Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Wed, Dec. 8 2010

Wide (1000+)

#TitleWed, Dec. 8 2010LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$1,129,638-12%4,1250$274$248,066,3393Warner Bros.
2Tangled$1,096,503-13%3,6030$304$99,972,1242Disney
3Burlesque$582,829-18%3,0370$192$28,804,0872Sony / Screen Gems
4Love and Other Drugs$508,796-15%2,4583$207$24,125,3442Fox
5Unstoppable (2010)$432,448-14%3,152-31$137$70,080,9384Fox
6Due Date$366,205-5%2,450-105$149$91,952,1965Warner Bros.
7Faster (2010)$327,787-18%2,47016$133$19,274,5032CBS Films
8Megamind$279,338-2%3,173-238$88$137,421,9715Paramount / DreamWorks
9The Next Three Days$238,404-17%2,236-328$107$19,036,9643Lionsgate
10The Warrior's Way$209,860-19%1,622--$129$3,775,6211Relativity Media
11Morning Glory (2010)$172,301-13%2,263-178$76$29,520,8054Paramount

Limited (100 — 999)

#TitleWed, Dec. 8 2010LocationsAvg.TotalWks.Dist.
1127 Hours$157,998-7%433140$365$7,081,7305Fox Searchlight
2Fair Game (2010)$86,296-10%43640$198$7,564,1765Summit
3Red (2010)$74,970-2%779-135$96$87,389,8968Summit
4The Social Network$35,331-5%260-31$136$91,074,30010Sony / Columbia
5Skyline$34,965-13%578-611$60$21,064,9304Universal / Rogue
6For Colored Girls$31,391-8%485-120$65$37,349,8635Lionsgate
7The Town$20,805-10%3180$65$91,796,81612Warner Bros.
8Legend of the Guardians: The Owls of Ga'Hoole$15,161-15%322192$47$54,859,31911Warner Bros.
9Despicable Me$13,875-9%28014$50$250,047,03522Universal
10Jackass 3D$13,434-13%180-3$75$116,774,9978Paramount
11Conviction$8,859-18%10721$83$6,691,1338Fox Searchlight
12Paranormal Activity 2$8,4899%200-79$42$84,281,2417Paramount
13Life As We Know It$7,321-8%208-41$35$52,143,7459Warner Bros.
14Inception$7,127-4%117-27$61$292,404,65421Warner Bros.
15Hereafter$5,6031%114-88$49$32,453,2128Warner Bros.
16The Nutcracker in 3D$5,041-11%11570$44$174,4002Freestyle Releasing

Platform (1 — 99)

#TitleWed, Dec. 8 2010LocationsAvg.TotalWks.Dist.
1Black Swan$212,7501%18--$11,819$2,077,2411Fox Searchlight
2Hubble 3D$30,59825%570$537$19,021,20838Warner Bros. / IMAX
3The King's Speech$30,4976%62$5,083$894,3272Weinstein Company
4I Love You Phillip Morris$8,946-24%7--$1,278$142,6441Roadside Attractions
5Waiting for 'Superman'$8,560-14%8516$101$6,344,06211Paramount Vantage
6The Polar Express (2010 re-issue)$7,9681%15--$531$206,2695Warner Bros.
7Guzaarish$3,935-19%58-38$68$1,000,9213UTV
8Under the Sea 3D$3,510-3%130$270$25,002,95895Warner Bros. / IMAX
9Wall Street: Money Never Sleeps$2,916-6%59-31$49$52,445,47911Fox
10Nowhere Boy$2,4311%23-17$106$1,455,0769Weinstein Company
11Stone$1,746-36%22-1$79$1,767,4339Relativity / Overture
12Wild Target$1,74260%137$134$95,8676Freestyle
13The Tillman Story$54428%141$39$801,99616Weinstein Company
14Cool It$207-33%1514$14$60,7154Roadside Attractions
15Let Me In$116-25%11-20$11$12,134,78010Relativity / Overture
16Jack Goes Boating$76-21%90$8$533,57412Relativity / Overture
17Winter's Bone$7532%20$38$6,229,34826Roadside Attractions