Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Mon, Dec. 6 2010

Wide (1000+)

#TitleMon, Dec. 6 2010LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$1,138,366-76%4,1250$276$245,657,4823Warner Bros.
2Tangled$1,049,654-84%3,6030$291$97,620,4662Disney
3Burlesque$522,099-67%3,0370$172$27,508,7552Sony / Screen Gems
4Love and Other Drugs$440,213-67%2,4583$179$23,015,1002Fox
5Unstoppable (2010)$384,647-71%3,152-31$122$69,147,5114Fox
6Faster (2010)$328,725-68%2,47016$133$18,546,4552CBS Films
7Due Date$317,431-67%2,450-105$130$91,199,5695Warner Bros.
8The Warrior's Way$257,147-67%1,622--$159$3,305,8121Relativity Media
9Megamind$245,363-83%3,173-238$77$136,856,5245Paramount / DreamWorks
10The Next Three Days$208,828-66%2,236-328$93$18,510,7453Lionsgate
11Morning Glory (2010)$139,820-64%2,263-178$62$29,151,3024Paramount

Limited (100 — 999)

#TitleMon, Dec. 6 2010LocationsAvg.TotalWks.Dist.
1127 Hours$142,214-67%433140$328$6,753,9765Fox Searchlight
2Fair Game (2010)$75,328-69%43640$173$7,381,7705Summit
3Red (2010)$67,594-61%779-135$87$87,238,5068Summit
4Skyline$34,395-70%578-611$60$20,989,7904Universal / Rogue
5For Colored Girls$32,356-69%485-120$67$37,284,3795Lionsgate
6The Social Network$31,779-67%260-31$122$91,001,90210Sony / Columbia
7The Town$17,381-66%3180$55$91,752,89412Warner Bros.
8Legend of the Guardians: The Owls of Ga'Hoole$15,115-78%322192$47$54,826,32211Warner Bros.
9Despicable Me$13,860-78%28014$50$250,017,90022Universal
10Jackass 3D$13,148-47%180-3$73$116,746,1768Paramount
11Conviction$7,588-56%10721$71$6,671,4158Fox Searchlight
12Paranormal Activity 2$7,460-69%200-79$37$84,264,9487Paramount
13Inception$6,203-60%117-27$53$292,390,10321Warner Bros.
14Life As We Know It$6,066-75%208-41$29$52,128,4669Warner Bros.
15The Nutcracker in 3D$4,201-84%11570$37$163,7162Freestyle Releasing
16Hereafter$4,020-70%114-88$35$32,442,0618Warner Bros.

Platform (1 — 99)

#TitleMon, Dec. 6 2010LocationsAvg.TotalWks.Dist.
1Black Swan$210,708-57%18--$11,706$1,654,5171Fox Searchlight
2The King's Speech$27,022-73%62$4,504$834,9952Weinstein Company
3Hubble 3D$20,874-31%570$366$18,966,19238Warner Bros. / IMAX
4The Polar Express (2010 re-issue)$10,916-59%15--$728$190,3745Warner Bros.
5I Love You Phillip Morris$9,159-76%7--$1,308$121,8711Roadside Attractions
6Under the Sea 3D$6,179-18%130$475$24,995,82095Warner Bros. / IMAX
7Nowhere Boy$4,878-2%23-17$212$1,450,2439Weinstein Company
8Waiting for 'Superman'$4,067-64%8516$48$6,325,49911Paramount Vantage
9Guzaarish$2,598-85%58-38$45$992,1253UTV
10Wall Street: Money Never Sleeps$1,610-65%59-31$27$52,439,47211Fox
11Stone$1,512-59%22-1$69$1,762,9499Relativity / Overture
12Wild Target$1,302-59%137$100$93,0366Freestyle
13The Tillman Story$1,032-50%141$74$801,02716Weinstein Company
14Winter's Bone$30685%20$153$6,229,21626Roadside Attractions
15Cool It$297-49%1514$20$60,1984Roadside Attractions
16Jack Goes Boating$112-77%90$12$533,40212Relativity / Overture
17Let Me In$89-71%11-20$8$12,134,50910Relativity / Overture