Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Thu, Dec. 16 2010

Wide (1000+)

#TitleThu, Dec. 16 2010LocationsAvg.TotalWks.Dist.
1The Chronicles of Narnia: The Voyage of the Dawn Treader$1,569,66410%3,555--$442$30,363,5751Fox
2The Tourist$1,271,108-3%2,756--$461$22,091,2331Sony / Columbia
3Tangled$1,006,65316%3,565-38$282$119,142,9323Disney
4Harry Potter and the Deathly Hallows: Part 1$777,0037%3,577-548$217$260,701,2574Warner Bros.
5Burlesque$393,1373%2,876-161$137$34,111,9103Sony / Screen Gems
6Love and Other Drugs$361,7110%2,240-218$161$29,089,2633Fox
7Unstoppable (2010)$338,0306%2,967-185$114$75,542,6085Fox
8Due Date$291,2034%1,990-460$146$96,064,9226Warner Bros.
9Megamind$188,55510%2,425-748$78$140,950,9626Paramount / DreamWorks
10Faster (2010)$178,4891%2,106-364$85$22,066,5483CBS Films
11The Next Three Days$113,8702%1,426-810$80$20,763,0504Lionsgate
12The Warrior's Way$108,790-6%1,6220$67$5,419,8172Relativity Media
13Morning Glory (2010)$62,6346%1,004-1259$62$30,451,3385Paramount

Limited (100 — 999)

#TitleThu, Dec. 16 2010LocationsAvg.TotalWks.Dist.
1127 Hours$127,006-2%416-17$305$8,765,5276Fox Searchlight
2Fair Game (2010)$54,2622%4360$124$8,430,4156Summit
3Red (2010)$51,2112%564-215$91$88,093,4219Summit
4The Social Network$47,93311%227-33$211$91,558,90111Sony / Columbia
5Despicable Me$19,1258%255-25$75$250,322,31523Universal
6The Town$18,6416%255-63$73$92,017,26613Warner Bros.
7Skyline$15,2951%277-301$55$21,315,4605Universal / Rogue
8Legend of the Guardians: The Owls of Ga'Hoole$14,31217%288-34$50$55,087,50212Warner Bros.
9For Colored Girls$13,7932%243-242$57$37,588,7236Lionsgate
10Life As We Know It$7,66525%120-88$64$52,235,47410Warner Bros.
11Inception$6,44014%108-9$60$292,485,54422Warner Bros.
12Jackass 3D$5,952-13%108-72$55$116,857,7369Paramount
13Paranormal Activity 2$4,878-4%125-75$39$84,354,4408Paramount

Platform (1 — 99)

#TitleThu, Dec. 16 2010LocationsAvg.TotalWks.Dist.
1Black Swan$445,010-7%9072$4,945$7,408,2742Fox Searchlight
2The King's Speech$84,0852%1913$4,426$1,839,8283Weinstein Company
3The Fighter$31,791-6%4--$7,948$433,9351Paramount
4Hubble 3D$25,506-4%570$447$19,250,55739Warner Bros. / IMAX
5The Polar Express (2010 re-issue)$17,77941%150$1,185$382,5976Warner Bros.
6I Love You Phillip Morris$17,5410%3528$501$374,5112Roadside Attractions
7Waiting for 'Superman'$9,37496%55-30$170$6,402,17412Paramount Vantage
8Under the Sea 3D$6,39437%11-2$581$25,056,16896Warner Bros. / IMAX
9The Tempest$6,21727%6--$1,036$63,3901Disney
10Conviction$5,142-23%75-32$69$6,756,0959Fox Searchlight
11Hereafter$3,723-9%87-27$43$32,505,7639Warner Bros.
12The Nutcracker in 3D$1,856144%37-78$50$195,4593Freestyle Releasing
13Hemingway's Garden of Eden$1,665-15%14--$119$19,5481Roadside Attractions
14Stone$1,111-16%19-3$58$1,782,08710Relativity / Overture
15Frankie & Alice (2010)$99813%1--$998$10,6711Freestyle Releasing
16Wild Target$812-1%9-4$90$108,5897Freestyle
17Jack Goes Boating$743-1%4233$18$541,99213Relativity / Overture
18Winter's Bone$518118%31$173$6,233,82927Roadside Attractions
19Cool It$96-18%10-5$10$62,4205Roadside Attractions