Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Wed, Dec. 8 2010

Wide (1000+)

#TitleWed, Dec. 8 2010LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$1,129,638-12%4,1250$274$248,066,3393Warner Bros.
2Tangled$1,096,503-13%3,6030$304$99,972,1242Disney
3Burlesque$582,829-18%3,0370$192$28,804,0872Sony / Screen Gems
4Love and Other Drugs$508,796-15%2,4583$207$24,125,3442Fox
5Unstoppable (2010)$432,448-14%3,152-31$137$70,080,9384Fox
6Due Date$366,205-5%2,450-105$149$91,952,1965Warner Bros.
7Faster (2010)$327,787-18%2,47016$133$19,274,5032CBS Films
8Megamind$279,338-2%3,173-238$88$137,421,9715Paramount / DreamWorks
9The Next Three Days$238,404-17%2,236-328$107$19,036,9643Lionsgate
10The Warrior's Way$209,860-19%1,622--$129$3,775,6211Relativity Media
11Morning Glory (2010)$172,301-13%2,263-178$76$29,520,8054Paramount

Limited (100 — 999)

#TitleWed, Dec. 8 2010LocationsAvg.TotalWks.Dist.
1127 Hours$157,998-7%433140$365$7,081,7305Fox Searchlight
2Fair Game (2010)$86,296-10%43640$198$7,564,1765Summit
3Red (2010)$74,970-2%779-135$96$87,389,8968Summit
4The Social Network$35,331-5%260-31$136$91,074,30010Sony / Columbia
5Skyline$34,965-13%578-611$60$21,064,9304Universal / Rogue
6For Colored Girls$31,391-8%485-120$65$37,349,8635Lionsgate
7The Town$20,805-10%3180$65$91,796,81612Warner Bros.
8Legend of the Guardians: The Owls of Ga'Hoole$15,161-15%322192$47$54,859,31911Warner Bros.
9Despicable Me$13,875-9%28014$50$250,047,03522Universal
10Jackass 3D$13,434-13%180-3$75$116,774,9978Paramount
11Conviction$8,859-18%10721$83$6,691,1338Fox Searchlight
12Paranormal Activity 2$8,4899%200-79$42$84,281,2417Paramount
13Life As We Know It$7,321-8%208-41$35$52,143,7459Warner Bros.
14Inception$7,127-4%117-27$61$292,404,65421Warner Bros.
15Hereafter$5,6031%114-88$49$32,453,2128Warner Bros.
16The Nutcracker in 3D$5,041-11%11570$44$174,4002Freestyle Releasing

Platform (1 — 99)

#TitleWed, Dec. 8 2010LocationsAvg.TotalWks.Dist.
1Black Swan$212,7501%18--$11,819$2,077,2411Fox Searchlight
2Hubble 3D$30,59825%570$537$19,021,20838Warner Bros. / IMAX
3The King's Speech$30,4976%62$5,083$894,3272Weinstein Company
4I Love You Phillip Morris$8,946-24%7--$1,278$142,6441Roadside Attractions
5Waiting for 'Superman'$8,560-14%8516$101$6,344,06211Paramount Vantage
6The Polar Express (2010 re-issue)$7,9681%15--$531$206,2695Warner Bros.
7Guzaarish$3,935-19%58-38$68$1,000,9213UTV
8Under the Sea 3D$3,510-3%130$270$25,002,95895Warner Bros. / IMAX
9Wall Street: Money Never Sleeps$2,916-6%59-31$49$52,445,47911Fox
10Nowhere Boy$2,4311%23-17$106$1,455,0769Weinstein Company
11Stone$1,746-36%22-1$79$1,767,4339Relativity / Overture
12Wild Target$1,74260%137$134$95,8676Freestyle
13The Tillman Story$54428%141$39$801,99616Weinstein Company
14Cool It$207-33%1514$14$60,7154Roadside Attractions
15Let Me In$116-25%11-20$11$12,134,78010Relativity / Overture
16Jack Goes Boating$76-21%90$8$533,57412Relativity / Overture
17Winter's Bone$7532%20$38$6,229,34826Roadside Attractions