$665,62313%3,183-26$209$61,696,8473Fox
7Due Date$503,3475%2,555-674$197$85,841,8054Warner Bros.
8The Next Three Days$399,73523%2,5640$156$15,115,6772Lionsgate
9Megamind$382,415-7%3,411-368$112$131,014,2254Paramount / DreamWorks
10Morning Glory (2010)$292,48627%2,441-103$120$26,862,7333Paramount
11Skyline$77,805-7%1,189-1694$65$20,376,8253Universal / Rogue

Limited (100 — 999)

#TitleTue, Nov. 30 2010LocationsAvg.TotalWks.Dist.
1127 Hours$156,90718%293185$536$4,710,3874Fox Searchlight
2Fair Game (2010)$107,15316%39610$271$6,157,9454Summit
3Red (2010)$78,7595%914-1120$86$86,271,0257Summit
4For Colored Girls$63,459-12%605-611$105$36,699,9644Lionsgate
5Secretariat$38,4163%501-509$77$57,622,8088Disney
6The Social Network$37,1375%291-280$128$90,496,3819Sony / Columbia
7The Town$28,65019%318153$90$91,482,44411Warner Bros.
8Despicable Me$15,830-1%266-2$60$249,756,47521Universal
9Jackass 3D$15,60510%183-504$85$116,593,5617Paramount
10Paranormal Activity 2$13,0950%279-822$47$84,131,8846Paramount
11Life As We Know It$10,36417%249-309$42$51,999,2418Warner Bros.
12Saw 3D$10,05410%145-661$69$45,690,0615Lionsgate
13Inception$10,02924%144-54$70$292,295,87220Warner Bros.
14Alpha and Omega$7,7339%228-24$34$25,092,82211Lionsgate
15Hereafter$7,65935%202-201$38$32,374,6787Warner Bros.
16Legend of the Guardians: The Owls of Ga'Hoole$4,581-7%130-8$35$54,589,00010Warner Bros.

Platform (1 — 99)

#TitleTue, Nov. 30 2010LocationsAvg.TotalWks.Dist.
1The King's Speech$31,016-10%4--$7,754$420,8821Weinstein Company
2Hubble 3D$28,64620%570$503$18,774,85537Warner Bros. / IMAX
3Guzaarish$14,16036%96-12$148$915,2232UTV
4Conviction$6,726-12%86-104$78$6,585,3547Fox Searchlight
5Waiting for 'Superman'$4,617-59%69-49$67$6,268,79810Paramount Vantage
6Wall Street: Money Never Sleeps$4,08230%90-95$45$52,408,39010Fox
7Under the Sea 3D$3,013-32%130$232$24,946,25594Warner Bros. / IMAX
8Nowhere Boy$2,773147%40-20$69$1,426,1718Weinstein Company
9The Nutcracker in 3D$2,548-17%45--$57$93,1481Freestyle Releasing
10Stone$2,05246%23-32$89$1,745,5198Relativity / Overture
11Wild Target$909-12%6-1$152$78,3645Freestyle
12Jack Goes Boating$89794%9-9$100$530,20411Relativity / Overture
13Catfish$81020%9-4$90$3,235,85811Universal / Rogue
14Let Me In$57117%31-54$18$12,130,5429Relativity / Overture
15The Tillman Story$433127%132$33$793,54915Weinstein Company
16Cool It$155109%1--$155$58,1793Roadside Attractions
17Winter's Bone$1208%2--$60$6,226,59625Roadside Attractions