'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Tue, Dec. 7 2010

Wide (1000+)

#TitleTue, Dec. 7 2010LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$1,279,21912%4,1250$310$246,936,7013Warner Bros.
3Burlesque$712,50336%3,0370$235$28,221,2582Sony / Screen Gems
4Love and Other Drugs$601,44837%2,4583$245$23,616,5482Fox
5Unstoppable (2010)$500,97930%3,152-31$159$69,648,4904Fox
6Faster (2010)$400,26122%2,47016$162$18,946,7162CBS Films
7Due Date$386,42222%2,450-105$158$91,585,9915Warner Bros.
8The Next Three Days$287,81538%2,236-328$129$18,798,5603Lionsgate
9Megamind$286,10917%3,173-238$90$137,142,6335Paramount / DreamWorks
10The Warrior's Way$259,9491%1,622--$160$3,565,7611Relativity Media
11Morning Glory (2010)$197,20241%2,263-178$87$29,348,5044Paramount

Limited (100 — 999)

#TitleTue, Dec. 7 2010LocationsAvg.TotalWks.Dist.
1127 Hours$169,75619%433140$392$6,923,7325Fox Searchlight
2Fair Game (2010)$96,11028%43640$220$7,477,8805Summit
3Red (2010)$76,42013%779-135$98$87,314,9268Summit
4Skyline$40,17517%578-611$70$21,029,9654Universal / Rogue
5The Social Network$37,06717%260-31$143$91,038,96910Sony / Columbia
6For Colored Girls$34,0935%485-120$70$37,318,4725Lionsgate
7The Town$23,11733%3180$73$91,776,01112Warner Bros.
8Legend of the Guardians: The Owls of Ga'Hoole$17,83618%322192$55$54,844,15811Warner Bros.
9Jackass 3D$15,38717%180-3$85$116,761,5638Paramount
10Despicable Me$15,26010%28014$55$250,033,16022Universal
11Conviction$10,85943%10721$101$6,682,2748Fox Searchlight
12Life As We Know It$7,95831%208-41$38$52,136,4249Warner Bros.
13Paranormal Activity 2$7,8045%200-79$39$84,272,7527Paramount
14Inception$7,42420%117-27$63$292,397,52721Warner Bros.
15The Nutcracker in 3D$5,64334%11570$49$169,3592Freestyle Releasing
16Hereafter$5,54838%114-88$49$32,447,6098Warner Bros.

Platform (1 — 99)

#TitleTue, Dec. 7 2010LocationsAvg.TotalWks.Dist.
1Black Swan$209,9740%18--$11,665$1,864,4911Fox Searchlight
2The King's Speech$28,8357%62$4,806$863,8302Weinstein Company
3Hubble 3D$24,41817%570$428$18,990,61038Warner Bros. / IMAX
4I Love You Phillip Morris$11,82729%7--$1,690$133,6981Roadside Attractions
5Waiting for 'Superman'$10,003146%8516$118$6,335,50211Paramount Vantage
6The Polar Express (2010 re-issue)$7,927-27%15--$528$198,3015Warner Bros.
8Under the Sea 3D$3,628-41%130$279$24,999,44895Warner Bros. / IMAX
9Wall Street: Money Never Sleeps$3,09192%59-31$52$52,442,56311Fox
10Stone$2,73881%22-1$124$1,765,6879Relativity / Overture
11Nowhere Boy$2,402-51%23-17$104$1,452,6459Weinstein Company
12Wild Target$1,089-16%137$84$94,1256Freestyle
13The Tillman Story$425-59%141$30$801,45216Weinstein Company
14Cool It$3104%1514$21$60,5084Roadside Attractions
15Let Me In$15574%11-20$14$12,134,66410Relativity / Overture
16Jack Goes Boating$96-14%90$11$533,49812Relativity / Overture
17Winter's Bone$57-81%20$29$6,229,27326Roadside Attractions