'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Wed, Dec. 1 2010

Wide (1000+)

#TitleWed, Dec. 1 2010LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$1,935,386-15%4,1250$469$225,609,1582Warner Bros.
3Burlesque$822,618-20%3,0370$271$20,030,8501Sony / Screen Gems
4Love and Other Drugs$734,376-14%2,45589$299$16,193,5921Fox
5Unstoppable (2010)$549,018-18%3,183-78$172$62,245,8653Fox
6Faster (2010)$519,873-23%2,4540$212$13,799,5561CBS Films
7Due Date$458,742-9%2,555-178$180$86,300,5474Warner Bros.
8Megamind$326,776-15%3,4110$96$131,341,0014Paramount / DreamWorks
9The Next Three Days$312,650-22%2,5640$122$15,428,3272Lionsgate
10Morning Glory (2010)$235,171-20%2,4410$96$27,097,9043Paramount
11Skyline$71,220-8%1,189-1694$60$20,448,0453Universal / Rogue

Limited (100 — 999)

#TitleWed, Dec. 1 2010LocationsAvg.TotalWks.Dist.
1127 Hours$139,556-11%29314$476$4,849,9434Fox Searchlight
2Fair Game (2010)$93,609-13%3960$236$6,251,5544Summit
3Red (2010)$71,691-9%9140$78$86,342,7167Summit
4For Colored Girls$52,816-17%6050$87$36,752,7804Lionsgate
5The Social Network$33,816-9%2910$116$90,530,1979Sony / Columbia
7The Town$25,500-11%3180$80$91,507,94411Warner Bros.
8Despicable Me$14,630-8%2660$55$249,771,10521Universal
9Jackass 3D$14,382-8%1830$79$116,607,9437Paramount
10Paranormal Activity 2$12,190-7%2790$44$84,144,0746Paramount
11Inception$10,4064%144-20$72$292,306,27820Warner Bros.
12Saw 3D$9,329-7%145-661$64$45,699,3905Lionsgate
13Life As We Know It$9,224-11%249-52$37$52,008,4658Warner Bros.
14Alpha and Omega$7,219-7%2280$32$25,100,04111Lionsgate
15Hereafter$6,280-18%202-111$31$32,380,9587Warner Bros.
16Legend of the Guardians: The Owls of Ga'Hoole$4,032-12%1300$31$54,593,03210Warner Bros.

Platform (1 — 99)

#TitleWed, Dec. 1 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$30,3966%570$533$18,805,25137Warner Bros. / IMAX
2The King's Speech$29,421-5%4--$7,355$450,3031Weinstein Company
4Waiting for 'Superman'$6,92350%690$100$6,275,72110Paramount Vantage
5Conviction$5,343-21%86-2$62$6,590,6977Fox Searchlight
6Wall Street: Money Never Sleeps$3,858-5%90-34$43$52,412,24810Fox
7Under the Sea 3D$2,776-8%130$214$24,949,03194Warner Bros. / IMAX
8The Nutcracker in 3D$2,5440%450$57$95,6921Freestyle Releasing
9Nowhere Boy$1,522-45%40-20$38$1,427,6938Weinstein Company
10Stone$1,447-29%230$63$1,746,9668Relativity / Overture
11Wild Target$767-16%6-1$128$79,1315Freestyle
12Let Me In$5812%310$19$12,131,1239Relativity / Overture
13Catfish$540-33%90$60$3,236,39811Universal / Rogue
14Jack Goes Boating$527-41%90$59$530,73111Relativity / Overture
15The Tillman Story$378-13%132$29$793,92715Weinstein Company
16Cool It$1550%1--$155$58,3343Roadside Attractions
17Winter's Bone$102-15%2--$51$6,226,69825Roadside Attractions