'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, Dec. 8 2010

Wide (1000+)

#TitleWed, Dec. 8 2010LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$1,129,638-12%4,1250$274$248,066,3393Warner Bros.
3Burlesque$582,829-18%3,0370$192$28,804,0872Sony / Screen Gems
4Love and Other Drugs$508,796-15%2,4583$207$24,125,3442Fox
5Unstoppable (2010)$432,448-14%3,152-31$137$70,080,9384Fox
6Due Date$366,205-5%2,450-105$149$91,952,1965Warner Bros.
7Faster (2010)$327,787-18%2,47016$133$19,274,5032CBS Films
8Megamind$279,338-2%3,173-238$88$137,421,9715Paramount / DreamWorks
9The Next Three Days$238,404-17%2,236-328$107$19,036,9643Lionsgate
10The Warrior's Way$209,860-19%1,622--$129$3,775,6211Relativity Media
11Morning Glory (2010)$172,301-13%2,263-178$76$29,520,8054Paramount

Limited (100 — 999)

#TitleWed, Dec. 8 2010LocationsAvg.TotalWks.Dist.
1127 Hours$157,998-7%433140$365$7,081,7305Fox Searchlight
2Fair Game (2010)$86,296-10%43640$198$7,564,1765Summit
3Red (2010)$74,970-2%779-135$96$87,389,8968Summit
4The Social Network$35,331-5%260-31$136$91,074,30010Sony / Columbia
5Skyline$34,965-13%578-611$60$21,064,9304Universal / Rogue
6For Colored Girls$31,391-8%485-120$65$37,349,8635Lionsgate
7The Town$20,805-10%3180$65$91,796,81612Warner Bros.
8Legend of the Guardians: The Owls of Ga'Hoole$15,161-15%322192$47$54,859,31911Warner Bros.
9Despicable Me$13,875-9%28014$50$250,047,03522Universal
10Jackass 3D$13,434-13%180-3$75$116,774,9978Paramount
11Conviction$8,859-18%10721$83$6,691,1338Fox Searchlight
12Paranormal Activity 2$8,4899%200-79$42$84,281,2417Paramount
13Life As We Know It$7,321-8%208-41$35$52,143,7459Warner Bros.
14Inception$7,127-4%117-27$61$292,404,65421Warner Bros.
15Hereafter$5,6031%114-88$49$32,453,2128Warner Bros.
16The Nutcracker in 3D$5,041-11%11570$44$174,4002Freestyle Releasing

Platform (1 — 99)

#TitleWed, Dec. 8 2010LocationsAvg.TotalWks.Dist.
1Black Swan$212,7501%18--$11,819$2,077,2411Fox Searchlight
2Hubble 3D$30,59825%570$537$19,021,20838Warner Bros. / IMAX
3The King's Speech$30,4976%62$5,083$894,3272Weinstein Company
4I Love You Phillip Morris$8,946-24%7--$1,278$142,6441Roadside Attractions
5Waiting for 'Superman'$8,560-14%8516$101$6,344,06211Paramount Vantage
6The Polar Express (2010 re-issue)$7,9681%15--$531$206,2695Warner Bros.
8Under the Sea 3D$3,510-3%130$270$25,002,95895Warner Bros. / IMAX
9Wall Street: Money Never Sleeps$2,916-6%59-31$49$52,445,47911Fox
10Nowhere Boy$2,4311%23-17$106$1,455,0769Weinstein Company
11Stone$1,746-36%22-1$79$1,767,4339Relativity / Overture
12Wild Target$1,74260%137$134$95,8676Freestyle
13The Tillman Story$54428%141$39$801,99616Weinstein Company
14Cool It$207-33%1514$14$60,7154Roadside Attractions
15Let Me In$116-25%11-20$11$12,134,78010Relativity / Overture
16Jack Goes Boating$76-21%90$8$533,57412Relativity / Overture
17Winter's Bone$7532%20$38$6,229,34826Roadside Attractions