Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Tue, Dec. 21 2010

Wide (1000+)

#TitleTue, Dec. 21 2010LocationsAvg.TotalWks.Dist.
1TRON: Legacy$6,350,7835%3,451--$1,840$56,452,2021Disney
2Yogi Bear$2,948,35421%3,515--$839$21,788,1411Warner Bros.
3The Chronicles of Narnia: The Voyage of the Dawn Treader$2,660,10420%3,5550$748$47,637,4002Fox
4Tangled$2,462,42524%3,201-364$769$132,369,3754Disney
5The Fighter$1,903,04817%2,5032499$760$16,092,2572Paramount
6The Tourist$1,467,03620%2,7560$532$33,301,5012Sony / Columbia
7How Do You Know$1,197,32613%2,483--$482$9,743,9961Sony / Columbia
8Harry Potter and the Deathly Hallows: Part 1$1,122,14917%2,860-717$392$267,808,7845Warner Bros.
9Burlesque$337,79914%1,510-1366$224$36,171,7984Sony / Screen Gems
10Unstoppable (2010)$330,94621%1,874-1093$177$77,989,7266Fox
11Due Date$248,4799%1,157-833$215$97,804,0617Warner Bros.
12Love and Other Drugs$226,92613%1,093-1147$208$30,628,6654Fox
13Megamind$212,27424%1,025-1400$207$142,025,5477Paramount / DreamWorks

Limited (100 — 999)

#TitleTue, Dec. 21 2010LocationsAvg.TotalWks.Dist.
1Black Swan$1,593,3006%959869$1,661$18,882,1773Fox Searchlight
2127 Hours$119,1679%307-109$388$9,550,2647Fox Searchlight
3Red (2010)$72,06021%439-125$164$88,561,59010Summit
4Faster (2010)$70,50811%660-1446$107$22,634,5294CBS Films
5The Social Network$53,7279%2281$236$91,943,96912Sony / Columbia
6Despicable Me$53,59031%233-22$230$250,588,00524Universal
7Fair Game (2010)$36,00319%268-168$134$8,716,7267Summit
8The Next Three Days$34,86216%361-1065$97$21,011,3485Lionsgate
9Legend of the Guardians: The Owls of Ga'Hoole$32,82532%210-78$156$55,252,36113Warner Bros.
10Morning Glory (2010)$23,29233%263-741$89$30,609,8006Paramount
11Paranormal Activity 2$17,8697%17449$103$84,471,4779Paramount
12The Warrior's Way$17,11412%217-1405$79$5,536,7653Relativity Media
13Hereafter$14,28922%232145$62$32,602,84310Warner Bros.
14The Town$11,44018%144-111$79$92,095,98714Warner Bros.
15Skyline$11,1250%123-154$90$21,393,6206Universal / Rogue

Platform (1 — 99)

#TitleTue, Dec. 21 2010LocationsAvg.TotalWks.Dist.
1The King's Speech$178,9468%4324$4,162$3,281,0944Weinstein Company
2Hubble 3D$38,030-8%56-1$679$19,430,97640Warner Bros. / IMAX
3I Love You Phillip Morris$25,58416%5015$512$569,3913Roadside Attractions
4The Polar Express (2010 re-issue)$21,52228%150$1,435$516,9947Warner Bros.
5The Tempest$12,96630%2116$617$144,4422Disney
6Under the Sea 3D$9,86620%110$897$25,103,03097Warner Bros. / IMAX
7Life As We Know It$8,33313%75-45$111$52,291,65711Warner Bros.
8Rabbit Hole$7,205-15%5--$1,441$69,4951Lionsgate
9For Colored Girls$6,18021%79-164$78$37,637,3467Lionsgate
10Inception$5,419-3%62-46$87$292,522,50123Warner Bros.
11Jackass 3D$4,59216%50-58$92$116,884,16810Paramount
12Stone$2,93422%6445$46$1,801,35911Relativity / Overture
13Waiting for 'Superman'$2,25524%33-22$68$6,414,33413Paramount Vantage
14Winter's Bone$650-16%41$163$6,238,79428Roadside Attractions